Business

Business

  • Branded Beauty by Mark Tungate

    Branded Beauty by Mark Tungate

    Ksh 2199

    Brief Summary Branded Beauty: How Marketing Changed the Way We Look Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Over the years, it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In "Branded Beauty," Mark Tungate delves into the history and evolution of the beauty business.  From luxury boutiques in Paris to tattoo parlors in Brooklyn, he talks to the people who've made skin their trade. He analyzes the marketing strategies used by those creating and selling beauty products. He visits the labs where researchers seek the key to eternal youth. Tungate covers a vast array of topics including: the origins of beauty, the importance of scent, designer fashion and beauty, using marketing to find a niche, celebrity marketing, masculine beauty, beauty around the world, cosmetic surgery becoming mainstream, tattoo artists, organic and sustainable beauty, the future of beauty and, ultimately, the price of beauty. Full of fascinating detail on great names such as Revlon, Estee Lauder, L'Oreal and Max Factor, "Branded Beauty" looks at the history of the beauty industry and considers its future.  

  • Does Your Marketing Sell

    Does Your Marketing Sell

    Ksh 2899

    Brief Summary Does Your Marketing Sell?: The Secret of Effective Marketing Communication is the result of the distillation of twenty-five years of successful sales and marketing experience, hundreds of real world case studies, the best in marketing communications research and the received wisdom of some of the world's greatest marketers.  These elements combine to form a simple, practical model that will help you to create striking marketing communications and to discover and remove the flaws from your marketing message.  Highlighting the best of contemporary marketing campaigns with numerous illustrations and examples, delivered in a clever and accessible style, Does Your Marketing Sell? will show you how to make the most out of your marketing.  

  • People Power and Profits by Joseph Stiglitz Hardcover

    People Power and Profits by Joseph Stiglitz Hardcover

    Ksh 1999

    Brief Summary People, Power, and Profits: Progressive Capitalism for an Age of Discontent We all have the sense that the American economy—and its government—tilts toward big business, but as Joseph E. Stiglitz explains in his new book, People, Power, and Profits, the situation is dire. A few corporations have come to dominate entire sectors of the economy, contributing to skyrocketing inequality and slow growth.  This is how the financial industry has managed to write its own regulations, tech companies have accumulated reams of personal data with little oversight, and our government has negotiated trade deals that fail to represent the best interests of workers. Too many have made their wealth through exploitation of others rather than through wealth creation. If something isn’t done, new technologies may make matters worse, increasing inequality and unemployment. Stiglitz identifies the true sources of wealth and of increases in standards of living, based on learning, advances in science and technology, and the rule of law. He shows that the assault on the judiciary, universities, and the media undermines the very institutions that have long been the foundation of America’s economic might and its democracy. Helpless though we may feel today, we are far from powerless. In fact, the economic solutions are often quite clear. We need to exploit the benefits of markets while taming their excesses, making sure that markets work for us—the U.S. citizens—and not the other way around. If enough citizens rally behind the agenda for change outlined in this book, it may not be too late to create a progressive capitalism that will recreate a shared prosperity. Stiglitz shows how a middle-class life can once again be attainable by all. An authoritative account of the predictable dangers of free market fundamentalism and the foundations of progressive capitalism, People, Power, and Profits shows us an America in crisis, but also lights a path through this challenging time.  

  • Say it and Live it 50 Corporate Mission Statements that Hit the Mark

    Say it and Live it 50 Corporate Mission Statements that Hit the Mark

    Ksh 1599

    Brief Summary Say It And Live It is the first collection of provocative, passionate, and intelligent corporate mission statements -- the most powerful and popular managerial tool in business today. A corporate mission statement is the most dramatic presentation of a company's vision and its goal. No other document -- annual report, press release, news article, statement from the board of directors -- tells us more about a company's values and ethics than a mission statement. Companies know that if they write it down, they will have to live up to it -- so they devote months, even years, the energy of people from the CEO on down, and significant sums of money to crafting them.  Say It And Live Itis the only source of information for the many business people who are presently writing their own mission statements. In it, authors Patricia Jones and Larry Kahaner show that industry leaders are frequently corporations that truly live their mission statements. Some of the winners include: Avis, Ben & Jerry's, Boeing, Citicorp, General Electric, Gillette, Hallmark Cards, IBM, Kellogg's, Reader's Digest, Saturn, Southwest Airlines, UPS, and Xerox. Say It And Live It is a collection of the fifty best corporate mission statements in America.  Each entry consists of the company's complete mission statement, along with an explanation of how it was written, a lesson about how that mission statement saved the company or motivated employees, or comments from the CEO or the president. The introduction points out the common elements of these philosophical documents, while the final chapter is a list of tips on how you can write your own mission statement.  

  • Why We Buy The Science of Shopping by Paco Underhill

    Why We Buy The Science of Shopping by Paco Underhill

    Ksh 1799

    Brief Summary Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture.  Why We Buy is based on hard data gleaned from thousands of hours of field research–in shopping malls, department stores, and supermarkets across America.  With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.   

  • The Leap by Robert Dickie III Hardcover

    The Leap by Robert Dickie III Hardcover

    Ksh 1799

    Brief Summary The Leap: Launching Your Full-Time Career in Our Part-Time Economy The economy has made major leaps in the past decade. Have you made the leap along with it? Work is different for this new generation than it was in the past. Long-term careers are on the way out, and “gigs”—part-time, contract, or freelance work—are becoming more common. Whether you're in the midst of a career or just getting started, now is the time to prepare for changes headed your way. President of Crown and former CEO of an international company, Robert Dickie has a wealth of knowledge and experience to draw from. With these he outlines seven proven strategies for operating in our ever-changing landscape and helps you make an action plan to achieve results. What does it look like to avoid anchors, create multiple income streams, and brand yourself? The Leap will help you navigate these and other critical tasks for having lasting work in a changing economy.  

  • Shortcut Your Startup by Courtney Reum and Carter Reum

    Shortcut Your Startup by Courtney Reum and Carter Reum

    Ksh 1199

    Brief Summary Shortcut Your Startup: Speed Up Success with Unconventional Advice from the Trenches. From the Reum brothers—former Goldman Sachs investment bankers, successful operators, and investors—comes Shortcut Your Startup, a practical playbook for both aspiring and seasoned entrepreneurs, filled with unconventional yet accessible advice for maximizing your business venture. Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation, and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale. Complete with personal anecdotes and real-life advice from the business playing field, Shortcut Your Startup outlines Courtney and Carter’s ten key “Startup Switchups” that flip traditional advice on its head: · Get into the Trenches · Know if You’re a Speedboat or a Sailboat · Obsessively Take Advantage of Your Unfair Advantages · Do What You Do Best, and Outsource the Rest · Build in Flexibility and a Diversified Focus · Think Milestones, Not Time · Nail It Before You Scale It · 1 Percent Better Is 1000 Percent Better · Gain Buy-in with Heart-Based Momentum · Success Doesn’t Equate to a Successful Exit Whether you’re a veteran entrepreneur looking for new ways to boost performance and reinvent your brand, or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is essential reading to speed up your success!    

  • Scale by Geoffrey West

    Scale by Geoffrey West

    Ksh 1399

    Brief Summary Scale: The Universal Laws of Life and Death in Organisms, Cities and Companies. Geoffrey West's research centres on a quest to find unifying principles and patterns connecting everything, from cells and ecosystems to cities, social networks and businesses. Why do organisms and ecosystems scale with size in a remarkably universal and systematic fashion? Is there a maximum size of cities? Of animals and plants? What about companies? Can scale show us how to create a more sustainable future? By applying the rigour of physics to questions of biology, visionary physicist Geoffrey West found that despite the riotous diversity in the sizes of mammals, they are all, to a large degree, scaled versions of each other. This speaks to everything from how long we can expect to live to how many hours of sleep we need. He then made the even bolder move of exploring his work's applicability to cities and to the business world. These investigations have led to powerful insights about the elemental natural laws that bind us together in profound ways, and how all complex systems are dancing to the same simple tune, however diverse and unrelated they may seem.  

  • Knockout Entrepreneur by George Foreman

    Knockout Entrepreneur by George Foreman

    Ksh 1899

    Brief Summary Boxing great and business success George Foreman shares his knockout business secrets for entrepreneurs.  Readers remember George Foreman as the former Heavyweight Boxing Champion and the spokesman for the popular George Foreman Grill.  What they may not know is that he is also a successful entrepreneur whose portfolio today boasts the George Foreman Grill, George Foreman's Knockout Cleaner, a line of clothing with Casual Male, fitness videos, Elgin watches, and much more. In Knockout Entrepreneur, Foreman shares his success secrets with aspiring and current entrepreneurs.  

  • Leadership as an Identity by Crawford W Loritts

    Leadership as an Identity by Crawford W Loritts

    Ksh 799

    Brief Summary Leadership as an Identity: The Four Traits of Those Who Wield Lasting Influence. Ask yourself this question: What type of character qualifies the people God chooses to use? The question itself assumes an atypical answer, simply because it leaves out so much. To ask only about one's character seems inadequate when defining a leader. We surely need to ask about character, but also about personality, communication skills, IQ, education, previous experience, and more... don't we? Crawford Loritts disagrees. He answers the question with four simple words: Brokenness, communion, servanthood, and obedience. These four traits form the framework for Leadership as an Identity. By examining each trait, Loritts undermines many pervasive assumptions about leadership that are unbiblical. According to Loritts, God doesn't look for leaders like the world does. He looks for disciples.  

  • Effective Strategic Leadership by John Adair

    Effective Strategic Leadership by John Adair

    Ksh 1599

    Brief Summary John Adair is an exceptionally successful hero of our backlist, with the 7 previous titles of the 'Effective...' series totting up sales of more than 300,000 copies. With the rapid trend away from management to business leadership, there is a need for a new, broader understanding of leadership. This clear and authoritative guide answers the questions, 'what is strategic leadership?', 'what makes a person effective as a strategic leader?' and 'how can I develop my abilities as a leader?' The concept of leadership is relevant not only to organizational life but to all of us: everyone has to 'lead' their own life. To be a strategic life-leader means developing a vision and direction for one's life, identifying personal core values and fostering an informal team among colleagues and associates.

  • Leadership and Self Deception Getting Out of the Box

    Leadership and Self Deception Getting Out of the Box

    Ksh 1499

    Brief Summary The "disease" of self-deception (acting in ways contrary to what one knows is right) underlies all leadership problems in today's organizations, according to the premise of this work.  However well-intentioned they may be, leaders who deceive themselves always end up undermining their own performance.  This straightforward book explains how leaders can discover their own self-deceptions and learn how to escape destructive patterns. The authors demonstrate that breaking out of these patterns leads to improved teamwork, commitment, trust, communication, motivation, and leadership.  

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