Dr Mary Mugo

One of the keys to organizational success is strategic positioning in the market in which the organization operates, with the aim of gaining a competitive advantage. A fish will eventually die if it is out of the water and a bird thrown in water cannot fly, hence the need for any organization to understand the environment in which it operates, formulate winning strategies and achieve above-average returns. This book systematically and practically explains the process of strategic planning from crafting mission, vision, and objectives to how an organization can analyze its internal and external environment and competitors. The book discusses how an organization can effectively formulate, implement, evaluate, and monitor its strategies. An organization that drifts through without any plan has no future and is likely to die or not earn above-average returns. This is an easy-to-read book with relevant practical exercises at the end of every chapter to help the reader fully understand and apply the lessons learned. This book will help any organization to know where they are, where they are going, and how to get there because doing the wrong thing efficiently has no eventual benefit to the organization.