Dr Mary Mugo

Dr Mary Mugo

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The Winning Strategy by Dr Mary Mugo

KShs2,500.00 KShs2,000.00
One of the keys to organizational success is strategic positioning in the market in which the organization operates, with the aim of gaining a competitive advantage. A fish will eventually die if it is out of the water and a bird thrown in water cannot fly, hence the need for any organization to understand the environment in which it operates, formulate winning strategies and achieve above-average returns. This book systematically and practically explains the process of strategic planning from crafting mission, vision, and objectives to how an organization can analyze its internal and external environment and competitors. The book discusses how an organization can effectively formulate, implement, evaluate, and monitor its strategies. An organization that drifts through without any plan has no future and is likely to die or not earn above-average returns. This is an easy-to-read book with relevant practical exercises at the end of every chapter to help the reader fully understand and apply the lessons learned. This book will help any organization to know where they are, where they are going, and how to get there because doing the wrong thing efficiently has no eventual benefit to the organization.

COMMUNICATE TO CONVERT. Your Ultimate...

KShs1,500.00 KShs1,000.00
Communicate to Convert, provides a comprehensive overview of the marketing communication field, including the latest trends and best practices. Marketing communication is a critical aspect of any business, and this book helps you understand the various methods and channels you can use to communicate with customers and prospects. Throughout the book, real-world examples and case studies are used to illustrate key concepts and strategies. The book also includes practical guidelines that can be used to develop and implement marketing communication campaigns. Whether you are a marketing professional, a business owner, or a marketing student, this book provides the knowledge and skills you need to develop and execute effective marketing communication campaigns. The author combines a managerial perspective with a contemporary set of principles, incorporating recent developments in marketing communication such as e-commerce and new media. With this book, you will be well-equipped to manage your marketing communication processes, including building brand awareness, direct marketing, packaging, and online presence to help achieve your business objectives.

Dissecting The Heart of Leadership by...

KShs1,500.00
Organizations succeed because the leadership is deliberate in making them succeed. The book has a wide and diverse scope and provides ready and clear answers to fundamental questions on leadership. It also addresses deep-seated concerns about poor leadership. The book is a valuable source of theoretical and practical knowledge to be used in rectifying the ills of many organizations and nations in Africa and beyond. This book explores the heart of leadership with practical examples of great leaders in Kenya. The book will help leaders in any position to sharpen the ax making it easier to succeed. The book is also ideal for teaching leadership and management-related units. Topics covered in the book include: The Concept of Leadership | Effective Delegation | Effective Management of Meetings | Leading in Turbulent Times | Managing Teams and Team Building | Women in Leadership | Leadership, and Power | The Role of Followers in Leadership | Past, Present, and Future of Leadership.

Growing A Business Empire by Dr. Mary...

KShs2,500.00 KShs2,000.00
Building a growing and enduring business is the dream of every entrepreneur. Every business leader desires to hand over leadership to a person who will ensure sustainable growth and continuity. Many businesses have stagnated and failed to take advantage of the international market due to ineffective succession planning. Effective management succession coupled with the right growth strategies is critical to the growth of any organization. The majority of Family Businesses are characterized by alarming deteriorating “survival rates”. Statistics show that about one-third of family businesses survive the transition from the founders (1st generation) to the 2nd generation of owner-management. The Chandaria family business cited in this book, which is in its 5th generation and in more than 40 countries is an ideal case of effective succession management. This book reveals practical effective succession planning, succession timing, and succession management strategies. It also provides a comprehensive view of various strategic issues related to growth in any business. This book will help entrepreneurs and business leaders to do the right thing and ensure business continuity and growth.
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