Nsemia Inc Publishers

This is an amazing read for young innovators. The journey of entrepreneurship is like a labyrinth, one that calls for determination and focus to achieve the desired goal. Indeed it reinforces the adage that ‘footprints on the sand of time are never made while sitting down’. Aaron, you have used technology to transform and save lives through the Damu Sasa app, making blood available to the thousands in need. ~ Dr. Ademola Olajide, United Nations Population Fund (UNFPA). Innovators have a passion for solving problems that afflict society and, in the process, they go through and learn a lot. Aaron’s Ogunde’s Cheat Sheet for Running a Startup in Africa is an account of a resilient innovative endeavour whose trajectory has been punctuated by hits and misses, and highs and lows. During the journey, there has been an accumulation of lessons worth sharing with curious individuals, nascent entrepreneurs, innovators, start-up entrepreneurs, micro and small enterprises founders as well as academics and policy makers. The book is a must-read for all who have been accorded an opportunity to live. ~ Prof. Vincent Machuki, Associate Professor, Faculty of Business and Management Sciences, University of Nairobi. Aaron Ogunde is a brilliant entrepreneur and an inspiring leader whose experiences and insights we can all learn from. This overview of his journey, and the challenges he has faced along the way, is a must-read for social entrepreneurs and business leaders. It highlights contextually and culturally relevant lessons for managers of early stage organizations operating in difficult and often bureaucratic environments, while also providing guidance and motivation for those looking to make a difference in society. I am forever learning from Aaron’s journey and highly recommend this book! ~ Sahar Jamal, MBA, BCom., BA; Founder & CEO, Maziwa Breastfeedin