Showing all 15 results

Essentials Of Public Relations A Case...

KShs2,500.00 KShs2,000.00
The ‘Essentials of Public Relations: A Case Study Approach’ is a handbook that attempts, in simple ways, to bridge the gap between what beginner learners study in the classroom and what happens in the field. The authors wrote the book based solely on their experience training undergraduate public relations students and managing them as interns or attaches in the workplace. The book provides sufficient insights into the nature of public relations as a profession, demonstrating that while other professions, particularly in social science, may adopt some of its strategies, it remains a unique practice with a well-defined ethical code. The case studies, even where some use pseudonyms, are authentic. The book's deliberate clarity underscores the notion that public relations should express and foster understanding, not just impress or pontificate. We hope this handbook will assist learners, trainers, and generally managers and leaders of institutions in enhancing their confidence in relationship building and boosting their ability to communicate effectively and with impact.

The Kenya Scriptwriters Guild Script ...

KShs2,000.00 KShs1,500.00
The Kenya Scriptwriters Workbook is a comprehensive tutorial guidebook that teaches the ins and outs of scriptwriting from basic structure of a script, to advanced scriptwriting elements, tips and tricks with practical exercises and references for the Kenyan scriptwriter.

LIFE PLANNING WORKBOOK by Stephen Irungu

KShs900.00 KShs800.00
This book is key to anyone who is keen on achieving goals in both personal life and also in business. It explains, Step by step on how to set goals, how to set the big picture, How to develop an action plan and so on. It is a must read for all of us who are keen in achieving greatness in life.

The Mindful Entrepreneur

KShs1,000.00 KShs500.00
Looking to start your own business, but want to ensure it aligns with your values and purpose? Look no further than "The Mindful Entrepreneur: How to Create a Successful Business that Honors Your Values and Purpose." In this groundbreaking book, author and entrepreneur Mr Kintalel provides a step-by-step guide for building a business that not only generates profits but also serves as a vehicle for personal growth and social impact. Drawing from personal experience, Michael K. offers practical advice on how to integrate mindfulness practices into your daily routine, make ethical business decisions, and create a workplace culture that promotes positivity and growth. Whether you're a seasoned entrepreneur or just starting out, "The Mindful Entrepreneur" offers valuable insights and actionable strategies for creating a business that reflects your values and purpose. With this book as your guide, you'll learn how to: - Develop a clear vision and mission statement for your business - Build a brand that authentically reflects your values - Hire and manage employees who share your vision and values - Create a positive workplace culture that fosters creativity and innovation - Navigate ethical dilemmas and make decisions that align with your values - Use mindfulness practices to reduce stress and enhance productivity - Build a business that makes a positive impact on the world Whether you're looking to launch a new venture or transform an existing one, "The Mindful Entrepreneur" is the ultimate guide for creating a successful business that honors your values and purpose. Order your copy today and start building the business of your dreams!

The Crux: How Leaders Become Strategi...

KShs3,900.00 KShs3,500.00
'The only book you'll need as a strategist' Dawn Farrell, president and CEO, TransAlta (2012-21) The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow - in other words, strategy. But how do leaders become strategists? In this ground-breaking book, Richard Rumelt, the world's leading authority on strategy, shows how finding the crux of a challenge is the essence of the strategist's skill. The crux is the key issue where action will best pay off, and Rumelt reveals how to pinpoint it so you can focus energy on what really matters. Drawing on decades of professional and academic experience, and through vivid storytelling - from Elon Musk's decision-making to Netflix's journey - Rumelt illuminates how leaders can overcome obstacles, navigate uncertainty and determine the best path forward. Strategy is not about setting financial targets, statements of desired outcomes, or performance goals, it is about finding the crux and taking decisive, coherent action

Guide to Generating My Unique Busines...

KShs1,800.00 KShs1,450.00
With the shrinking job market, the future is in entrepreneurship. That said, it is essential that anyone who decides to pursue and embrace entrepreneurship must be aware of the difficulty, process, commitment, demands, and sacrifices involved. This workbook is designed to help you generate your unique and good-fit business idea and set the pace for the envisioned success. Additionally, it highlights practical and profitable business ventures in Kenya. While some mentioned ideas are exciting and thought-provoking, others are simple. Still, others are based on detailed research and brilliant intellect. However, it is essential to note that some of the ideas mentioned in this book are listed randomly for interest. Therefore, they are not grouped or ranked in a specific order.This workbook is designed to help you generate your unique business idea, nurture your entrepreneurial skills and aspirations and venture into business.

How to Manage Business Better: A guid...

KShs500.00 KShs400.00
Most small businesses owners learn business the hard way through expensive mistakes. They have nobody to turn to for advice except their peers, who are not any better than them. This guidebook addresses small businesses owners who desire to improve their businesses and can do with a little help in the form of knowledge, skills and insights. Most small business owners already know what is discussed in this guidebook but in bits and pieces.