Showing 581–600 of 1218 results

Marketing As Strategy Understanding t...

KShs3,499.00 KShs3,325.00
Brief Summary CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line-oriented initiatives that can put marketing back on the CEO's agenda--and elevate its role in shaping the destiny of the firm. ISBN:9781591392101 Author:Nirmalya Kumar

Global Trade Past Mistakes Future Cho...

KShs1,899.00 KShs1,805.00
Brief Summary This details what is happening in global trade politics and how development NGOs, think-tanks and others critical of globalization are responding to it. The author argues that trade is the main policy area where there is least agreement among the critics of the WTO and the Western interests it protects. Yet by not articulating consistent or credible alternatives to that dominant agenda, they are missing a great opportunity. Buckman argues for three broad campaigning demands that can be agreed on: fairer trade policies and practices; more trade cooperation among poor countries; and greater localization of production in all countries. ISBN:9781842775790 Author:Greg Buckman

The Art of War for Executives by Dona...

KShs2,000.00 KShs1,790.00
A comprehensive interpretation of Sun Tzu's The Art of War combines the original classic's advice on leadership, strategy, organization, competition, and cooperation with the ideas of contemporary business philosophers.  

Give to Get A Senior Leader’s G...

KShs1,699.00 KShs1,615.00
Brief Summary Why do some people succeed in corporate careers, while others crash and burn? What if you had a guidebook for navigating corporate life? An executive career can bring wealth, prestige, and fame. But it also comes with unique challenges. Vishal Agarwal has written an essential handbook for business leaders to successfully negotiate the high-stakes complexities of any corporate culture. Give to Get illuminates rarely discussed challenges for those in business leadership roles, from overcoming "new guy syndrome," to creating a stakeholder map, taking your credit to the bank, finding your why, earning trust and building support, and overcoming burnout. Drawing on decades of experience, Agarwal shares essential strategies to help executives avoid the most common causes of failure at any stage of their career and replace them with skills every corporate superstar needs to master. Filled with allegories, personal stories, and memorable "Vishal-isms," this is a must-read. Whether you're a senior-level decision-maker or on your way to becoming one, Give to Get will help you take charge and navigate to success. " ISBN:9781619618282 Author:Vishal Agarwal

The 4 Hour Workweek by Tim Ferriss

KShs2,990.00 KShs2,390.00
What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this controversial Princeton University guest lecturer, he might answer: "I race motorcycles in Europe." "I ski in the Andes." "I scuba dive in Panama." "I dance tango in Buenos Aires." He has spent more than five years learning the secrets of the New Rich, a fast-growing subculture who has abandoned the "deferred-life plan" and instead mastered the new currencies-time and mobility-to create luxury lifestyles in the here and now. Whether you are an overworked employee or an entrepreneur trapped in your own business, this book is the compass for a new and revolutionary world. Join Tim Ferriss as he teaches you: • How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want? • How blue-chip escape artists travel the world without quitting their jobs? • How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist? • How to trade a long-haul career for short work bursts and freuent "mini-retirements"? • What the crucial difference is between absolute and relative income? • How to train your boss to value performance over presence, or kill your job (or company) if it's beyond repair? • What automated cash-flow "muses" are and how to create one in 2 to 4 weeks? • How to cultivate selective ignorance-and create time-with a low-information diet? • What the management secrets of Remote Control CEOs are? • How to get free housing worldwide and airfare at 50-80% off? • How to fill the void and create a meaningful life after removing work and the office.

Eat That Frog by Brian Tracy

KShs2,590.00 KShs2,290.00
There just isn't enough time for everything on our 'To Do' list - and there never will be. Successful people don't try to do everything. They learn to focus on the most important tasks and make sure they get done. There's an old saying that if the first thing you do each morning is to eat a live frog, you'll have the satisfaction of knowing that it's probably the worst thing you'll do all day. Using 'eat that frog' as a metaphor for tackling the most challenging task of your day - the one you are most likely to procrastinate on, but also probably the one that can have the greatest positive impact on your life - Eat That Frog shows you how to zero in on these critical tasks and organize your day. You'll not only get more done faster, but get the right things done. Bestselling author Brian Tracy cuts to the core of what is vital to effective time management: decision, discipline, and determination. In this fully revised and updated second edition, he provides brand new information on how to keep technology from dominating your time. He details twenty-one practical and doable steps that will help you stop procrastinating and get more of the important tasks done - today. "

The Carrot Principle How the Best Man...

KShs3,000.00 KShs2,890.00
Brief Summary The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance Stick Management is out. Carrot management is in! The Carrot Principle offers proven strategies to help recognize and motivate your valued employees. Since its original publication in 2007, the New York Times bestseller The Carrot Principle has received rave reviews in The Wall Street Journal, Fortune, and The New York Times, and has helped a host of managers to energize their teams, and companies to dramatically boost their business results. The book was even adopted by the prestigious Franklin Covey International training and consulting group for its leadership training. This updated edition couldn't come at a better time, as the economic downturn requires us all to come up with creative and cost-effective ways to stimulate growth and productivity. Revealing the groundbreaking results of one of the most in-depth management studies ever undertaken, The Carrot Principle shows definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. With independent results from Health Stream Research, and analysis by bestselling leadership experts Adrian Gostick and Chester Elton, this breakthrough study of 200,000 people over ten years found dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel. These managers lead with carrots, not sticks, and in doing so achieve higher: • Productivity • Engagement • Retention In a new chapter, Gostick and Elton report on the results of an extensive study, conducted by leading research authority Towers Perrin that confirms the extraordinary effectiveness of the Carrot Principle approach all around the globe. Drawing on case studies from leading companies including Disney, DHL, KPMG, and Pepsi Bottling Group, Gostick and Elton show how the key to recognition done right is combining it with four other core traits of effective leadership. Gostick and Elton walk readers through exactly how to use the simple but powerful methods they have discovered all great managers use to provide their employees with this effective recognition, which can be learned easily and will produce immediate results. Great recognition can be done in a matter of moments -- and it doesn't take budget-busting amounts of money. Following these simple steps will make you a high-performance leader and take your team to a new level of achievement. ISBN:9781439149171 Author:Adrian Gostick and Chester Elton

One Up On Wall Street by Peter Lynch ...

KShs3,000.00 KShs2,490.00
One Up On Wall Street How to Use What You Already Know To Make Money In The Market. More than one million copies have been sold of this seminal book on investing in which legendary mutual-fund manager Peter Lynch explains the advantages that average investors have over professionals and how they can use these advantages to achieve financial success. America’s most successful money manager tells how average investors can beat the pros by using what they know. According to Lynch, investment opportunities are everywhere. From the supermarket to the workplace, we encounter products and services all day long. By paying attention to the best ones, we can find companies in which to invest before the professional analysts discover them. When investors get in early, they can find the "tenbaggers,” the stocks that appreciate tenfold from the initial investment. A few ten baggers will turn an average stock portfolio into a star performer. Lynch offers easy-to-follow advice for sorting out the long shots from the no-shots by reviewing a company’s financial statements and knowing which numbers really count. He offers guidelines for investing in cyclical, turnaround, and fast-growing companies. As long as you invest for the long term, Lynch says, your portfolio can reward you. This timeless advice has made One Up on Wall Street a #1 bestseller and a classic book of investment know-how.

The Finance Curse How global finance ...

KShs1,699.00 KShs1,615.00
Brief Summary Global finance is a system that works for the few and against the many. We need finance – but when finance grows too big it becomes a curse. The City of London is the single biggest drain on our resources; it sucks talent out of every sphere, it siphons wealth and hoovers up government time. Yet to be ‘competitive’, we’re told we must turn a blind eye to money-laundering and appease big business with tax cuts. We are told global finance is about wealth creation; the reality is wealth extraction. Tracing the curse back through economic history, Shaxson uncovers how we got to this point. He exposes offshore tax havens; the uncontrolled growth of monopolies; the myths around the Celtic Tiger and its low corporate tax rate; the bizarre industry of wealth management; the destructive horrors of private equity; and the sinister ‘Competitiveness Agenda’. Nicholas Shaxson revealed the dark heart of tax havens long before the Panama and Paradise Papers. Now he tells the explosive story of how finance established a stranglehold on society and points us towards a way out. This is a book that none of us can afford to ignore. ISBN:9781847925381 Author:Nicholas Shaxson

Shaping The Future of The Fourth Indu...

KShs2,800.00 KShs2,790.00
The Fourth Industrial Revolution is changing everything – from the way we relate to each other, to the work we do, the way our economies work, and what it means to be human. We cannot let the brave new world that technology is currently creating simply emerge. All of us need to help shape the future we want to live in. But what do we need to know and do to achieve this? World Economic Forum Founder and Executive Chairman Klaus Schwab's 2016 book, The Fourth Industrial Revolution, revealed the extent of change tearing through our world. We live at a momentous time in history, one where it is up to us, today, to make sure our technologically-enriched future is safe, ethical, inclusive and sustainable. This book, shaping the Fourth Industrial Revolution, builds on these ideas to demonstrate how people from all backgrounds and sectors can influence the way that technology transforms our world. It draws on contributions by more than 200 of the world's leading technology, economic and sociological experts to present a practical guide for citizens, business leaders, social influencers and policy-makers. Shaping the Fourth Industrial Revolution outlines the most important dynamics of the technology revolution, highlights important stakeholders that are often overlooked in our discussion of the latest scientific breakthroughs, and explores 12 different technology areas central to the future of humanity. Emerging technologies are not predetermined forces out of our control, nor are they simple tools with known impacts and consequences. The exciting capabilities provided by artificial intelligence, distributed ledger systems and crypto currencies, advanced materials and biotechnologies are already transforming society. The actions we take today – and those we don't – will quickly become embedded in ever-more powerful technologies that surround us and will, very soon, become an integral part of us. By connecting the dots across a range of often-misunderstood technologies, and by exploring the practical steps that individuals, businesses and governments can take, shaping the Fourth Industrial Revolution helps equip readers to shape a truly desirable future at a time of great uncertainty and change.  

Confucius on Leadership by John Adair

KShs1,899.00 KShs1,805.00
Brief Summary A path to effective leadership using the wisdom of the ancient philosopher Few things are more important than the quality and credibility of leaders, as they play a vital role in every aspect of our lives, yet strong leadership is a difficult skill to master. Good leaders must learn not only to manage, analyze, and appraise, but also to encourage, improve, and inspire. Here, a leadership training expert explains how Confucian philosophy can help one become a better leader. He demonstrates how, far from merely being interesting ideas from centuries ago, Confucius's sayings, or Analects, can help readers to develop all aspects of leadership ability—from communication and creativity to motivation and decision-making. Whether one already has a team or an organization, or has aspirations to build one, this unique combination of ancient and modern wisdom will help build the skills needed to be the best leader possible. ISBN:9781447218807 Author:John Adair

The Growth Delusion The Wealth and We...

KShs2,899.00 KShs2,755.00
Brief Summary A provocative critique of the pieties and fallacies of our obsession with economic growth We live in a society in which a priesthood of economists, wielding impenetrable mathematical formulas, set the framework for public debate. Ultimately, it is the perceived health of the economy which determines how much we can spend on our schools, highways, and defense; economists decide how much unemployment is acceptable and whether it is right to print money or bail out profligate banks. The backlash we are currently witnessing suggests that people are turning against the experts and their faulty understanding of our lives. Despite decades of steady economic growth, many citizens feel more pessimistic than ever, and are voting for candidates who voice undisguised contempt for the technocratic elite. For too long, economics has relied on a language which fails to resonate with people's actual experience, and we are now living with the consequences. In this powerful, incisive book, David Pilling reveals the hidden biases of economic orthodoxy and explores the alternatives to GDP, from measures of wealth, equality, and sustainability to measures of subjective wellbeing. Authoritative, provocative, and eye-opening, The Growth Delusion offers witty and unexpected insights into how our society can respond to the needs of real people instead of pursuing growth at any cost. ISBN:9780525572503 Author:David Pilling

Vusi Business and Life Lessons from a...

KShs3,299.00 KShs2,999.00
Brief Summary ‘I have learned the truth about the world: that it isn’t as round as a tennis ball, and it isn’t shaped like itself. It is shaped the way we shape it, according to the way we see it, the way we mould it to our ambitions and our destiny. I know the color of who I am. I am a black man, running for my life, for my freedom, for opportunity born from struggle, possibility born from sacrifice. And I am running too, for my father, who never became what he hoped to be, and who never got to see what his children would one day become.’ Maverick. Leadership genius. Self-made millionaire. Dragon. The rock star of public speaking. Vusi Thembekwayo has been called many things. Join him in his inspiring journey from the township to the top echelons of South African business, to becoming one of youngest directors of a listed company and CEO of a boutique investment firm. As a 'Dragons' Den' judge and a sought-after public speaker across the globe, Vusi doesn't just talk business – he lives it. Now you can learn the secret of his success and how to shape your own destiny. " ISBN:9780624077718 Author:Vusi Thembekwayo

Where have all leaders gone by Lee Ia...

KShs1,499.00 KShs1,425.00
Brief Summary Legendary auto executive Lee Iacocca has a question for every American: Where have all the leaders gone? The most widely recognized business executive of all time asks the tough questions that America's leaders must address: • What is each of us giving back to our country? • Do we truly love democracy? • Are we too fat and satisfied for our own good? • Why is America addicted to oil? • Do we really care about our children's futures? • Who will save the middle class? ISBN:9781416532491 Author:Lee Iacocca

Better Stronger Faster The Myth of Am...

KShs2,399.00 KShs2,280.00
Brief Summary Financial meltdown, a deep recession, and political polarization—combined with strong growth outside the United States—have led to a global bubble of pessimism surrounding America’s economic prospects. Bloated with debt, and outpaced by China and other emerging markets, the United States has been left for dead as an economic force. But in this time of grim predictions, Daniel Gross, Yahoo! financial columnist and author of Dumb Money, offers a refreshingly optimistic take on our nation’s economic prospects, examining the positive trends that point to a better, stronger future. Widely respected for his Newsweek and Slate coverage of the crash and the recovery, Daniel Gross shows that much of the talk about decline is misplaced. In the wake of the crash, rather than accept the inevitability of a Japan-style lost decade, America’s businesses and institutions tapped into the very strengths that built the nation’s economy into a global powerhouse in the first place: speed, ingenuity, adaptability, pragmatism, entrepreneurship, and, most significant, an ability to engage with the world. As the United States wallowed in self-pity, the world continued to see promise in what America has to offer—buying exports, investing in the United States, and adopting American companies and business models as their own. Global growth, it turns out, is not a zero-sum game. Better, Stronger, Faster is an account of the remarkable reconstruction and reorientation that started in March 2009, a period that Gross compares to March 1933—as both marked the start of unexpected recoveries. As the U.S. public sector undertook aggressive fiscal and monetary actions, the private sector sprang into action. Companies large and small restructured, tapped into long-dormant internal resources, and invested for growth, at home and abroad. Between 2009 and 2011, as Europe struggled with a cascade of crises, the U.S. got back on its feet—and began to run. Through stories of innovative solutions devised by policy makers, businesses, investors, and consumers, Gross explains how America has the potential to emerge from this period, not as the unrivaled ruler of the global economy but as a healthier leader and an enabler of sustainable growth. ISBN:9781451621358 Author:Daniel Gross

Ahead of the Curve A Commonsense Guid...

KShs1,999.00 KShs1,900.00
Brief Summary Economic and stock market cycles affect companies in every industry. Unfortunately, a confusing array of anecdotal and conflicting indicators often renders it impossible for managers and investors to see where the economy is heading in time to take corrective action. Now, a 35-year Wall Street veteran unveils a new forecasting method to help managers and investors understand and predict the economic cycles that control their businesses and financial fates. In Ahead of the Curve, Joseph H. Ellis argues that the problem with current forecasting models lies not in the data, but rather in the lack of a clear framework for putting the data in context and reading it correctly. The book explains critical economic indicators in nontechnical language, identifies and documents the recurring cause-and-effect relationships that consistently predict turning points in the economy, and provides the tools managers and investors need to position themselves ahead of cyclical upturns and downturns. Economic events are not as random and unpredictable as they seem. This book helps readers recognize and react to signs of change that their rivals don't see—and win a sizeable competitive advantage. Joseph H. Ellis was a partner at Goldman Sachs and was ranked for 18 consecutive years by Institutional Investor magazine as Wall Street's No.1 retail industry analyst. ISBN:9781591396918 Author:Joseph H. Ellis

The Zero Turnover Sales Force

KShs2,199.00 KShs2,090.00
Brief Summary The Zero-Turnover Sales Force: How to Maximize Revenue by Keeping Your Sales Team Intact There’s no question about it Sales force turnover can be disastrous to the financial health of an organization, whatever its size, whatever its products or services. With a salesperson’s exit often costing at least 150% of that employee’s annual compensation, a high rate of turnover can translate into millions of dollars lost each year. The Zero-Turnover Sales Force exposes the outdated Old School management practices that perpetuate this costly but avoidable problem. This eye-opening book examines the real reasons for high turnover, explains how it can be avoided, and gives readers specific strategies for maximizing the effectiveness of their sales force. The book demonstrates how to combat the 12 Assassins of Sales Force Stability, such as cold calling, straight commission sales compensation, weak recruiting, unfocused training, fuzzy goals, and unrealistic expectations. Sparkling with fresh thinking on hiring smarter, appreciating the values of younger salespeople, retaining top sellers, eliminating wasteful cold calling, and conducting sales meetings that work, The Zero-Turnover Sales Force is a powerful must-read for any corporate executive, sales manager, or salesperson who aspires to management. ISBN:9780814415603 Author:Doug McLeod

Chinese Business Etiquette

KShs1,599.00 KShs1,520.00
Brief Summary Chinese Business Etiquette: A Guide to Protocol, Manners, and Culture in the People's Republic of China. East-West business is booming as thousands of people flock to China. The author, with 25 years of experience dealing with the Chinese, provides up-to-date advice on how to succeed, avoid gaffes, interpret behaviour and make positive impressions. ISBN:9780446673877 Author:Scott D. Seligman

The Ultimate Sales Letter Attract New...

KShs1,299.00 KShs1,235.00
Brief Summary Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: • Completely updated text and examples • Great headline formulas • New exercises to spark creativity • The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale. ISBN:9781593374990 Author:Dan S. Kennedy

Future Hype The Myths of Technology C...

KShs2,199.00 KShs2,090.00
Brief Summary Conventional wisdom says that technology is the greatest new growth frontier, coupling infinite potential with an ever-growing number of faster, more efficient, and more reliable products and instruments. According to this view, we live in an unprecedented golden era of technological expansion. "Future Hype argues the opposite. Author Bob Seidensticker, who has an intimate understanding of technology on professional, theoretical, and academic levels, asserts that today's technological achievements are neither fast nor progressive. He explodes seven major myths of technology, including "Change is exponential," "Product cycle time is decreasing," and "Today's high-tech price reductions are unprecedented." Examining the history of tech hype, Seidensticker skillfully uncovers the inaccuracies and misinterpretations that characterize the popular view of technology, explaining how and why this view has been created, and offering specific strategies for measuring progress against what is actually known rather than against what its boosters have promised. ISBN:9781576753705 Author:Robert B. Seidensticker