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Strategic Product Creation Deliver Cu...
Brief Summary
Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company
Create and market the right product-fast
Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.
• Provides not only practical experience, but a solid conceptual framework for developing your own product creation model
• Highlights seven principles of effective product creation
• Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBM
• Includes key questions and milestone decision issues from each stage of the product creation process
• Covers both short- and long-term strategies, coupled with suggestions for advanced technology
• Explains how to combine customer knowledge with external market needs to stimulate new product and service ideas
• Reveals ways to utilize your suppliers as a talent pool for process improvement and product innovation
• Addresses sensitive issues of branding and intellectual property rights
ISBN:9780071486552
Author:Ronald L. Kerber and Timothy M. Laseter
The Secret to GEs Success by William ...
Brief Summary
The Secret to GE's Success: A Former insider Reveals the Leadership lessons of the World's Most Competitive Company
Learn why GE has always had the best inventors, the best strategic planners, and the best results
William Rothschild, who witnessed GE’s revolution firsthand, explains the five keys that made GE a global phenomenon—and gives managers a complete toolkit for duplicating its remarkable success. He explains the GE Code—the hallmark of all GE leadership teams—and provides a far-ranging prescriptive plan for strategizing the GE way
ISBN:9780071475938
Author:William E. Rothschild
Customer Loyalty Guaranteed Create Le...
Brief Summary
Although more products and services are available than ever before, companies are still sending out the wrong message by giving their customers boring, apathetic, impatient, and uninspired service, when an organisation's commercial success is incumbent upon making customers feel valued. "Customer Loyalty Guaranteed" shows leaders at all levels how to awaken the "spirit to serve" in every employee.
It includes the seven customer service personalities that build unbreakable customer loyalty and practices for maintaining remarkable service over the long-term.Customer service gurus Chip Bell and John Patterson provide fresh concepts on how organisations must deal with today's "new" customer, and show companies how to infuse their organisations with passion that customers will connect to.
ISBN:9781598694680
Author:Chip R. Bell
Sell Like the Best Meeting Your Goal ...
Brief Summary
Some people are born to sell. Stephan Schiffman is not one of those people. But he is one of the best salespeople around—because he patiently and carefully trained himself to watch born salespeople and learn how they did it.
Now this acclaimed sales guru passes these secrets of successful selling on to you:
• Attitude is money
• Right attitude, right look
• Warming up to cold calling
• Getting the appointment
• Closing the deal
If you follow Stephan Schiffman's winning formula, you can discover the right words and the right approach because you've not only learned to sell—you've learned to sell like the best.
ISBN:9781598691474
Author:Stephan Schiffman
Juice The Creative Fuel That Drives W...
Brief Summary
Building value in our global economy increasingly demands creating new opportunities and solving new problems. In a nutshell, that's what inventors do. Just as software has driven growth and opened new markets over the past generation, invention is poised to become the X-factor for the future.
With a foreword by former Microsoft research chief Nathan Myhrvold, this groundbreaking book takes us inside the laboratories and inside the minds of some of today's leading inventors to demystify the critical process by which they imagine and create.
Evan I. Schwartz argues that invention has remained steeped in myth and misunderstanding. We tend to view invention as a byproduct of accidental discovery or supernatural genius rather than what it truly is: a focused quest fueled by a special creativity latent in each of us.
Juice juxtaposes the stories of classic inventors with a new breed of innovators, such as hypersonic sound inventor Woody Norris, genomics pioneer Lee Hood, mechanical whiz Dean Kamen, and business systems inventor Jay Walker. Schwartz reveals the brilliant strategies—including pinpointing problems, crossing knowledge boundaries, visualizing results, applying analogies, and embracing failure—that today's inventors use to journey beyond imagination and bring back ideas that can change the world.
ISBN:9781591392880
Author:Evan I. Schwartz
Digital Wars Google Microsoft and the...
Brief Summary
Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" ---and what (real) objects lay inside it?
When did Microsoft have the chance to catch Google in making money from search ---and who vetoed it?
Why did Google test 40 shades of blue on its users?
How long did outside developers wait before asking to write apps for Apple's iPhone after Steve Jobs announced it?
Who said that Microsoft should have its own music player -- and why did it fail?
Digital Wars starts in 1998, when the internet and computing business was about to be upended -- by an antitrust case, a tiny startup and a former giant rebuilding itself. Arthur looks at what are now the three best-known tech companies and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. Microsoft was a giant -- soon to become the highest-valued company in the world, while Apple was a minnow and Google just a startup. By February 10 2012, Apple was worth more ($462bn) than both Microsoft ($258bn) and Google ($198bn) combined.
The chance had come from tumultuous battles between the three. To win their battles:
Apple used design, the vertical model of controlling the hardware and software and a relentless focus on the customer to the exclusion of others.
Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to try to move into new markets - such as search and music.
Google focused on being quick, efficient and using the power of data analysis - not human "taste" - to make decisions and get ahead of would-be rivals.
With exclusive information from interviews with current and former employees of the three companies Arthur also addresses:
• What the inventors of the hard drive used in the iPod thought it would really be used for
• How Apple transformed the smartphone market
• Which of Android or Apple forced Microsoft to abandon Windows Mobile
• What happened to Microsoft's tablet plans
ISBN:9780749464134
Author:Charles Arthur
Living Brands Collaboration Innovatio...
Brief Summary
A Brand-New Approach to Brand-Building.
For Consumers. For Companies. For Life.
If you want to build and strengthen your brand in the twenty-first century, you need more than clever grassroots promotions and hip guerrilla marketing. You need Living Brands, Raymond Nadeau's dynamic, groundbreaking approach to branding that shows you, in six simple steps, how to become an integral part of your consumers' lives.
Living Brands is based on a passion for understanding consumers' lives and their existing needs. It uses the latest strategies of consumer collaboration to create a more culturally evolved, emotionally engaged, holistic connection to consumers. As one of the marketing industry's global pioneers, Raymond Nadeau has seen how the marketing world has changed. He provides examples of what works and what doesn't in today's consumer-savvy market. Packed with interviews from today's finest creative and cultural minds, he reveals six secrets to creating brands that truly fascinate and fulfill consumers' needs. You'll learn about
Five Top Global Trend Agencies, which come together for the first time to provide insight into customer collaboration
Culture Casting, a new model of consumer segmentation
Consumer as Creator, a new concept of brand-building based on actual lifestyles, as well as creating what Nadeau calls brand biospheres
Megatrends, the four must-have ingredients for living brands
The Focus Group Hoax, the difference between what consumers say and what they really mean
Living Brands gives you all the tools you need to adapt your brand to an ever-changing world of consumers, options, and interests. It's the intelligent way to respond to consumers' realities-and the only true way to build stellar brands that will stand the test of time.
ISBN:9780071466141
Author:Raymond Nadeau
Achieve Sales Excellence The Seven Cu...
Brief Summary
Achieve Sales Excellence: The 7 Customer Rules for Becoming the New Sales Professional
"Achieve Sales Supremacy" examines the new paradigm of business-to-business sales, and outlines the seven practices sales professionals and organisations must embrace to have a world class sales force. Based on exhaustive research, "Achieve Sales Supremacy", is the result of a ten-year study by The HR Chally Group, several Fortune 500 companies and The International Benchmarking Clearing house which asked business customers, the key constituent group of professional sales people, to define the qualities of world class sales organisations.
Their ratings were confirmed and bolstered by over 70,000 individual interviews and correlated against HR Chally's proprietary database of 300,000 sales professional profiles, the largest in the world. "Achieve Sales Supremacy" pinpoints the three needs of customers, which are the driving forces in the new environment, the seller's responses to this new marketplace and 7 best practice benchmarks of world class sales organisations and salespeople.
ISBN:9781593376512
Author:Howard Stevens
Way of the Turtle The Secret Methods ...
Brief Summary
Way of the Turtle: The Secret Methods that Turned Ordinary People into Legendary Traders
"We're going to raise traders just like they raise turtles in Singapore.”
So trading guru Richard Dennis reportedly said to his long-time friend William Eckhardt nearly 25 years ago. What started as a bet about whether great traders were born or made became a legendary trading experiment that, until now, has never been told in its entirety.
Way of the Turtle reveals, for the first time, the reasons for the success of the secretive trading system used by the group known as the "Turtles.” Top-earning Turtle Curtis Faith lays bare the entire experiment, explaining how it was possible for Dennis and Eckhardt to recruit 23 ordinary people from all walks of life and train them to be extraordinary traders in just two weeks.
Only nineteen years old at the time-the youngest Turtle by far-Faith traded the largest account, making more than $30 million in just over four years. He takes you behind the scenes of the Turtle selection process and behind closed doors where the Turtles learned the lucrative trading strategies that enabled them to earn an average return of over 80 percent per year and profits of more than $100 million. You'll discover
• How the Turtles made money-the principles that guided their trading and the step-by-step methods they followed
• Why, even though they used the same approach, some Turtles were more successful than others
• How to look beyond the rules as the Turtles implemented them to find core strategies that work for any tradable market
• How to apply the Turtle Way to your own trades-and in your own life
• Ways to diversify your trading and limit your exposure to risk
Offering his unique perspective on the experience, Faith explains why the Turtle Way works in modern markets, and shares hard-earned wisdom on taking risks, choosing your own path, and learning from your mistakes.
The Little Green Handbook Seven Trend...
Brief Summary
Published for the first time in the United States, The Little Green Handbook is a unique reference work that illustrates the most important global developments facing us today, explains them, and suggests area for positive change.
It relates physical trends to social and political repercussions, drawing together evidence from many interrelated fields to explain the science behind the news stories, sound bites, and cocktail-party banter. Just how serious are our environmental problems? Are we doing enough to deal with them? How many people can the planet sustain? What are the long-term effects of continued environmental damage? How fast is the process of global warming? What are the implications of our continued dependence on fossil fuels?
The Little Green Handbook has the answers. This user-friendly sourcebook is filled with up-to-date facts and figures, making complex but vitally important ideas simple. It is our duty to ensure a sustainable future for our children; The Little Green Handbook gives us the information we need to make this possible.
ISBN:9780312425814
Author:Ron Nielsen
How Dell Does It by Steven Holzner
Brief Summary
From $1,000 in capital to $47 billion in gross income, Dell is now the world's leading computer Systems Company.
How Dell Does It delineates Dell's incredible successes and the lessons learned on the way to becoming #1 on Fortune's Most Admired list--and shows how you can apply these successes to your businesses.
You'll get an insider look at the cornerstone of Dell's model: zero-tolerance for inventory, and the flexibility allowed by that policy, which is sure to be a central business paradigm, especially in the tech industry, in coming years.
ISBN:9780070611818
Author:Steven Holzner
Secrets of Superstar Sales Pros Strat...
Brief Summary
Secrets of Superstar Sales Pros: Strategies for Success from Zig Ziglar, Mary Kay Ash, John Henry Patterson, and the Best Names in Sales
Top salespeople aren't born, they're made-but how?
By examining the successful careers, philosophies, and work habits of some of the world's most brilliant achievers, Secrets of Superstar Sales Pros reveals hundreds of practical ideas that can make you a super achiever-in your own right. Here are just a few of the people and ideas you'll be hearing about:
• Dale Carnegie on how selling with a personal touch can help you sell yourself and win people over
• Lillian Vernon on making buyers feel special, working your way up, and taking chances
• Larry King on making mistakes, learning from your errors, and treating prospects with courtesy and respect
• Zig Ziglar on how a positive attitude can change your life
• Mary Kay Ash on the role of self-fulfillment
• Tony Schwartz on how to make the "deep sell”
• Gerard Nierenberg on why negotiation is really about finding win-win solutions
ISBN:9780071475891
Author:Gerhard Gschwandtner
Science Business The Promise the Real...
Brief Summary
Why has the biotechnology industry failed to perform up to expectations—despite all its promise? In Science Business, Gary P. Pisano answers this question by providing an incisive critique of the industry. Pisano not only reveals the underlying causes of biotech's problems; he offers the most sophisticated analysis yet on how the industry works.
And he provides clear prescriptions for companies, investors, and policy makers seeking ways to improve the industry's performance. According to Pisano, the biotech industry's problems stem from its special character as a science-based business. This character poses three unique business challenges: how to finance highly risky investments under profound uncertainty and longtime horizons for R&D, how to learn rapidly enough to keep pace with advances in drug science knowledge, and how to integrate capabilities across a broad spectrum of scientific and technological knowledge bases.
The key to fixing the industry? Business models, organizational structures, and financing arrangements that place greater emphasis on integration and long-term learning over shorter—term 'monetization' of intellectual property. Pisano maintains that all industry players—biotech firms, investors, universities, pharmaceutical companies, government regulators—can play a role in righting the industry. The payoff? Valuable improvements in health care, and a shinier future for human well-being.
ISBN:9781591398400
Author:Gary P Pisano
Beyond the Core Expand Your Market Wi...
Brief Summary
All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall? In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution.
These sequences of moves carry less risk than diversification, yet they can create enormous competitive advantage, because they stem directly from what the company already knows and does best. Based on extensive research on the growth patterns of thousands of companies worldwide, including CEO interviews with 25 top performers in adjacency growth, Beyond the Core
• Identifies the adjacency pattern that most dramatically increases the odds of success: "relentless repeatability;"
• Offers a systematic approach for choosing among a range of possible adjacency moves; and
• Shows how to time adjacency moves during a variety of typical business situations.
Beyond the Core shows how to find and leverage the best avenues for growth--without damaging the heart of the firm.
ISBN:9781578519514
Author:Chris Zook
The Science of Growth How Facebook Be...
Brief Summary
The Science of Growth: How Facebook Beat Friendster--and How Nine Other Startups Left the Rest in the Dust
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It's provided an agile framework to develop the right product solution for a given target market, and is now used by almost every fledgling company to do just that.
The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure. Why do some companies realize the VC's goal of a 10x return on investment, while others flounder? What differentiates the companies that become part of the fabric of our lives and remain responsive, no matter how big they get from those that quickly fade?
To find out, Ammirati looks at 20 different companies in pairs, who have achieved product-market fit at about the same point in history with the same general target customer-one of which has gone on to achieve real scale, while the other languished. As his research reveals, just a handful of choices-among them, who to partner with, how to finance growth, and how to use data-make all the difference in the world. With such intriguing examples as LinkedIn vs. Spoke, Facebook vs. Friendster, and McDonald's vs. White Castle, Ammirati shows the secret of "the science of growth" and how to cultivate it in any organization.
ISBN:9781250074294
Author:Sean Ammirati
Marketing That Matters Ten Practices ...
Brief Summary
Whether you're an entrepreneur building a new enterprise, the leader of an established socially responsible business, or a marketing professional at a Fortune 500 company who wants to make a difference, this "in-the-trenches" guide provides action steps for creating marketing programs that benefit your company and the world.
Using real-life examples from Patagonia, General Mills, Clif Bar, and many other companies, Marketing That Matters shows how to define your company's mission, goals, and potential audience in ways that are flexible, creative, and true to your organization's core values.
They offer ten practices to engage customers using innovative marketing techniques--from discovering how customers make decisions to building committed communities of customers, employees, and strategic partners who will spread the word about your company--and potentially change the world. Marketing that Matters is the definitive handbook to help you incorporate social responsibility as a core element in your company's marketing strategy.
ISBN:9781576753835
Author:Chip Conley and Eric Friedenwald Fishman
Winning the Knowledge Transfer Race
Brief Summary
Knowledge is information that is essential to transact business in ways that improve employee performance and an organization's competitiveness. It is vital to treat such knowledge--which can be anything from trade secrets and patents to information on sales, distribution, or financing--as cherished intellectual capital. In order to innovate quickly and convert wisdom into profits you must transfer this capital in a deliberate, systematic way.
Winning the Knowledge Transfer Race shows managers how to leverage intellectual capital knowledge to achieve extraordinary results and win against fierce competition. Michael English and William Baker, pioneers and practitioners in the development and application of benchmarking and best practices, provide the solutions and practical steps for managing intellectual capital at the highest level and incorporating it into your company's best practices.
This breakthrough book examines how intellectual capital shapes markets and delivers products and services. You'll see how to apply knowledge transfer strategy into your department and organization.
Then, the authors introduce you to the best practices of some of the world's most profitable companies--such as IBM, Raytheon, Verizon, Xerox, Buckman Labs, General Electric, and Toyota--in knowledge transfer, benchmarking, and process improvement. They reveal how to duplicate these approaches, enabling you to:
• Achieve effective knowledge transfer at the highest levels of efficiency
• Innovate knowledge-based products and services with tremendous speed
• Make sharing and collaboration an integral part of every employee's job
• Stay at the forefront of changes in technology
• Increase customer satisfaction and gain market share
To stay ahead in the global race for growth and profit, Winning the Knowledge Transfer Race is the only book you need to cross the finish line first.
ISBN:0071457941
Author:Michael J English and William H Baker
Flight of the Buffalo Soaring to Exce...
Brief Summary
Flight of the Buffalo: Soaring to Excellence, Learning to Let Employees Lead
A hardcover bestseller now in paperback presents a management program that encourages employee leadership--which today's companies must have more of if they are to survive the coming decades.
ISBN:9780446670081
Author:James A. Belasco and Ralph C. Stayer
How Apple Inc Changed the World
Brief Summary
Two guys named Steve, working in a garage, created a prototype computer designed to be different in a way no one thought possible: It would be easy to use. Those two Steves, one now a billionaire and still at the head of Apple, not only succeeded with that product, but they also broke ground in the business world in ways few thought possible:
They proved you could not only have fun at work, but pursuing a capitalist dream could be hip. How did Apple do it? How did it go from making computers that made a difference but not much of a dent in the overall market to creating a device (the iPod) and a music service (iTunes) that has changed the way we buy and experience music?
And how did the Macintosh and its successors capture the hearts and minds of computer users so deeply that being a Mac person makes you a member of a special club? That's what this book is all about. How Apple Inc. Changed the World will inspire students eager to launch a business career or work in the technology sector. Apple has never been afraid to chart its own path and readers will learn what makes the company tick.
ISBN:9788184950540
Author:Jason D OGrady
How Not to Come Second The Art of Win...
Brief Summary
Seven practical and powerful pitch proposal techniques aimed at securing new clients and business make up the core of this indispensable guide to being the most organized, prepared, and best equipped in the competitive realm of new-business proposals.
Valuable proposal checklists help ensure that a proposal pitch is complete before presentation and examples of successful pitches and information on what prospective clients look for, as well as common mistakes, are also discussed.
ISBN:9781904879626
Author:David Kean
