Business

Brief Summary A classic since its publication in 1954, The Practice of Management was the first book to look at management as a whole and being a manager as a separate responsibility. The Practice of Management created the discipline of modern management practices. Readable, fundamental, and basic, it remains an essential book for students, aspiring managers, and seasoned professionals. ISBN:9780060878979 Author:Peter Drucker

Brief Summary "A guide for anyone who wants to engage the Chinese in cooperative endeavor." — "Foreign Affairs." Ming-Jer Chen takes readers "Inside Chinese Business" to reveal the social and cultural values that underpin Chinese business practices and influence day-to-day corporate decisions. Drawing from his intimate knowledge of Chinese culture and history and from his extensive managerial work and international experience, Chen provides an unrivaled insider's perspective on how to work, compete, and cooperate successfully with Chinese companies around the globe. Ming-Jer Chen is the Bigelow Research Professor of Business Administration at the Darden School of the University of Virginia. He is also Senior Fellow at the Chinese University of Hong Kong, and Visiting Professor of Management at the Imperial College of Science, Technology, and Medicine, England. Dr. Chen was formerly Founder/Director of the Wharton School's Global Chinese Business Initiative. ISBN:9781591393276 Author:Ming-Jer Chen

Brief Summary Seven business innovators and the empires they built. The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: • George Eastman and his invention of the Kodak camera; • Thomas Watson of IBM; • Henry Ford and his automobile; • Charles Revson and his use of television advertising to drive massive sales for Revlon; • Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel; • Andrew Carnegie and his steel empire; • Sam Walton and his unprecedented retail machine, Wal-Mart. ISBN:9780066620367 Author:Richard S. Tedlow

Brief Summary The Working Woman's Handbook: Ideas, Insights, and Inspirations for a Successful, Self-Made Career. Want to have an exciting, custom-built career? The Working Woman's Handbook can help you create it. It's the ultimate guide to job satisfaction, filled with practical advice on developing and driving a working life you love. Bursting with actionable tips, this book outlines an agenda for making and managing money, setting goals, and establishing success-oriented routines, with worksheets, exercises, and fool-proof -how-to- sections to help chart your course. From the lowdown on launching your own venture to a bullet-point checklist for an essential self-care regime, it will teach you to manage any dilemmas that crop up, and take the stress out of setting a budget. This no-nonsense manual comes packed with author Phoebe Lovatt's personal insights from her own career as a successful freelance journalist, moderator, and founder of The WW Club, the leading digital resource and global community for working women worldwide. It also includes words of wisdom from various creative and industry leaders, such as Teen Vogue editor Elaine Welteroth, WAH Nails founder Sharmadean Reid, The Gentlewoman's Editor-in-Chief Penny Martin, and rising fashion designer Sandy Liang. Whether a first-time freelancer, budding businesswoman, or dedicated professional looking to enhance your prospects, The Working Woman's Handbook is a go-to career and lifestyle guide for ambitious young women everywhere. ISBN:9783791383149 Author:Phoebe Lovatt

Brief Summary The Encore Effect: How to Achieve Remarkable Performance in Anything You Do Whether you want to win that new account or inspire your family and friends, bestselling author and acclaimed speaker Mark Sanborn shows us how to make every performance count. Every day, we are called to perform— at work, at home, in our communities. But is it possible to make every performance outstanding, the kind that leaves people applauding for an encore? Mark Sanborn, leadership expert and bestselling author of The Fred Factor, says that anyone can achieve remarkable performance time after time—no matter what their personality, strengths, or weaknesses. In The Encore Effect Sanborn demonstrates, through his own experiences as well as those of the people he’s worked with in his career, how you can cultivate the traits shared by remarkable performers and achieve extraordinary results in all aspects of your life. The secrets lie in five steps: • Passion: The fuel for remarkable performance • Prepare: How remarkable performance begins • Practice: It won’t make you perfect, but it will make you better • Perform: How to engage your audience • Polish: Making your performance shine Whether your "stage” is an office, a sales floor, the boardroom, or your own home, Sanborn’s sound advice and rousing encouragement will help you shine in every situation where it matters most. ISBN:9780385519052 Author:Mark Sanborn

Brief Summary To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers. It’s by crushing the forces of Complexity that the company remains on its stellar trajectory. As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it. In Insanely Simple, you’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You’ll also learn, for example, how to: • Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four. • Think Small: Swearing allegiance to the concept of "small groups of smart people” raises both morale and productivity. • Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions. • Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers. • Think War: Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed. Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations. ISBN:9781591844839 Author:Ken Segall