Showing 841–860 of 1201 results

Awaken The Giant Within by Tony Robbins

KShs2,990.00 KShs2,590.00
Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny! Wake up and take control of your life! From the bestselling author of Inner Strength, Unlimited Power, and MONEY Master the Game, Anthony Robbins, the nation's leader in the science of peak performance, shows you his most effective strategies and techniques for mastering your emotions, your body, your relationships, your finances, and your life. The acknowledged expert in the psychology of change, Anthony Robbins provides a step-by-step program teaching the fundamental lessons of self-mastery that will enable you to discover your true purpose, take control of your life, and harness the forces that shape your destiny.  

Experiential Marketing

KShs1,999.00 KShs1,900.00
Brief Summary Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides: • SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent; • FEEL cases on Hallmark, Campbell's Soup, and Häagen Dazs Cafés in Asia, Europe, and the United States; • THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens; • ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living; • RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra. Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations. This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow. ISBN:9781451636369 Author:Bernd H. Schmitt

Guerilla Marketing

KShs1,499.00 KShs1,425.00
Brief Summary Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including • strategies for marketing on the Internet (explaining when and precisely how to use it) • tips for using new technology, such as podcasting and automated marketing • programs for targeting prospects and cultivating repeat and referral business • Management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf. ISBN:9780618785919 Author:Jay Conrad Levinson

Marketing That Matters 10 Practices t...

KShs1,599.00 KShs1,520.00
Brief Summary Marketing That Matters: 10 Practices to Profit Your Business and Change the World Whether you're an entrepreneur building a new enterprise, the leader of an established socially responsible business, or a marketing professional at a Fortune 500 company who wants to make a difference, this "in-the-trenches" guide provides action steps for creating marketing programs that benefit your company and the world. Using real-life examples from Patagonia, General Mills, Clif Bar, and many other companies, Marketing That Matters shows how to define your company's mission, goals, and potential audience in ways that are flexible, creative, and true to your organization's core values. They offer ten practices to engage customers using innovative marketing techniques--from discovering how customers make decisions to building committed communities of customers, employees, and strategic partners who will spread the word about your company--and potentially change the world. Marketing that Matters is the definitive handbook to help you incorporate social responsibility as a core element in your company's marketing strategy. " ISBN:9781576753835 Author:Chip Conley and Eric Friedenwald-Fishman

Direct Response Advertising Made Easy

KShs1,895.00 KShs1,801.00
Brief Summary Double Your Ad Campaign Results! Successful direct-response advertising persuades its target audience to act immediately. In this insider tutorial, award-winning copywriter Roscoe Barnes III divulges the tricks of the trade of crafting effective, hard-hitting ads that generate leads, increase store traffic, make direct sales and pull orders. Action-oriented advice covers: • The 18 most common mistakes in advertising • 18 ways to create copy that induces response • 16 ways to stop prospects in their tracks • 20 great ideas to increase visibility Double the response of your next advertising campaign and give an immediate lift to your bottom line. ISBN:9781599180465 Author:Entrepreneur Press and Roscoe Barnes III

Selling Results The Innovative System...

KShs1,999.00 KShs1,900.00
Brief Summary Selling Results! The Innovative System for Maximizing Sales by Helping Your Customers Achieve Their Business Goals In Selling Results! Bill Stinnett, the bestselling author of Think Like Your Customer, takes his innovative sales philosophy to the next level by offering a complete sales system based on the belief that the best way to improve your sales results is to focus on helping your customers achieve their desired business results. Stinnett's revolutionary Results-Based Selling method will help you measure, manage, and maximize your sales results by: Increasing Deal Size - Boost the average size of sales transactions and the duration of sales contracts Accelerating Sales Velocity - Shorten your own business development process as well as your customer's buying process Improving Sales Predictability - Increase your closure rate and the accuracy of sales forecasts Using Stinnett's original opportunity scorecard, customer results map, results-based negotiation process, and other powerful tools, you'll improve your effectiveness in: • Creating new sales opportunities • Determining which deals to invest your time in • Reaching and selling to senior executives • Building stronger customer relationships • Negotiating for maximum profitability • Closing more opportunities, faster! Selling Results! is packed with practical advice for putting Stinnett's cutting-edge ideas to use, and includes a 16-point implementation checklist for making the Results-Based Selling method work for you. These concepts, strategies, techniques, and tools can be implemented as a complete system, or individually integrated with whatever processes and infrastructure you already have in place. " ISBN:9780071477871 Author:Bill Stinnett

Shopper Marketing How to Increase Pur...

KShs2,899.00 KShs2,755.00
Brief Summary Shopper Marketing explores the subject of focused marketing initiatives aimed at browsers and shoppers who are in-store and can be influenced in their final buying decisions. Now with a new foreword by Philip Kotler this second edition features 12 brand new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. Written by 35 experts from top companies around the world including dunnhumbyUSA, Millward Brown, Tesco’s Fresh & Easy, MARS Advertising, Nestlé and author, CEO and president of Envirosell, Paco Underhilll, Shopper Marketing shows the most effective ways of converting shoppers into buyers at the point of purchase. Surveys point out that shopper marketing is growing even faster than internet advertising and research has indicated that: • at least 70% of brand choices are made in the store • over two-thirds of purchase decisions are not planned in advance • only 5% of shoppers are loyal to one brand within a product group Providing practical advice about shopper needs and trends, retail environments, shopper marketing strategies and much more, this accessible title is a must-have for all marketing, sales and retail practitioners, as well as students of sales and marketing. " ISBN:9780749464714 Author:Markus Stahlberg and Ville Maila

Flip How to Find Fix and Sell Houses ...

KShs2,299.00 KShs2,185.00
Brief Summary FLIP extends the national bestselling Millionaire Real Estate series with a step-by-step guide that is quickly becoming "the model" for successfully finding, fixing and selling investment properties for profit. Based on their involvement in over a 1,000 flips, Rick Villani and Clay Davis walk you through the proven five-stage model for successfully flipping a house: • FIND: How to select ideal neighborhoods, attract sellers, and find houses with investment potential • ANALYZE: Identify which improvements to make and analyze the profit potential of any house • BUY: How to arrange financing, present the offer, and close on the purchase • FIX: A 50-step, easy-to-follow plan for fixing up houses that keeps you on time, in budget and assures top quality • SELL: How to add finishing touches to quickly sell for maximum profit Woven through the book is an entertaining narrative that follows the flipping adventures of Samantha, Ed, Bill, Nancy, Amy and Mitch as they find, buy, fix and sell their first investment houses. With all this plus the experience of over a thousand flips condensed into one book, FLIP gives new investors the tools they need to avoid common pitfalls, make a profit, and enjoy the process of house flipping. " ISBN:9780071486101 Author:Rick Villani and Clay Davis

Customer Centric Selling

KShs2,295.00 KShs2,181.00
Brief Summary The Web has changed the game for your customers— and, therefore, for you. Now, Customer Centric Selling, already recognized as one of the premier methodologies for managing the buyer-seller relationship, helps you level the playing field so you can reach clients when they are ready to buy and create a superior customer experience. Your business and its people need to be "Customer Centric”—willing and able to identify and serve customers’ needs in a world where competition waits just a mouse-click away. Traditional wisdom has long held that selling means convincing and persuading buyers. But today’s buyers no longer want or need to be sold in traditional ways. Customer Centric Selling gives you mastery of the crucial eight aspects of communicating with today’s clients to achieve optimal results: • Having conversations instead of making presentations • Asking relevant questions instead of offering opinions • Focusing on solutions and not only relationships • Targeting businesspeople instead of gravitating toward users • Relating product usage instead of relying on features • Competing to win—not just to stay busy • Closing on the buyer’s timeline (instead of yours) • Empowering buyers instead of trying to "sell” them What’s more, Customer Centric Selling teaches and reinforces key tactics that will make the most of your organization’s resources. Perhaps you feel you don’t have the smartest internal systems in place to ensure an ideal workflow. (Perhaps, as is all too common, you lack identifiable systems almost entirely.) From the basics—and beyond—of strategic budgeting and negotiation to assessing and developing the skills of your sales force, you’ll learn how to make sure that each step your business takes is the right one. ISBN:9780071439343 Author:Michael T. Bosworth and John R. Holland

Commonsense Direct and Digital Marketing

KShs2,495.00 KShs2,371.00
Brief Summary Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns. ISBN:9780749447601 Author:Drayton BIRD

Who Says Elephants Cant Dance by Loui...

KShs2,290.00 KShs2,190.00
Who Says Elephants Can't Dance? Inside IBM's Historic Turnaround. In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent. Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies. Instead, Gerstner took hold of the company and demanded the manager’s work together to re-establish IBM's mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, "The last thing IBM needs right now is a vision. Who Says Elephants Can't Dance? Tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success. The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, Who Says Elephants Can't Dance? Sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hard-won conclusions about the essence of what makes a great company run. In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM. Lou Gerstener, Jr., served as chairman and chief executive officer of IBM from April 1993 to March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey & Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.

The New Kings of Crude

KShs3,499.00 KShs3,325.00
Brief Summary The New Kings of Crude: China, India, and the Global Struggle for Oil in Sudan and South Sudan In the past decade, the need for oil in Asia's new industrial powers, China and India, has grown dramatically. The New Kings of Crude takes the reader from the dusty streets of an African capital to Asia's glistening corporate towers to provide a first look at how the world's rising economies established new international oil empires in Sudan, amid one of Africa's longest-running and deadliest civil wars. For over a decade, Sudan fuelled the international rise of Chinese and Indian national oil companies. But the political turmoil surrounding the historic division of Africa's largest country, with the birth of South Sudan, challenged Asia's oil giants to chart a new course. Luke Patey weaves together the stories of hardened oilmen, powerful politicians, rebel fighters, and human rights activists to show how the lure of oil brought China and India into Sudan--only later to ensnare both in the messy politics of a divided country. His book also introduces the reader to the Chinese and Indian oilmen and politicians who were willing to become entangled in an African civil war in the pursuit of the world's most coveted resource. It offers a portrait of the challenges China and India are increasingly facing as emerging powers in the world. ISBN:9781849042949 Author:Luke Patey

Why Your World Is About to Get a Whol...

KShs1,695.00 KShs1,611.00
Brief Summary Why Your World Is About to Get a Whole Lot Smaller: Oil and the End of Globalization An internationally renowned energy expert has written a book essential for every American–a galvanizing account of how the rising price and diminishing availability of oil are going to radically change our lives. Why Your World Is About to Get a Whole Lot Smaller is a powerful and provocative book that explores what the new global economy will look like and what it will mean for all of us. In a compelling and accessible style, Jeff Rubin reveals that despite the recent recessionary dip, oil prices will skyrocket again once the economy recovers. The fact is, worldwide oil reserves are disappearing for good. Consequently, the amount of food and other goods we get from abroad will be curtailed; long-distance driving will become a luxury and international travel rare. Globalization as we know it will reverse. The near future will be a time that, in its physical limits, may resemble the distant past. But Why Your World Is About to Get a Whole Lot Smaller is a hopeful work about how we can benefit–personally, politically, and economically–from this new reality. American industries such as steel and agriculture, for instance, will be revitalized. As well, Rubin prescribes priorities for President Obama and other leaders, from imposing carbon tariffs that will increase competition and productivity, to investing in mass transit instead of car-clogged highways, to forging "green” alliances between labor and management that will be good for both business and the air we breathe. Most passionately, Rubin recommends ways every citizen can secure this better life for himself, actions that will end our enslavement to chain-store taste and strengthen our communities and timeless human values. ISBN:9781400068500 Author:Jeff Rubin

Banker to the Poor Micro Lending by M...

KShs2,890.00 KShs2,490.00
Banker to the Poor: Micro-Lending and the Battle against World Poverty. Muhammad Yunus is that rare thing: a bona fide visionary. His dream is the total eradication of poverty from the world. In 1983, against the advice of banking and government officials, Yunus established Grameen, a bank devoted to providing the poorest of Bangladesh with minuscule loans. Grameen Bank, based on the belief that credit is a basic human right, not the privilege of a fortunate few, now provides over 2.5 billion dollars of micro-loans to more than two million families in rural Bangladesh. Ninety-four percent of Yunus's clients are women, and repayment rates are near 100 percent. Around the world, micro-lending programs inspired by Grameen are blossoming, with more than three hundred programs established in the United States alone. Banker to the Poor is Muhammad Yunus's memoir of how he decided to change his life in order to help the world's poor. In it he traces the intellectual and spiritual journey that led him to fundamentally rethink the economic relationship between rich and poor, and the challenges he and his colleagues faced in founding Grameen. He also provides wise, hopeful guidance for anyone who would like to join him in "putting homelessness and destitution in a museum so that one day our children will visit it and ask how we could have allowed such a terrible thing to go on for so long." The definitive history of micro-credit direct from the man that conceived of it, Banker to the Poor is necessary and inspirational reading for anyone interested in economics, public policy, philanthropy, social history, and business. Muhammad Yunus was born in Bangladesh and earned his Ph.D. in economics in the United States at Vanderbilt University, where he was deeply influenced by the civil rights movement. He still lives in Bangladesh, and travels widely around the world on behalf of Grameen Bank and the concept of micro-credit.  

The Compound Effect by Darren Hardy

KShs3,000.00 KShs2,890.00
The Compound Effect: Jumpstart Your Income, Your Life, Your Success No gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is based on the principle that decisions shape your destiny. Little, everyday decisions will either take you to the life you desire or to disaster by default. Darren Hardy, publisher of Success Magazine, presents The Compound Effect, a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you’re serious about living an extraordinary life, use the power of The Compound Effect to create the success you want.

Make or Break How Manufacturers Can Leap

KShs2,195.00 KShs2,086.00
Brief Summary Make or Break: How Manufacturers Can Leap from Decline to Revitalization. Break the manufacturing mold--and make new paths to phenomenal growth In a world of emerging markets, changing work forces, and accelerating innovation, manufacturing is once again a key corporate issue. Manufacturing expertise is a strategic competitive advantage, distinguishing winning companies (like Procter & Gamble, Lego, Toyota, Zara, and Tata) from those that have let their capabilities languish. It may not be easy to take back control of production, target sources for scarce (and environmentally sustainable) materials, and cultivate a motivated, talented labor force. But there are ways to do it; and successful companies will need to learn how. The thought leaders at Booz & Company and strategy business magazine have collaborated to create an up-to-the-minute exploration of a new era in manufacturing and the requisite strategies for success. Chock full of profiles of the best manufacturing innovations in every business sector from pharmaceuticals to autos to consumer products, and revealing the most effective manufacturing innovations and strategies, Make or Break introduces you to the forces reshaping the industry. The secrets are in this book, including how to meet such interrelated challenges as: • Labor relationships and modernization • Material shortages • Career development of your workforce • Expansion of variety • Competition on a global scale • Complexity solution • Environmental issues • Integration of resilience into your strategy Based on leading-edge research, Make or Break is a book for leaders of the manufacturing function, but it is also for any corporate executive who wants to lead his or her industry-and for students and researchers seeking to understand why making products will, once again, be seen as the most vital skill set for a vibrant economy. " ISBN:9780071508308 Author:Kaj Grichnik,?Conrad Winkler and Jeffrey Rothfeder

The Designful Company

KShs1,195.00 KShs1,136.00
Brief Summary The Designful Company: How to Build a Culture of Nonstop Innovation Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management--design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls "knowing" and "doing." Yet in today's innovation-driven marketplace, managers need to insert a middle step, called "making." Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn't exist before. The reader is challenged to consider the author's bold assertion: There can be no real innovation without design. Those who are new to Marty Neumeier's "whiteboard" series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads. Covered in THE DESIGNFUL COMPANY: 1. the top 10 "wicked problems" that only design can solve 2. a new, broader definition of design 3. why designing trumps deciding in an era of change 4. how to harness the "organic drivetrain" of value creation 5. how aesthetics add nuance to managing 6. 16 levers to transform your company 7. why you should bring design management inside 8. how to assemble an innovation metateam 9. how to recognize and reward talent ISBN:9780321580061 Author:Marty Neumeier

People Planet Profit

KShs2,495.00 KShs2,371.00
Brief Summary People, Planet, Profit: How to Embrace Sustainability for Innovation and Business Growth In today's changing, untrusting markets, companies need to do something more to stand out -- something special to succeed. If that extra something is also more sustainable, in that it's long-lasting and that it's supportive of the wider world, then it has the best chance of creating larger and longer impact. People, Planet, Profit focuses on three ways that companies can grow their business while transforming their values: by defining a purpose to their business beyond profit -- what it does for people's lives and society in general; by translating that into a compelling proposition for customers; and by aligning the whole business to deliver this proposition practically and more profitably. Author Peter Fisk writes in the engaging voice that made his book Marketing Genius so popular. ISBN:9780749454111 Author:Peter Fisk

Innovation and Entrepreneurship (Clas...

KShs3,199.00 KShs3,040.00
Brief Summary Innovation and Entrepreneurship deals with 'what, when and why'; with policies and decisions; opportunities and risks, structures and strategies; staffing, compensation and rewards. In addition to managers in all types of business, lecturers and students of management and business studies will this a revealing and exciting work. Highly critical in approach, it is nevertheless a practical and illuminating study of an area crucial for today's world. ISBN:9780750685085 Author:Peter Drucker

A Guide to Open Innovation and Crowds...

KShs2,199.00 KShs2,090.00
Brief Summary A Guide to Open Innovation and Crowdsourcing: Advice from Leading Experts Open innovation and crowdsourcing are among the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing business culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of ideas and people outside your organization to turbocharge your innovation. Failure to embrace these approaches could mean getting left behind Written by an international team of the most eminent thinkers, writers and practitioners in the field, it explains: 1. what open innovation and crowdsourcing are 2. how to manage virtual teams and co-create with outsiders 3. how to handle legal and IP issues 4. how to get started with open innovation in your business 5. common mistakes and pitfalls to avoid With corporate case studies and best-practice advice, A Guide to Open Innovation and Crowdsourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations and overcome the practical difficulties that lie in the way. ISBN:9780749463076 Author:Paul Sloane