Showing 961–980 of 1201 results

The Complete Idiots Guide to Start Ur...

KShs2,450.00 KShs2,328.00
Brief summary Chock-full of tips for finding the right business idea for you, evaluating an idea's market potential, creating a winning sales plan, developing an effective web and social media strategy, setting up the legal part of your business, and so much more, The Complete Idiot's Guide® to Starting Your Own Business, Sixth Edition, gives you the practical advice you need to start any type of business. Starting and running your own business, where you run the show your way, isn't as far-fetched as you might think. Many entrepreneurs have successfully ventured out on their own, even during tough economic times, and you can, too. Special emphasis is placed on matching you to the right business idea and writing a great business plan that will withstand tough investor scrutiny. Author, Ed Paulson, has fully updated the content to reflect today's opportunities and challenges, and added new components that feature the basics of creating a web-based business strategy, managing your personal and business risks, business essentials for professionals such as doctors and engineers and how to successfully navigate your first year in business. In addition, this new edition features great tips for leveraging social media as a tool for selling products and marketing your business. Useful topics included in the book: * Matching you to your new business, * Evaluating your idea's sales potential, * Writing a fundable business plan, * Two complete sample business plans, * Figuring out if your business will make money, * Finding and working with investors, * Tips on buying an existing business or franchise, * Managing personal and business risks for your life stage, * Surviving your first year in business, * Practical marketing and social media tips, * Ideas for getting sales and managing salespeople, * Managing employees, both good and bad, * Doing business internationally, * Managing your first year's cash flow, * Developing a sound web strategy, * What to consider when incorporating, * Important business tips for professional practices. " ISBN:9781615641512 Author:Ed Paulson

The Cash Nexus by Niall Ferguson

KShs2,900.00 KShs2,500.00
The Cash Nexus: Money and Power in the Modern World, 1700-2000. Conventional wisdom has long claimed that economic change is the prime mover of political change, whether in the age of industry or Internet. But is it? Ferguson thinks it is high time we re-examined the link-the nexus, in Thomas Carlyle's phrase-between economics and politics. His central argument is that the conflicting impulses of sex, violence, and power are together more powerful than money. Among Ferguson's startling claims are: Nothing has done more to transform the world economy than war, yet wars themselves do not have primarily economic causes. • The present age of economic globalization is coinciding-paradoxically-with political and military fragmentation. • Financial crises are frequently caused by unforeseen political events rather than economic fluctuations. The relationship between prosperity and government popularity is largely illusory. • Since political and economic liberalization are not self-perpetuating, the so-called triumph of democracy worldwide may be short-lived. • A bold synthesis of political history and modern economic theory, Cash Nexus will transform the landscape of modern history and draw challenging conclusions about the prospects of both capitalism and democracy.

The Last Tycoons

KShs2,295.00 KShs2,181.00
Brief summary The Last Tycoons: The Secret History of Lazard Frères & Co A grand and revelatory portrait of Wall Street’s most storied investment bank Wall Street investment banks move trillions of dollars a year, make billions in fees, and pay their executives in the tens of millions of dollars. But even among the most powerful firms, Lazard Frères & Co. stood apart. Discretion, secrecy, and subtle strategy were its weapons of choice. For more than a century, the mystique and reputation of the "Great Men" who worked there allowed the firm to garner unimaginable profits, social cachet, and outsized influence in the halls of power. But in the mid-1980s, their titanic egos started getting in the way, and the Great Men of Lazard jeopardized all they had built. William D. Cohan, himself a former high-level Wall Street banker, takes the reader into the mysterious and secretive world of Lazard and presents a compelling portrait of Wall Street through the tumultuous history of this exalted and fascinating company. Cohan deconstructs the explosive feuds between Felix Rohatyn and Steve Rattner, superstar investment bankers and pillars of New York society, and between the man who controlled Lazard, the inscrutable French billionaire Michel David-Weill, and his chosen successor, Bruce Wasserstein. Cohan follows Felix, the consummate adviser, as he reshapes corporate America in the 1970s and 1980s, saves New York City from bankruptcy, and positions himself in New York society and in Washington. Felix’s dreams are dashed after the arrival of Steve, a formidable and ambitious former newspaper reporter. By the mid-1990s, as Lazard neared its 150th anniversary, Steve and Felix were feuding openly. The internal strife caused by their arguments could not be solved by the imperious Michel, whose manipulative tendencies served only to exacerbate the trouble within the firm. Increasingly desperate, Michel took the unprecedented step of relinquishing operational control of Lazard to one of the few Great Men still around, Bruce Wasserstein, then fresh from selling his own M&A boutique, for $1.4 billion. Bruce’s take: more than $600 million. But it turned out Great Man Bruce had snookered Great Man Michel when the Frenchman was at his most vulnerable. The Last Tycoons is a tale of vaulting ambitions, whispered advice, worldly mistresses, fabulous art collections, and enormous wealth—a story of high drama in the world of high finance. ISBN:9780767919791 Author:William D. Cohan

The Facebook Effect

KShs1,550.00 KShs1,473.00
Brief summary The Facebook Effect: The Inside Story of the Company That Is Connecting the World The exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. "A fantastic book, filled with great reporting and colorful narrative” (Walter Isaacson). In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect. ISBN:9781439102121 Author:David Kirkpatrick

The Age of Turbulence

KShs1,999.00 KShs1,900.00
Brief summary The Age of Turbulence: Adventures in a New World. The Age of Turbulence is Alan Greenspan’s incomparable reckoning with the contemporary financial world, channeled through his own experiences working in the command room of the global economy longer and with greater effect than any other single living figure. Following the arc of his remarkable life’s journey through his more than eighteen-year tenure as chairman of the Federal Reserve Board to the present, in the second half of The Age of Turbulence Dr. Greenspan embarks on a magnificent tour d’horizon of the global economy. The distillation of a life’s worth of wisdom and insight into an elegant expression of a coherent worldview, The Age of Turbulence will stand as Alan Greenspan’s personal and intellectual legacy. " ISBN:9780713999822 Author:Alan Greenspan

Business Accounting by Frank Wood Vol...

KShs5,000.00 KShs4,799.00
Brief summary The Frank Wood books have taught generations of accounting students how to think and act as accountants. Now in its 14th edition, Business Accounting Volume 1 continues to offer an indispensable guide for any accounting student. Financial accounting, financial reporting, financial analysis, and management accounting concepts are all covered in this accessible, practical text. The 14th edition is updated to be fully compliant with International Financial Reporting Standards (IFRS), and with current IFRS terminology.

Business Communication

KShs895.00 KShs851.00
Brief summary It is said the future belongs to Communication. And rightly so. For today, more than ever before, the need for effective communication is being felt. This is particularly true of business communication because, organizations in their efforts to excel in business and outdo their competitors, have to be precise and extremely effective in their communication to satisfy all its stakeholders—be they suppliers, distributors, advertisers or customers. This book on Business Communication, now in its Second Edition, brings to fore the multidimensional aspects of Business Communication—ranging from listening, speaking, developing skill sets, to exhibiting correct body language. The book emphasizes that understanding the perceptions and mindsets of the communicators and the context are crucial for business communication. This book, which is the outcome of the rich and the vast experience of Dr. Asha Kaul and her interaction with the brilliant young minds at IIM Ahmedabad and other Bschools, should be of immense value to the budding as well as practicing managers. All readers will find this new edition extremely useful, refreshingly different, and delectably delightful. ISBN:9788120338487 Author:Asha Kaul

International Business Economic

KShs4,595.00 KShs4,366.00
Brief summary This text explores international business economics from a European perspective, dealing not only within business in Europe but with the external trading relationships of the EU and the position of European firms in a globalized economy. An extensive website provides lecturers with support material. ISBN:9781403942197 Author:Judith Piggott and Mark Cook

Business Travel and Tourism

KShs3,895.00 KShs3,701.00
Brief summary 'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: 1. The global business tourism market 2. The design of business tourism facilities 3. The role of the destination in business travel and tourism 4. The social, economic, and environmental impacts of business tourism 5. The ethical dimension of business tourism 6. The marketing of business tourism products 7. The impact of new technologies on the business tourism market 8. How to organize successful conferences, exhibitions, and incentive travel packages Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography. ISBN:9780750643924 Author:John Swarbrooke and Susan Horner

The Business of Tourism Management

KShs6,195.00 KShs5,886.00
Brief summary This exciting new book, firmly embedded in the management discipline, equips students and future managers of tourism with both the business skills and an understanding of tourism, which will enhance their employment prospects within the dynamic industry. The Business of Tourism Management (BOTM) provides an introduction to key aspects of tourism, and to the practice of managing a tourism business. It explores the functions of management within the world of tourism, showing how tourism as a business has evolved, how the tourism and travel industry is structured, and how tourism businesses operate within their political, economic and socio-cultural environments. Written and contributed by leading academics and practitioners in the UK, European Australia, The Business of Tourism Management is ideal for both undergraduate and postgraduate students of tourism management. ISBN:9780273688013 Author:John Beech and Simon Chadwick

The Corporate Lattice

KShs3,250.00 KShs3,088.00
Brief summary The Corporate Lattice: Achieving High Performance in the Changing World of Work The pace of change is faster. Work is increasingly virtual, collaborative, and dispersed. Organizations are flatter. Companies are much easier to see into. Careers zig and zag. Work is done wherever, whenever. And information flows in all directions. The result? The ladder model — along with the outdated norms and expectations that defined it — is collapsing. In their best-selling book, The Corporate Lattice: Achieving High Performance in the Changing World of Work, author Cathy Benko and co-author Molly Anderson define the emerging Corporate LatticeTM model and argue convincingly that a lattice is better suited for today’s global business environment. They describe the shift across three dimensions: 1. --How careers are built: From straight up to zigzag. Rather than a series of linear career paths, lattice organizations offer customized options for growth and development. Lattice ways to build careers attract and engage the best talent and create versatile employees well suited to respond to change. 2. --How work gets done: From where you go to what you do. Rather than expecting people to sit at their desks clocking face time from 9 to 5, lattice organizations offer options for when, where, and how people do their work. Lattice ways to work increase productivity and retention while increasing strategic flexibility in business operations. 3. --How participation is fostered: From top-down to all-in. Instead of directed, top-down communications, lattice organizations nurture transparent cultures, providing multiple ways for people to share ideas, learn, and team. Lattice ways to participate tap the power of an inclusive workplace to drive innovation, growth, and agility. Offering much more than theory, the authors illustrate the lattice model using rich, in-depth case studies of exemplars including Cisco, Deloitte LLP, and Thomson Reuters. They also explore the changing role each individual plays in directing his or her own lattice journey. ISBN:9781422155165 Author:Cathleen Benko and Molly Anderson

Doing Business Ethically Straight Talk

KShs995.00 KShs946.00
Brief summary FEATURING INTERVIEWS WITH: John Abele, Boston Scientific Sir David Bell, Pearson Sir Michael Rake, BT Group Dame Anita Roddick, The Body Shop International And other top business leaders Learn how the most accomplished leaders from around the globe have tackled their toughest challenges with Lessons Learned. Concise and engaging, each volume in this book series offers fourteen insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they’ve faced. The Lessons Learned series also offers all of the lessons in their original video format, free bonus videos, and other exclusive features online. A crucial resource for today's busy executive, Lessons Learned gives you instant access to the wisdom and expertise of the world's most talented leaders. " ISBN:9781422139851 Author:Harvard Business

Organizational Behavior in Hotels

KShs8,195.00 KShs7,786.00
Brief summary The hospitality sector is one of the largest growing industries in the world. This is reflected in the growing number of academic courses available on the subject. The key element of hospitality management is interaction between the people who work in the industry and the environment in which they work. Yvonne Guerrier has compiled a state-of-the-art textbook which considers the core elements of organizational behavior in the hospitality industry with an international perspective. By its very nature, hospitality management is becoming an international topic and as such needs to be studied in this context. The book draws on the available case studies and experiences from around the world in order to develop an understanding of working and living with people from different cultures. Organizational Behavior in Hotels and Restaurants will enable you to find the answers to such questions as: 1. "Why is it a pleasure to work in some organizations and torture to work in others? 2. "Why is it sometimes difficult to motivate people to work hard?" 3. "How can one person persuade people to work together as a team?" 4. What is the best way of designing an organization structure?" 5. "How can I persuade my boss to listen to my ideas?" Students studying hospitality management, hotel management or hotel and catering management at degree level will find this book an invaluable guide to the subject. Students studying for degrees in tourism management, leisure management and retail management will also find much in this book which is of relevance and interest to them. ISBN:2020203000108 Author:Yvonne Guerrier

The Business of Hotels

KShs3,695.00 KShs3,511.00
Brief summary The fully revised edition of this well-known text by an experienced author, consultant and educator follows the structure and approach which has proved so successful since its first publication in 1980. The book examines the hotel as a business providing commercial hospitality. It focuses on markets, money and people, and uses examples from hotel operations throughout the world. This new edition is the outcome of a thorough revision of an established text. The new material includes a comprehensive profile of the hotel business in the 1990's and includes data, quotes and extracts from a wide range of authoritative industry sources. ISBN:9780750641159 Author:Hadyn Ingram

Business Planning

KShs5,995.00 KShs5,696.00
Brief summary A readable and structured guide for the increasing numbers of people each year who consider setting up a small business or becoming self-employed. 'Business Planning' outlines the options and risks involved in setting up a business. The importance of thorough planning is often overlooked and only becomes evident if the business fails. This is highlighted in a recent study by the SFEDI of 486 bankers and accountants where lack of planning was the most common reason cited as to why businesses fail. 'Business Planning' shows how to avoid this failure by focusing on the planning stage and building on this framework as the business develops. This is the only book based around the Small Firms Enterprise Development Initiative (SFEDI) for first time owner-managers. It contains all the underpinning factual information required to prepare and present a successful Business Plan for presentation to a bank manager, or an alternative potential source of finance, or for use in an NVQ portfolio. It is in line with the major syllabuses for Business Start-Up, and can be used as a course book for anyone completing a formal NVQ level 3 qualification in this area, with tips on NVQ structure and assessment. ISBN:9780750647069 Author:David Butler

Retail Business Management

KShs2,750.00 KShs2,613.00
Brief summary Modern Retail is making an assault on India. Over the next few years we are likely to see the most impressive success stories within the worldwide retail industry. We are undoubtedly going to see dramatic failure as well. The opportunity that is represented by the current minimal penetration of so-called 'organized' retail has created a whirl wing of enthusiasm that the world has perhaps not seen. Certainly there is no-where else were we have seen a headlong rush into retail by conglomerates with no previous experience in the industry. The investments quoted by our largest new players are unprecedented. It may even seem bizarre to the outside world that the highest level of monetary investment in India is pouring into a sector that is not even recognized as an industry. ISBN:9788178843896 Author:Yoginder Singh

Essentialism: The Disciplined Pursuit...

KShs2,500.00 KShs1,990.00
The Way of the Essentialist isn’t about getting more done in less time. It’s about getting only the right things done. It is not a time management strategy, or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter. By forcing us to apply a more selective criteria for what is Essential, the disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy – instead of giving others the implicit permission to choose for us. Essentialism is not one more thing – it’s a whole new way of doing everything. A must-read for any leader, manager, or individual who wants to learn who to do less, but better, in every area of their lives, Essentialism is a movement whose time has come.

The Apple Revolution

KShs895.00 KShs851.00
Brief description The Apple Revolution: Steve Jobs, the Counterculture and How the Crazy Ones Took over the World On 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices, not to mention its iTunes, iBook and App Store - have influenced nearly every facet of our lives, and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power? In The Apple Revolution Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company's philosophies and user-friendly ethos, to the "iPod moment" and global domination, leaving you with a deep understanding of how it was created, why it has flourished, and where it might be going next. ISBN:9780753540633 Author:Luke Dormehl

100 People Who Made History

KShs1,495.00 KShs1,421.00
Brief summary Where would we be without inventors, philosophers, economists, politicians, explorers, and other "ideas" people? Some of our historical heroes were lone geniuses but many were influenced by other great thinkers and ideas. Full of true-life stories and famous celebrities, 100 People Who Made History contains all the people you'd expect to find, and plenty that you wouldn't! Inventors and explorers rub shoulders with political leaders, sports stars, and entertainers from all over the world. From Aristotle to Mark Zuckerberg, to Marie Curie to Pele, all areas of culture, history, industry, sports, entertainment, and more are covered. Perfect for book reports, school projects, or anytime reading to satisfy and educate curious minds. ISBN:9780756690038 Author:Ben Gilliland

The Times Universal Atlas of the World

KShs5,295.00 KShs5,031.00
Brief summary New title in the authoritative and prestigious Times world atlas range. This stunning reference atlas provides the accuracy of a Times Atlas at an affordable price. A completely new edition of a world atlas in the most prestigious atlas range in the world. 170 pages of mapping provide an amazingly detailed view of the world with detailed geographical information beside each map giving the reader a greater understanding of each area. FULLY UP-TO-DATE MAPPING The reference mapping, produced in the beautifully clear and distinctive Times style has been completely updated with thousands of changes reflecting recent geopolitical and geographical change around the world. As with all atlases in the Times range it offers great authority, outstanding quality and attention to detail. MAIN FEATURES / A unique collection of maps from the last 150 years of Times atlases will be included in a historical mapping section. This feature is a first for world atlases and will dramatically illustrate the rapidly changing world we live in. / the latest satellite images will be showcased in the imagery section with 32 pages of stunning images. / Updated plans of 32 of the world's great cities are also included. / Geographical reference section with flags, statistics and facts for all the world's countries. / Comprehensive index to over 50,000 place names. Online support and extra information will be provided on www.timesatlas.com from September 2008. " ISBN:9780007280650 Author:The Times