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How to Write a Marketing Plan by John...
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.
The creating success series of books...
With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
Betrayed By Home by Matata Hassan
The sun was setting in the Maasai Mara, painting the horizon with an array of vibrant orange and red hues. As night descended, the small village that was nestled in the center of the savanna became illuminated, with the most notable structure being the hut that belonged to the young Maasai boy and his aunt and uncle.
In this amazing anthology, you get a chance to interact with amazing African short stories narrated by Africans. It covers a wife range of thematic concerns from different authorial perspectives hence portraying diversity in African Literature.
Having an Eagle Eye by Eben Kinyanjui...
"Millions saw the apple fall, but Newton was the one who asked why." Seeing alone is not enough. You ought to see clearly. You ought to see keenly. It offers an opportunity to question yourself like Newton. Thus, you stand a chance to be called a "father of science." Or rather, make you a fortune.
Having an Eagle Eye is an eye-opener. It is a non-fiction Christian self-improvement book. Every sentence of this is pregnant with wisdom. Having an eagle eye is nothing more than an ocean of knowledge. The stories in this book bring a fresh breath of air that captivates the heart, engages the mind, and inspires the reader's spirit. Profound, practical, principle-centered approaches to crucial subjects in one's life have not been left out. Reading it will equal doing yourself a favor, as stated in the Scriptures.
Hatima Yangu by Matata Hassan
Rule of 72: How to Compound Your Mone...
Tom Jacobs and John Del Vecchio, authors of the best-selling book What's Behind the Numbers?, have now come out with their next best seller, The Rule of 72. In an era where it is easy to be skeptical with how companies manage their funds, Tom and John teach that there is a way to find companies that are actually willing to pay investors to own their stocks.
These experienced and highly successful investment experts review the principles of the Rule of 72, explain the best ways to evaluate financial risks, and review the six tests for grading stocks.
Tom and John explain the trifecta for how to grow financial armor and protect your money from self-interested company management and the financial services industry. The book also includes interesting facts that you may not already know. Regardless of your investment experience or financial management knowledge, this is a must-listen for everyone.
Twelve and a Half: Leveraging the Emo...
For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic—or even why it’s important to try.
In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is—that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them.
Gary’s secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results.
This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.
Shadow on the Island by Kennedy Okongo
THE VILLAGE GIRL: MY DREAM, LIFE AND ...
Through Mary’s captivating storytelling, you will be transported into the world of a young village girl who starts with a dream for a bright future and grows into a successful mother and corporate leader.
It offers you a rare glimpse into Mary Wangari’s process of success, revealing that it is not just about achieving goals but also about experiencing the beauty and complexity of life. Mary’s poignant exploration of grief and loss offers important lessons to confront the inevitability of mortality and cherish every moment we have with loved ones.
What sets this book apart is its unwavering optimism, showing that what we believe to be impossible is only limited by our imagination. This book is a profound reminder that life is a journey with many seasons, each with valuable lessons that transcend time.
The 80/20 Principle: The Secret of Ac...
Millions of highly effective people have become more successful by understanding the simple fact that 80% of your results come from 20% of your efforts. All you have to do is identify the 20 percent that leads to 80 percent. The 80/20 Principle shows you how.
Richard Koch's million-copy-selling global bestseller is now completely revised and updated, and more powerful and essential than ever. He reveals how the principle works and shows how to use it in a systematic and practical way to vastly increase your effectiveness, and improve your career.
The unspoken corollary to the 80/20 principle is that little of what you spend your time on actually counts. But by concentrating on those things that do, you can unlock the enormous potential of the magic 20 percent. Discover how to identify the few methods that will lead to great results, and use them alone. Avoid hard work. Don't push water uphill. Be very selective in what you do. Have a great life.
80/20 is the essential tool for anyone who wants to succeed.
Be more effective with less effort by learning how to leverage the 80/20 principle.
This Life: Why Mortality Makes Us Fre...
'Any spiritual life must tremble with the anxiety of freedom, even in the most profound fulfillment of our aspirations...'
Would Heaven be boring? Do you want to live forever? If this is all there is, what should we do with it? Join the Swedish philosopher Martin Hägglund on an original inquiry into the deepest questions of existence.
To truly embrace the freedom that life grants us, Hägglund argues, we must rid ourselves of two delusions. On the one hand, all the great religions try to persuade us that immortality is just around the corner. This is a not only a lie: it couldn't help us if it was true. In reality our time in this world is the only thing of value we can ever possess, and its value depends on the fact that we must fight to keep it. Yet capitalism, our other spiritual enemy, constantly beguiles us to steal it.
Via profound engagements with some of the greatest philosophers and theologians in history, including Aristotle, St Augustine, Kierkegaard, Nietzsche, Hegel and Marx, Hägglund takes aim at these two great adversaries, religion and capitalism, stripping away their many subtle illusions to return us to life itself in all its fragility.
The final lesson is this: existence is a collective project. Everything is at stake in what we do together, and nothing outside it matters. In illuminating this profound truth, This Life announces itself as the first great work of existentialist philosophy of the 21st century.
Elements of Us by Sakina Taki
The Middle Daughter by Chika Unigwe
A lush, powerful tale of family and sisterhood from award-winning author Chika Unigwe, perfect for fans of Bernardine Evaristo and Tayari Jones
Udodi’s death was the beginning of the raging storm but at that moment, we thought that the worst had already happened, and that life would treat us with more kindness.
When seventeen-year-old Nani loses her older sister and then her father in quick succession, her world spins off its axis. Isolated and misunderstood by her grieving mother and sister, she’s drawn to an itinerant preacher, a handsome self-proclaimed man of God who offers her a new place to belong. All too soon, Nani finds herself estranged from her family, tethered to her abusive husband by children she loves but cannot fully comprehend. She must find the courage to break free and wrestle her life back—without losing what she loves most.
A modern reimagining of the myth of Hades and Persephone within a Nigerian family, The Middle Daughter charts Nani’s journey to freedom and homecoming.
Capitalism and Slavery by Eric Williams
Slavery helped finance the Industrial Revolution in England. Plantation owners, shipbuilders, and merchants connected with the slave trade accumulated vast fortunes that established banks and heavy industry in Europe and expanded the reach of capitalism worldwide. Eric Williams advanced these powerful ideas in Capitalism and Slavery, published in 1944. Years ahead of its time, his profound critique became the foundation for studies of imperialism and economic development. Binding an economic view of history with strong moral argument, Williams's study of the role of slavery in financing the Industrial Revolution refuted traditional ideas of economic and moral progress and firmly established the centrality of the African slave trade in European economic development.
He also showed that mature industrial capitalism in turn helped destroy the slave system. Establishing the exploitation of commercial capitalism and its link to racial attitudes, Williams employed a historicist vision that set the tone for future studies.
In a new introduction, Colin Palmer assesses the lasting impact of Williams's groundbreaking work and analyzes the heated scholarly debates it generated when it first appeared.
The Woman Called Angel And Other Stor...
The stories in this collection covers a period of three and half decades and address various challenges and themes that face a person growing and ageing in Africa. They traverse the binaries of rural and urban, young and old, poor and rich, physical and metaphysical, and so forth of every generation. The source of these plots and subplots, conflicts, characters, and themes herein are a people's tales, lives, fantasies, and personal dreams of the author. The stories raise voices of all forms that resonates either in triumph or disillusionment. One needs to read them to identify, love, loathe or dismiss the banal worries of characters from all walks of life. The laments of hope sings along like a bird; however, dark the clouds transpire.
A Surreal Journey of Discovery by Eri...
A Surreal Journey of Discovery is a collection of magical short stories obsessed with obsession, lust, death, loss, memory, imagination, and authenticity. Here you meet the most interesting girl in the world, a priest who no longer believes in God, a comedian who is the saddest man in the world, a beautiful ghost, and a charming unknown man with a gun. These characters will become your friends, you will never forget them.
Ankara A5 spine bound by Gingko Africa
Memories. Dreams. Thoughts. Plans are all captured in beautifully designed African notebooks. The notebooks are made from waste kitenge fabric and handcrafted by teen mothers. You can meet the teen mother who made it at the back of each notebook.
One Ankara notebook purchased saves a child from teen pregnancy in Kenya.
