Showing 1–20 of 35 results

From Employment to a Side Hustle to a...

KShs2,800.00 KShs1,950.00
Are you feeling stuck and not making enough money? This book is written for both those who are currently employed and wish to start their own business, as well as those who have already started a business but feel stuck. Place your order today and the book will be delivered at your doorstep!!

How to Write a Marketing Plan by John...

KShs2,000.00 KShs1,890.00
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The creating success series of books... With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.

Twelve and a Half: Leveraging the Emo...

KShs2,000.00 KShs1,500.00
For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic—or even why it’s important to try. In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is—that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them. Gary’s secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results. This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.

70 Realities and Rules of Running a S...

KShs1,500.00 KShs1,350.00
This is a simple and easy-to-understand book on what it takes to start and run a profitable and successful business. The realities herein are drawn from real experiences and are meant to make your journey in entrepreneurship easier. Applied well, the rules will give those new to business a jumpstart and the ones who are already in some inspiration to do it right and scale better.

COMMUNICATE TO CONVERT. Your Ultimate...

KShs1,500.00 KShs1,000.00
Communicate to Convert, provides a comprehensive overview of the marketing communication field, including the latest trends and best practices. Marketing communication is a critical aspect of any business, and this book helps you understand the various methods and channels you can use to communicate with customers and prospects. Throughout the book, real-world examples and case studies are used to illustrate key concepts and strategies. The book also includes practical guidelines that can be used to develop and implement marketing communication campaigns. Whether you are a marketing professional, a business owner, or a marketing student, this book provides the knowledge and skills you need to develop and execute effective marketing communication campaigns. The author combines a managerial perspective with a contemporary set of principles, incorporating recent developments in marketing communication such as e-commerce and new media. With this book, you will be well-equipped to manage your marketing communication processes, including building brand awareness, direct marketing, packaging, and online presence to help achieve your business objectives.

Crush It: Why NOW Is the Time to Cash...

KShs2,500.00 KShs2,190.00
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business.

Entrepreneurship Hits And Misses by E...

KShs2,000.00
I did not get into business to avoid challenges but to face them head-on, I thought–this is why I constantly fill my diary. If any aspiring entrepreneur finds this diary, I intend to spar conversations about the why, what, where, when, how and how much of entrepreneurship. I intend for it to encourage those in this journey to understand that they are not alone and that if they can be a little more resilient, a little more passionate, a little more focused, a little more open to learning, they can also achieve the 20 years overnight success that they see with others.

Sell Me This Pen by Eunice Maina Mburu

KShs2,000.00 KShs1,500.00
Nothing happens until someone sells something, You cannot get that job until you sell your skills, you cannot build a business until you sell your products and services. Selling is the key skill that separates ‘Wannapreneurs’ from accomplished entrepreneurs. Eunice Maina weaves a story of fortitude, grit, desire to succeed, and persistence that sees her grow in the insurance industry to be a celebrated award-winning sales agent and entrepreneur. Grow from an average salesperson to a sales superstar through the distilled lessons in, Sell me this… Pen.

E- Book – How to Sell Without S...

KShs500.00 KShs300.00
Are You Ready to Attract Ready-to-Buy Clients, Create Passive Income, and Make More Money While Making a Difference? Good marketing attracts ready-to buy clients. Ethical persuasion is NOT manipulation. These proven methods allow you to guide, encourage, and share value with your customers even before they ever spend a single penny with you. You don’t have to wait for someone to become a customer before adding value to their life. This book shows you: - How to identify the top 1% of Clients…and fall in love with them instead of your products and services. Tap into the exact language that motivates your best clients to buy more from you. - 5 Simple Steps to improving the conversion of any ad, website, email, or any other persuasive document. If your website isn’t selling, it’s missing one of these 5 steps. - How to double or even triple the conversion of visitors into buyers by demonstrating results in advance (this is much stronger than just offering a guarantee). - The #1 mistake entrepreneurs make that sabotages their sales with ‘content marketing’ whether you’re participating on Facebook, publishing a blog, or sharing videos online. - How to create all the online content you need in just 30 minutes per month. And how that content can attract new leads, turn them into buyers, and create long-term passive income.

Creating Sales Stars: A Guide to Mana...

KShs1,590.00 KShs1,190.00
Everyone knows about the business potential represented by the huge millennial age group. But how do you manage the next generation millennial sales force required to reach this gigantic market? Meet your new sales force: They love collaboration, live and breathe technology, and happily bring assignments home. They also show up late, resist authority, text their friends in meetings, and job hop like there’s no tomorrow. You can bark orders all you want, but it won’t work with millennials. To get great sales results, you need to let go of old school approaches and learn to speak their language. Creating Sales Stars is your field guide to managing today’s emerging sales professionals. Packed with generational insights and surefire strategies, the book helps you: Create a back bench of future sales leaders Fire them up and keep them focused on sales Establish a fun, meaningful environment Train them and retain them Apply the right pressure Teach without preaching Ensure they feel valued Mine their tech savvy Millennials crave feedback, flexibility, and opportunities to grow. This frank and incisive book shows how to give them what they need—and achieve the results you want.

How Brands Grow: Part 2: Emerging Mar...

KShs5,000.00 KShs4,500.00
Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers. This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you. If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

How Brands Grow: What Marketers Dont ...

KShs7,500.00 KShs6,790.00
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.

To Sell is Human: The Surprising Trut...

KShs1,990.00 KShs1,790.00
We're all in Sales now Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles. Relying on science, analysis and his trademark clarity of thought, Daniel Pink shows that sales isn't what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on each new terrain: six new ways to pitch your idea, three ways to understand another's perspective, five frames that can make your message clearer, and much more.

The Ultimate Question 2.0 : How Net P...

KShs5,500.00 KShs4,399.00
Brief Summary In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power. In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld:
  • Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success
  • Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers
  • Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business
Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success.

Uncommon Service: How to Win by Putti...

KShs4,500.00 KShs3,699.00
Brief Summary Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance – for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship. In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function. That means weaving service tightly into every core decision your company makes. The authors reveal a transformed view of service, presenting an operating model built on tough choices organizations must make: • How do customers define “excellence” in your offering? Is it convenience? Friendliness? Flexible choices? Price? • How will you get paid for that excellence? Will you charge customers more? Get them to handle more service tasks themselves? • How will you empower your employees to deliver excellence? What will your recruiting, selection, training, and job design practices look like? What about your organizational culture? • How will you get your customers to behave? For example, what do you need to do to get them to treat your employees with respect? Do you need to make it easier for them to use new technology? Practical and engaging, Uncommon Service makes a powerful case for a new and systematic approach to service as a means of boosting productivity, profitability, and competitive advantage.

Another Fabulous Year by Joyce Wakini

KShs1,899.00 KShs1,499.00
BOOK SUMMARY: TITLE: ANOTHER FABULOUS YEAR ; AUTHOR: WAKINI JOYCE This book focuses on how to build and develop your TALENTS. It was written detailing out a journey of best practises supporting individual's personal goals. A pillar for your next level of greater self leadership. It is also best practice for those who seek to start working on some new things such as; now harnessing their talents profitably with or without unemployment. Some have a new business idea or want to heed their life calling into ministry, philanthropic work etc. The topics discussed herein are pillars towards your next level of work and career time. Last but not least, ANOTHER FABULOUS YEAR is a manual that helps individuals map a way out of any kind of personal struggle. A pillar for setting up a new level of order from where they're right now. Don't be surprised to find some activities for you to do in every chapter. Look out for them right at the start, for that's the beginning of the change. CHAPTER HIGHLIGHTS: The writer has systematically elaborated 8 pillars which you can use to start working on your next level. The following are the HIGHLIGHTS of each chapter;- √ WHY you need to draft your wish list √ Mental CLARITY and decision making √ How to plan and why you need to conduct RESEARCH about your dreams √ Ways to become a DOER and finally.. √ Make a commitment to SERVE globally with your gifts and talents. This book ANOTHER FABULOUS YEAR will foster behaviour changes necessary for next level kind of performance. It shapes the character of its' readers way before they arrive on stage. RECOMMENDATION: What's behind the title ANOTHER FABULOUS YEAR? Time! It sets readers of the book to work from a schedule. That is, tie a time target to the change you want to see. While a one year challenge is sufficient for some kind of work or is even too much, for other scopes of work more time could be needed. CONCLUSION: Best practice for our next level, leaving no one behind. BLURB (Inside): "Stepping into the present of who you have decided to be this year in order to appreciate your life even more and build a legacy." Joyce Wakini | Author | Best Practices > ANOTHER FABULOUS YEAR

Marketing Automation: Practical Steps...

KShs5,000.00 KShs4,699.00
Brief Summary In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits.
  • Designed to get you quickly up to speed, you will discover:
  • How to evolve complex, yet agile, customer communication strategies
  • Ways to focus already limited marketing resources on the right opportunities
  • Advice on viewing, tracking, and measuring results
  • How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs
Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.

Secrets of closing the sale by Zig Zi...

KShs2,500.00 KShs2,099.00
Brief Summary Doctors, housewives, ministers, parents, teachers … everyone has to "sell" their ideas and themselves to be successful. This new guide by America's #1 professional in the art of persuasion focuses on the most essential part of the sale—how to make them say "Yes, I will!" Zig Ziglar lets you in on the secrets of his own sure-fire, tested methods:
  • Over 100 successful closings for every kind of persuasion
  • Over 700 questions that will open your eyes to new possibilities you may have overlooked
  • How to paint word pictures and use your imagination to get results
  • Professional tips from America's 100 most successful salespeople
Do what millions of Americans have already done—open this book and start learning from Zig Ziglar's Secrets of Closing the Sale!

Pitch Anything by Oren Klaff

KShs3,990.00 KShs3,500.00
Brief Summary Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal. When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million--and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, "Pitch Anything "will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process. "Pitch Anything" introduces the exclusive STRONG method of pitching, which can be put to use immediately:
  • Setting the Frame
  • Telling the Story
  • Revealing the Intrigue
  • Offering the Prize
  • Nailing the Hookpoint
  • Getting a Decision
One truly great pitch can improve your career, make you a lot of money--and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours. Apply the tactics and strategies outlined in "Pitch Anything" to engage and persuade your audience--and you'll have more funding and support than you ever thought possible.