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Brief Summary
A Standard Swahili – English Dictionary: This dictionary is founded on Madan’s original Swahili Dictionaries. It contains short explanations of Swahili words, phrases and idioms occurring in modern English. Many definitions and examples contained in this work are similar with those in Madan’s dictionaries but others have been added or revised.
The Swahili language or Kiswahili is a Bantu language and the mother tongue of the Swahili people. It is spoken by various communities inhabiting the African Great Lakes region and other parts of Southeast Africa, including Tanzania, Kenya, Uganda, Rwanda, Burundi, Mozambique and the Democratic Republic of Congo. The closely related Comorian language, sometimes (and incorrectly) considered a Swahili dialect, is spoken in the Comoros Islands.
Although only around five million people speak Swahili as their mother tongue, it is used as a lingua franca in much of Southeast Africa. The total number of Swahili speakers exceeds 140 million. Swahili serves as a national or official language of four nations: Tanzania, Kenya, Uganda and the Democratic Republic of the Congo. It is also one of the official languages of the African Union. Some Swahili vocabulary is derived from Arabic through contact with Arabic-speaking Muslim inhabitants of the Swahili Coast. It has also incorporated German, Portuguese, English, Hindi and French words into its vocabulary through contact with empire builders, traders and slavers during the past five centuries.
ISBN:9780195720075
Author:Frederick Johnson
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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