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Brief Summary To millions of people world-wide, Edward de Bono's name has become synonymous with creativity and new thinking. He is the undisputed world leader in what may be the most important field of all in the future: constructive and creative thinking. Now, in New Thinking for the New Millennium, de Bono asks: Who will succeed in the new millennium? Those who rely on our traditional, centuries-old way of thinking -- "what is" -- or those who combine it with new thinking skills -- the "what can be" approach that is so critical to future achievement? The last millennium has not been a great success. We have advanced in science and technology, but not much in human behavior. Is it possible that this has been due to poor thinking? Edward de Bono maintains that the thinking of the last millennium has been concerned with WHAT IS. This is the thinking of analysis, criticism and argument. What we have not sufficiently developed is the thinking concerned with WHAT CAN BE. This is thinking that is creative and constructive, and which seeks to solve conflicts and problems by designing a way forward. The emphasis of his proposed new thinking is on design and not judgment. ISBN:9781893224056 Author:Edward de Bono