QUICK DELIVERY
Swift dispatch
ONLINE PAYMENT
Multiple options
EXPERT SUPPORT
Help when you need it
WIDE VARIETY
Thousands of books
GLOBAL SHIPPING
Worldwide delivery
0794 233 261
KShs1,699.00 KShs1,615.00
In stock
Brief Summary
Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs’s Iconic Brand
In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the ‘DRI’ (Apple’s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year’s top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs).
Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.
ISBN:9781848547445
Author:Adam Lashinsky
Swift dispatch
Multiple options
Help when you need it
Thousands of books
Worldwide delivery
No account yet?
Create an Account
Reviews
Clear filtersThere are no reviews yet.