In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is about you—your choices, your future, and your potential to make a huge difference in whatever field you choose.
There used to be two teams in every workplace: management and labor. Now there’s a third team: the linchpins. These people figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
Linchpins are the essential building blocks of great organizations. They may not be famous but they’re indispensable. And in today’s world, they get the best jobs and the most freedom.
As Godin writes, “Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It’s time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.
Chief, the NuriaStore bookseller –
In the world today, playing average is playing to fail. If you don’t work hard to improve your skills, technology, outsourcing, automation, and the new marketing will push you out of business. The world now seeks reliable indispensable human beings. The world needs original thinkers and provocateurs. It needs marketers who can lead, salespeople able to risk making a human connection, and people who are passionate about change.
Jobs where someone tells you precisely what to do no longer exist. There are machines that can do that. As a matter of fact, machines are fast replacing workers in factories. So, you have to live your life without a map or set of rules. Living life without rules requires a different attitude — it requires you to be a linchpin.