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The dark is rising . . . Detective Inspector James Quill is about to complete the drugs bust of his career. Then his prize suspect Rob Toshack is murdered in custody. Furious, Quill pursues the investigation, co-opting intelligence analyst Lisa Ross and undercover cops Costain and Sefton. But nothing about Toshack’s murder is normal.
Toshack had struck a bargain with a vindictive entity, whose occult powers kept Toshack one step ahead of the law – until his luck ran out. Now, the team must find a ‘suspect’ who can bend space and time and alter memory itself. And they will kill again. As the group starts to see London’s sinister magic for themselves, they have two choices: panic or use their new abilities. Then they must hunt a terrifying supernatural force the only way they know how: using police methods, equipment and tactics. But they must all learn the rules of this new game – and quickly. More than their lives will depend on it.
ISBN:2147483647
Author:Paul Cornell
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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