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Make It Rain by Areva Martin and Donna Beech
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Brief summary
Make It Rain! How to Use the Media to Revolutionize Your Business & Brand
What if you could get in front of millions of prospects with the avid endorsement of famous influencers–without spending a dime?
It’s happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads.
For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and non-profit organization, while securing her place as one of America’s most sought after thought leaders.
In Make It Rain! Areva breaks the silence to reveal what insiders know about the power of media appearances to revolutionize a business and brand and get your core message out to the people who need it most. You’ll learn how to:
• Match your brand to the right audience and media venues
• Craft pitches producers can’t resist
• Jump on breaking news shows
• Pivot and speak in soundbites like the pros
• Amplify every interview with social media
• Turn appearances into platform and become a rainmaker
Never before have there been more ways to build a presence that matters. Whether you are the executive of a corporation, the author of an upcoming book, the owner of a rapidly growing small business, or the public face of a local nonprofit or association, if you have a business to build or people you want to help, nothing beats using the media to create the visibility, influence, and power you need. Are you ready to Make It Rain!?
ISBN:9781478989875
Author:Areva Martin and Donna Beech
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Predator
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Congo is locked up on Death Row in the most secure prison in the free world, counting down the days until his execution. He’s got two weeks. He wants out. He’s escaped before and knows he can again, and with whizz kid D’Shonn Brown enlisted, he might just have a chance.
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What is promised as a cakewalk turns out to be much more, a mission that will test Cross to his emotional and physical limits. But a life spent in the SAS and private security has left Cross hard-wired for pain and as he is thrown into the bull pit once more, he will not stop until he has snared his prey.
Hector Cross is Predator.
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Thats Not How We Do It Here
Brief Summary
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This short, full-color fable tackles the most fundamental questions in business: why do organizations rise and fall, and how can they rise again in the face of adversity? It distills decades of research by bestselling Harvard Business School professor and leadership consultant John Kotter.
Once upon a time there was a clan of meerkats living in the Kalahari, a warm and dry stretch of land in the southern part of the African continent. After years of easy growth for their clan, a drought sharply reduces their resources and enables dangerous new predators. The harmony of the clan is damaged as the meerkats quarrel about possible solutions, and even whether a solution is required at all.
One young, bright, and adventurous worker, Nadia, sets out to find other clans, to see if other meerkats have fresh ideas that could help her struggling clan. She discovers a much smaller group that does things very differently, with much more flexibility and team spirit. But not everything in the new group is as perfect as it seems at first. And they are just as likely to fall victim to some of the most dangerous words in any organization: "That's not how we do it here."
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The Big Book of Customer Service Training Games
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Brief summary
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"
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