QUICK DELIVERY
Swift dispatch
-5%
How Apple Inc Changed the World
KShs2,899.00 KShs2,755.00
Science Business The Promise the Reality and the Future of Biotech
KShs1,899.00 KShs1,805.00
Marketing That Matters Ten Practices to Profit Your Business and Change
KShs1,599.00 KShs1,520.00
In stock
Brief Summary
Whether you’re an entrepreneur building a new enterprise, the leader of an established socially responsible business, or a marketing professional at a Fortune 500 company who wants to make a difference, this “in-the-trenches” guide provides action steps for creating marketing programs that benefit your company and the world.
Using real-life examples from Patagonia, General Mills, Clif Bar, and many other companies, Marketing That Matters shows how to define your company’s mission, goals, and potential audience in ways that are flexible, creative, and true to your organization’s core values.
They offer ten practices to engage customers using innovative marketing techniques–from discovering how customers make decisions to building committed communities of customers, employees, and strategic partners who will spread the word about your company–and potentially change the world. Marketing that Matters is the definitive handbook to help you incorporate social responsibility as a core element in your company’s marketing strategy.
ISBN:9781576753835
Author:Chip Conley and Eric Friedenwald Fishman
Shipping
Reviews (0)
Vendor Info
Vendor Information
- Store Name: Nuria Kenya
- Vendor: nuria
- No ratings found yet!
More Products
Phoenix Hatua za Kiswahili Rasmi Grade 5
Why Do So Many Incompetent Men Become Leaders: (And How to Fix It) by Tomas Chamorro Premuzic
Look around your office. Turn on the TV. Incompetent leadership is everywhere, and there's no denying that most of these leaders are men.
In this timely and provocative book, Tomas Chamorro-Premuzic asks two powerful questions: Why is it so easy for incompetent men to become leaders? And why is it so hard for competent people--especially competent women--to advance?
Marshaling decades of rigorous research, Chamorro-Premuzic points out that although men make up a majority of leaders, they underperform when compared with female leaders. In fact, most organizations equate leadership potential with a handful of destructive personality traits, like overconfidence and narcissism. In other words, these traits may help someone get selected for a leadership role, but they backfire once the person has the job.
When competent women--and men who don't fit the stereotype--are unfairly overlooked, we all suffer the consequences. The result is a deeply flawed system that rewards arrogance rather than humility, and loudness rather than wisdom.
There is a better way. With clarity and verve, Chamorro-Premuzic shows us what it really takes to lead and how new systems and processes can help us put the right people in charge.
KLB Skillgrow Language Activities(English) L/B PP1(Approved)
KLB Skillgrow Language Activities for Pre-Primary 2 is a learning area aimed of developing knowledge, skills and attitudes in language of the learners level The title employs a hands-on learner-centred approach, which enables learners to develop the required skills and competencies through self-discovery. Resources used in presenting concepts are derived from the learner's immediate environment. This is to help the learner relate the learning points to real-life situations. The title has a variety of illustrations mode in full colour. Several activities are also included making the learner fully involved in the learning process. The text and instructions to the learner are presented in a simple language appropriate to the target audience.
King of Wrath by Ana Huang
Ruthless. Meticulous. Arrogant.
Dante Russo thrives on control, both personally and professionally.
The billionaire CEO never planned to marry—
until the threat of blackmail forces him into an engagement with a woman he barely knows.
Vivian Lau, jewelry heiress and daughter of his newest enemy.
It doesn’t matter how beautiful or charming she is. He'll do everything in his power to destroy the evidence and their betrothal.
There’s only one problem: now that he has her...he can't bring himself to let her go.
***
Elegant. Ambitious. Well-mannered.
Vivian Lau is the perfect daughter and her family’s ticket into the highest echelons of high society.
Marrying a blue-blooded Russo means opening doors that would otherwise remain closed to her new-money family.
While the rude, elusive Dante isn't her idea of a dream partner, she agrees to their arranged marriage out of duty.
Craving his touch was never part of the plan.
Neither was the worst thing she could possibly do: fall in love with her future husband.
King of Wrath is a steamy billionaire/arranged marriage romance. It contains explicit sexual content, profanity, and mild violence. Recommended for mature readers only.
Questions and Answers-Oceans
Questions and Answers Oceans is the perfect book for kids aged 5–8 to discover everything about oceans and sea creatures.
• Fun, standalone facts stick in children's minds, developing recall skills.• Simple activities to do with your child helps them put ideas into practice.• Concise text explains basic ideas clearly.
ISBN:2147483647
Author:Miles & Kelly
Cambridge Grammar and Writing Skills Learner’s Book 4
Related products
DIARY OF A WIMPY KID CABIN FEVER
The authorities are closing in, but when a surprise blizzard hits, the Heffley family is trapped indoors. Greg knows that when the snow melts he's going to have to face the music, but could any punishment be worse than being stuck inside with your family for the holidays?
ISBN:141343006
Author:KINNEY JEFF
Screw It, Let’s Do It Expanded
Throughout my life I have achieved many remarkable things. In Screw It, Let's Do It, I will share with you my ideas and the secrets of my success, but not simply because I hope they'll help you achieve your individual goals.
Today we are increasingly aware of the effects of our actions on the environment, and I strongly believe that we each have a responsibility, as individuals and organisations, to do no harm. I will draw on Gaia Capitalism to explain why we need to take stock of how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to business.
In Screw It, Let's Do It I'll be looking forwards to the future. A lot has changed since I founded Virgin in 1968, and I'll explain how I intend to take my business and my ideas to the next level and the new and exciting areas - such as launching Virgin Fuels - into which Virgin is currently moving. But I have also brought together all the important lessons, good advice and inspirational adages that have helped me along the road to success.
Ironically, I have never been one to do things by the book, but I have been inspired and influenced by many remarkable people. I hope that you too might find a little inspiration between these pages."
ISBN:753511497
Author:Richard Branson
Essential Swahili Dictionary : Swahili
With more than 14,000 definitions, including everyday idioms and expressions, this dictionary helps you understand what the people of East Africa are really saying Don t be intimidated by Swahili! "Essential Swahili Dictionary" contains the most frequently used Swahili words and reflects contemporary usage of the language. Inside you ll find the words you need for work, school, and your lifestyle; the vocabulary comes from a wide variety of contexts--including the media and information technology. Features: One, five and ten-minute introductions to key principles to get you started Author insights for lots of instant help with common problems and quick tips for success, based on the author s many years of experience Useful vocabulary, easy to find and learn, to build a solid foundation for speaking Extra online articles at teachyourself.com to give you a richer understanding of the culture and history of the East Africa region
ISBN:1444104080
Author:PERROTT.D.V
Virgin Way
Now Branson gives an inside look at his strikingly different swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world have always dubbed (with a wink) the "Virgin Way.”
This unique perspective comes from a man who dropped out of school at sixteen, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box—an expression he despises—but Branson asserts that "you’ll never have to think outside the box if you refuse to let anyone build one around you.”
This is a unique book on leadership from someone who readily admits he has never read a book on leadership in his life. So expect the unexpected.""
ISBN:1591847564
Author:Richard Branson
DIARY OF A WIMPY KID DOG DAYS
t's summer vacation, the weather's great, and all the kids are having fun outside. So where's Greg Heffley? Inside his house, playing video games with the shades drawn.
Greg, a self-confessed "indoor person," is living out his ultimate summer fantasy: no responsibilities and no rules. But Greg's mom has a different vision for an ideal summer . . . one packed with outdoor activities and "family togetherness."
Whose vision will win out? Or will a new addition to the Heffley family change everything?
ISBN:141331973
Author:KINNEY JEFF
Full Force and Effect
A North Korean ICBM crashes into the Sea of Japan. A veteran CIA officer is murdered in Ho Chi Minh City, and a package of forged documents goes missing. The pieces are there, but assembling the puzzle will cost Jack Ryan, Jr. and his fellow Campus agents precious time. Time they don’t have.
The challenge facing President Jack Ryan is an old one with a terrifying new twist. The international stalemate with North Korea continues into its seventh decade. A young, untested dictator is determined to prove his strength by breaking the deadlock. Like his father before him, he hangs his plans on the country’s nuclear ambitions. Until now, that program was impeded by a lack of resources. However, there has been a dramatic change in the nation’s economic fortune. A rich deposit of valuable minerals have been found in the Hermit Kingdom. Coupled with their nuclear capabilities, the money from this find will make North Korea a dangerous force on the world stage.
There’s just one more step needed to complete this perfect plan…the elimination of the president of the United States.
ISBN:2147483647
Author:Mark Greaney
Five People You Meet In Heaven by Albom Mitch
Eddie is a wounded war veteran, an old man who has lived, in his mind, an uninspired life. His job is fixing rides at a seaside amusement park. On his 83rd birthday, a tragic accident kills him as he tries to save a little girl from a falling cart. He awakes in the afterlife, where he learns that heaven is not a destination, but an answer.
In heaven, five people explain your life to you. Some you knew, others may have been strangers. One by one, from childhood to soldier to old age, Eddie's five people revisit their connections to him on earth, illuminating the mysteries of his "meaningless" life, and revealing the haunting secret behind the eternal question: "Why was I here?"
What to Expect the First Year by Heidi Murkoff
Announcing the completely revised third edition of What to Expect the First Year. With over 10.5 million copies in print, First Year is the world’s best-selling, best-loved guide to the instructions that babies don’t come with, but should. And now, it’s better than ever. Every parent’s must-have/go-to is completely updated.
Keeping the trademark month-by-month format that allows parents to take the potentially overwhelming first year one step at a time, First Year is easier-to-read, faster-to-flip-through, and new-family-friendlier than ever?packed with even more practical tips, realistic advice, and relatable, accessible information than before. Illustrations are new, too.
Among the changes: Baby care fundamentals?crib and sleep safety, feeding, vitamin supplements?are revised to reflect the most recent guidelines. Breastfeeding gets more coverage, too, from getting started to keeping it going. Hot-button topics and trends are tackled: attachment parenting, sleep training, early potty learning (elimination communication), baby-led weaning, and green parenting (from cloth diapers to non-toxic furniture). An all-new chapter on buying for baby helps parents navigate through today’s dizzying gamut of baby products, nursery items, and gear.
Also new: tips on preparing homemade baby food, the latest recommendations on starting solids, research on the impact of screen time (TVs, tablets, apps, computers), and “For Parents” boxes that focus on mom’s and dad’s needs. Throughout, topics are organized more intuitively than ever, for the best user experience possible."
The Boy in the Striped Pyjamas by John Boyne
Berlin 1942
When Bruno returns home from school one day, he discovers that his belongings are being packed in crates. His father has received a promotion and the family must move from their home to a new house far far away, where there is no one to play with and nothing to do.
A tall fence running alongside stretches as far as the eye can see and cuts him off from the strange people he can see in the distance.
But Bruno longs to be an explorer and decides that there must be more to this desolate new place than meets the eye. While exploring his new environment, he meets another boy whose life and circumstances are very different to his own, and their meeting results in a friendship that has devastating consequences.
The Big Book of Customer Service Training Games
Help your employees to excel in dealing with the public with this stimulating, fun-filled collection of customer service training games. Designed not only to teach important skills but also to spark enthusiasm and a high level of involvement in the participants, these games utilize entertaining and instructive techniques such as role-playing, charades, brainstorming, and debate.
As a result of these exercises, employees will learn how to create a rapport with the customer, how to focus on the unique needs of individual customers, how to maintain a positive attitude, and more."
ISBN:2147483647
Author:Peggy Carlaw, Vasudha Deming, Vasudha Kathleen Deming
Hot Flat and Crowded by Thomas Friedman
Brief Summary
Hot, Flat, and Crowded: Why We Need a Green Revolution – and How It Can Renew America
In this brilliant, essential book, Pulitzer Prize-winning author Thomas L. Friedman speaks to America's urgent need for national renewal and explains how a green revolution can bring about both a sustainable environment and a sustainable America.
Friedman explains how global warming, rapidly growing populations, and the expansion of the world’s middle class through globalization have produced a dangerously unstable planet--one that is "hot, flat, and crowded." In this Release 2.0 edition, he also shows how the very habits that led us to ravage the natural world led to the meltdown of the financial markets and the Great Recession.
The challenge of a sustainable way of life presents the United States with an opportunity not only to rebuild its economy, but to lead the world in radically innovating toward cleaner energy. And it could inspire Americans to something we haven't seen in a long time--nation-building in America--by summoning the intelligence, creativity, and concern for the common good that are our greatest national resources.
Hot, Flat, and Crowded is classic Thomas L. Friedman: fearless, incisive, forward-looking, and rich in surprising common sense about the challenge--and the promise--of the future.
ISBN:9780374166854
Author:Thomas Friedman
Trusted Advice Your New Baby
Brief summary
Caring for your newborn during the first six months
From parenting Guru Dr Miriam Stoppard comes the Trusted Advice series; providing warm and reassuring advice and guidance for every step of the way. With a fresh, contemporary feel and affordable price, these books are perfect for reading cover to cover or to dip in and out of for quick reference.
Clear, concise directions show you how to feed, bathe, hold and deal with your baby in a reassuring way. Featuring step-by-step illustrations and photo demonstrations, this book presents essential information as clearly as possible.
As well as dealing with key issues such as sleeping, going out and comforting your baby, the book includes information on how girls and boys develop differently and how to adapt care for their individual needs.
"
ISBN:9781405356527
Author:Miriam Stoppard
DIARY OF A WIMPY KID
It's a new school year, and Greg Heffley finds himself thrust into middle school, where undersized weaklings share the hallways with kids who are taller, meaner, and already shaving. The hazards of growing up before you're ready are uniquely revealed through words and drawings as Greg records them in his diary.
In book one of this debut series, Greg is happy to have Rowley, his sidekick, along for the ride. But when Rowley's star starts to rise, Greg tries to use his best friend's newfound popularity to his own advantage, kicking off a chain of events that will test their friendship in hilarious fashion.
ISBN:141324906
Author:KINNEY JEFF
How To Write
Are you sometimes unsure of how to write a business letter or a social note? Do you come up blank when you have to compose a press release, a complaint, a request for a credit check, or a wedding invitation?
Now there’s help. Every form of written correspondence has its own protocol, and this authoritative yet easy-to-use reference book presents the best advice on writing all of them.
How to Write It includes models and advice for virtually any situation, ranging from direct-mail pieces to party invitations, resumes to collection letters, proposals to notes of congratulation, product orders to thank-you notes. Your complete guide to everything you need to write, this indispensable volume also includes:
A time-saving compendium of over 250 samples that can be used as templates to suit any situation.
Grammar and punctuation guides
An appendix on bias-free language for the new millennium
How to adapt traditional forms of communication
to e-mail and the Internet without losing any clarity of expression.
Forms of address for everyone from your next-door neighbor to royalty.
How to Write It deals with every type of letter and document, from the ones we enjoy writing to the ones we dread. Indexed for immediate answers, this quick-reference guide is an invaluable tool for every home, business, or classroom writer.
ISBN:1607740322
Author:LAMB SANDRA E.
Allegiant
What if your whole world was a lie?
What if a single revelation—like a single choice—changed everything?
What if love and loyalty made you do things you never expected?
The explosive conclusion to Veronica Roth's #1 New York Times bestselling Divergent trilogy reveals the secrets of the dystopian world that has captivated millions of readers in Divergent and Insurgent."
ISBN:7444113
Author:ROTH VERONICA
Reviews
Clear filtersThere are no reviews yet.