Strategic Product Creation Deliver Customer Satisfaction


Strategic Product Creation Deliver Customer Satisfaction

GBP £23.33 GBP £22.37

Brief Summary
Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company
Create and market the right product-fast
Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.
• Provides not only practical experience, but a solid conceptual framework for developing your own product creation model
• Highlights seven principles of effective product creation
• Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBM
• Includes key questions and milestone decision issues from each stage of the product creation process
• Covers both short- and long-term strategies, coupled with suggestions for advanced technology
• Explains how to combine customer knowledge with external market needs to stimulate new product and service ideas
• Reveals ways to utilize your suppliers as a talent pool for process improvement and product innovation
• Addresses sensitive issues of branding and intellectual property rights


Author:Ronald L. Kerber and Timothy M. Laseter

Availability: In stock


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Vendor Information

  • Store Name: Nuria Kenya
  • Vendor: nuria
  • Address: The One Building Ground Floor
    Moi Avenue
    Nairobi County
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