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The Balanced Scorecard Translating Strategy into Action by Robert S Kaplan and David P Norton
KShs6,900.00 KShs6,690.00
An Illustrated Guide Medicinal plants of East Africa by Najma Dharani and Abiy Yenesew
KShs5,000.00 KShs4,890.00
Tourism Development in Kenya Critical Issues Challenges and Alternatives in the New Millennium
KShs1,299.00 KShs1,235.00
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Brief Summary
Tourism, which was once Kenya’s top foreign exchange earner, has suffered a big slum in the past decade. Various reasons can be given for this. The post-election violence witnessed in 2007, lack of investment in the sector, poaching and, more recently, security challenges posed by the unending terrorist attacks in the country, are all sending the development of the sector in the wrong direction.
It was time someone took a critical look at the industry. The book Tourism Development of Kenya: Critical Issues, Challenges & Alternatives in the New Millennium comes at a time when everyone is looking for solutions for the ailing sector.
Authored by Prof John Akama and published by East Africa Educational Publishers, the book covers various perspectives on tourism development in Kenya. It is a synthesis and critical analysis of economic, social, political, cultural and environmental issues that affect the development of tourism in Kenya and other African countries.
ISBN:Tourism Development in Kenya001
Author:John Akama
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