Why We Buy The Science of Shopping by Paco Underhill

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Why We Buy The Science of Shopping by Paco Underhill

KShs1,799.00 KShs1,710.00

Brief Summary
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as “a Sherlock Holmes for retailers,” author and research company CEO Paco Underhill answers with a definitive “yes” in this witty, eye-opening report on our ever-evolving consumer culture.
Why We Buy is based on hard data gleaned from thousands of hours of field research–in shopping malls, department stores, and supermarkets across America.
With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

ISBN:9780684849140

Author:Paco Underhill

Availability: In stock

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  • Address: The One Building Ground Floor
    Moi Avenue
    Nairobi
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