Showing 19501–19520 of 20636 results

Juicing the Orange

KShs2,195.00 KShs2,086.00
Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. Pat Fallon and Fred Senn argue that leaders have more creativity within their organizations than they realize—but they inadvertently stifle it or channel it in ineffective ways.Juicing the Orange outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that creativity into campaigns that deliver measurable results. Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution. Behind-the-scenes stories of successful and failed campaigns for companies in diverse industries reveal the core secrets of training for creativity: develop a proprietary brand emotion, offer big ideas without a big budget, and get customers to seek out your message. Illustrating the link between creativity and profits,Juicing the Orange helps industry players measure their success at the cash register. ISBN:2147483647 Author:Pat Fallon, Fred Senn

Sweaty Palms

KShs1,895.00 KShs1,801.00
A newly updated edition of the comprehen-sive guide to job interviews that has over a half million copies in print, SWEATY PALMS teaches readers everything they need to know in order to land the job of their dreams. Whether a first-time job seeker searching for that elusive entry-level position or a seasoned employee fac-ing tougher and tougher competition in a difficult economy, SWEATY PALMS takes readers through each step of the interviewing process, from preparation to dress to negotiating an offer. Including hundreds of interview questions and sample answers, SWEATY PALMS prepares job seekers for even the wiliest inter-viewer. H. Anthony Medley, who has interviewed countless job seekers over the years, offers readers an honest view from ¿the other side of the desk.¿ He draws on a wide variety of sources, from celebrities dis-cussing how they got their jobs, to employers revealing what they look for in an ideal candidate. This new edi-tion of SWEATY PALMS, which has been a vital tool in the job-interview market for decades, reflects cut-ting-edge changes to interviewing, including the pros and cons of e-mail resumes, thank-you notes, proper dress in the corporate-casual age, and the unique chal-lenges of landing a job in the 21st century. ISBN:2147483647 Author:H. Anthony Medley

Billion Dollar Game by Peter Bazalgette

KShs1,599.00 KShs1,520.00
Brief Summary Billion Dollar Game: How Three Men Risked It All and Changed the Face of Television In the mid-1990s, three men had three unique and revolutionary ideas for television shows entitledCash Mountain, Survive, and Project X. Time and time again, they were each rejected by major the networks as theor projects were declared unfit for production. Rather than give up on their dreams, Paul Smith, Charlie Parsons, and John de Mol instead pushed ahead and went on to produce shows which quickly became the biggest and most successful programs on Earth: Who Wants To Be A Millionaire?, Survivor, and Big Brother. This is the compelling story of how three men defied overwhelming odds to take the television industry by storm, make personal fortunes, and transform the map of popular culture. ISBN:2147483647 Author:Peter Bazalgette

The Only Sustainable Edge

KShs1,895.00 KShs1,801.00
In an attempt to shave costs and reduce operating expenses, many firms have used outsourcing and offshoring. But as opportunities for innovation and growth migrate to the peripheries of companies, industries, and the global economy, efficiency will no longer be enough to sustain competitive advantage. In this book, authors argue that the only sustainable advantage in the future will come from an institutional capacity to work closely with other highly specialized firms to get better faster. Enabled by the emergence of global process networks, firms will undergo a three-stage transformation - deepening specialization within firms, mobilizing best-in-class capabilities across enterprises and, ultimately, accelerating learning across broad networks of enterprises. Hagel and Seely Brown discuss the strategic levers that will accelerate this migration, and they outline a new approach to strategy development that will help companies capture this shifting source of strategic advantage. Calling for a forceful reinvention of business strategy and the very nature of the firm itself, this bold and forward-looking book reveals what every company must do today to become tomorrow's market leader. ISBN:2147483647 Author: John Hagel III & John Seely Brown

Rising Powers Shrinking Planet

KShs2,199.00 KShs2,090.00
Brief Summary From the author of the now-classic Resource Wars, an indispensable account of how the world's diminishing sources of energy are radically changing the international balance of power Recently, an unprecedented Chinese attempt to acquire the major American energy firm Unocal was blocked by Congress amidst hysterical warnings of a Communist threat. But the political grandstanding missed a larger point: the takeover bid was a harbinger of a new structure of world power, based not on market forces or on arms and armies but on the possession of vital natural resources. Surveying the energy-driven dynamic that is reconfiguring the international landscape, Michael Klare, the preeminent expert on resource geopolitics, forecasts a future of surprising new alliances and explosive danger. World leaders are now facing the stark recognition that all materials vital for the functioning of modern industrial societies (not just oil and natural gas but uranium, coal, copper, and others) are finite and being depleted at an ever-accelerating rate. As a result, governments rather than corporations are increasingly spearheading the pursuit of resources. In a radically altered world-- where Russia is transformed from battered Cold War loser to arrogant broker of Eurasian energy, and the United States is forced to compete with the emerging "Chindia" juggernaut--the only route to survival on a shrinking planet, Klare shows, lies through international cooperation. ISBN:9780805080643 Author:Michael T. Klare

Simply Better

KShs2,295.00 KShs2,181.00
In this "radically conservative” book, the authors advocate a "back-to-basics” approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else. ISBN:2147483647 Author:Patrick Barwise & Sean Meehan

From Global to Metanational

KShs2,395.00 KShs2,276.00
Becoming a global company once meant penetrating markets around the world. But the demands of the knowledge economy are turning this strategy on its head. Today, the challenge is to innovate by learning from the world . This book provides a blueprint for companies ready to embrace this new globalization challenge. In From Global to Metanational, international business and strategy experts Yves Doz, Jose Santos, and Peter Williamson introduce a radically different kind of company—the metanational—defined by three core capabilities: being the first to identify and capture new knowledge emerging all over the world; mobilizing this globally scattered knowledge to out-innovate competitors; and, turning this innovation into value by producing, marketing, and delivering efficiently on a global scale. The authors explain why traditional global strategies are no longer sufficient to differentiate leading competitors, what the knowledge economy means for managers, and why opportunities to leverage globally dispersed knowledge are growing. Most important, they outline exactly how managers can build a metanational advantage for their own organizations by: prospecting for and accessing untapped pockets of technology and emerging consumer trends from around the world; leveraging knowledge imprisoned in a multinational's local subsidiaries; and, mobilizing this fragmented knowledge to generate innovations, profits, and shareholder value. Drawing from the experiences of pioneering metanationals including STMicroelectronics, ARM, Acer, Nokia, Shiseido, and PolyGram, the book shows how today's multinationals can use their existing global networks to gain an important head start in the global game—and how newcomers can leapfrog traditional competitors by rapidly building a new-style metanational corporation. Must-reading for every leader—from the CEO of a new global venture, to the executive of a currently successful multinational, to the founder of an e-business startup getting ready to 'go global'—this pathbreaking book shows how to reshape strategies to compete and win in the global knowledge economy. ISBN:2147483647 Author:Yves L. Doz, Jose Santos & Peter Williamson

Hug Your People

KShs1,695.00 KShs1,611.00
In Hug Your Customers, Jack Mitchell showed business readers how to keep their customers happy--and their profits booming. In Hug Your People, he elaborates on his big secret: hiring, motivating, and keeping your biggest asset--great employees! ISBN:2147483647 Author:Jack Mitchell

Wicked Games

KShs595.00 KShs566.00
Feuding families, star-crossed lovers... let the fireworks begin!Debonair and dynamic, millionaire Judd Harrington is back at Brockett Hall. With his socialite wife and family in tow, he’s returned from LA a glittering success. But as he stares across the valley at Lochlin Maguire’s beautiful country house, all he can think of is revenge. Meanwhile Judd’s arch-rival has troubles of his own. Lochlin’s record label is losing major talent to an unknown competitor, his wife Tavvy is distracted and he can’t seem to see eye to eye with his son Shay. And, unbeknownst to Lochlin, his talented singer daughter Iris has fallen for irresistible racing driver Ace Harrington out in LA. Ace is under orders from Judd to break Iris’s heart. What he hadn’t bargained for was losing his own in the process. Can he go against his father's wishes? Or will Judd’s wicked games ruin love’s young dream? ISBN:2147483647 Author:Sasha Wagstaff

A Sudden Change of Heart

KShs695.00 KShs661.00
From master storyteller Barbara Taylor Bradford comes a magnificent new novel, a powerful, moving story of two women, two families, and an extraordinary friendship challenged by tragedy and a devastating secret from the past....Some secrets are too terrible to share--even with your best friend....Nothing hurts like the truth. A truth that has haunted Claire Benson all her life. A truth that Claire has revealed to no one, not even to her best friend, International art dealer Laura Valiant. But the friendship that has sheltered both women throughout childhood, marriage and divorce is about to meet its greatest test. Suddenly old nightmares surface as Claire turns to her dearest friend for help. And as Laura's career leads her into the past, in an investigation of artwork stolen by the Nazis, she uncovers disturbing links to the present, to Claire, and a profoundly personal reason to follow a twisted trail to its surprising end.... ISBN:2147483647 Author:Barbara Taylor Bradford

To Be the Best

KShs695.00 KShs661.00
Enthralling sequel to Barbara Taylor Bradford's universally loved novels, A Woman of Substance and Hold The Dream. Set in Yorkshire, Hong Kong and America, this remarkable contemporary novel continues the story of an unorthodox and endlessly fascinating family. As the spirit of Emma Harte lives on in her granddaughter, Paula O'Neill, an engrossing drama is played out in the glamorous arena of the wealthy and privileged, underscored by a cut-throat world of jealousy and treachery. Paula must act with daring and courage to preserve her formidable grandmother's glittering empire from unscrupulous enemies -- so that Emma's precious dream lives on for the next generation! ISBN:2147483647 Author:Barbara Taylor Bradford

Act of Will

KShs895.00 KShs851.00
IN THE NAME OF LOVE.Orphaned after the death of her mother, well-bred Audra Kenton rose from selfless nurse to servant of an affluent suffragette, to a fiercely independent bride whose passionate marriage was overtaken by an unforeseeable tragedy. Now Audra has but one dream--to bestow upon her brilliantly artistic daughter, every opportunity that she was denied…AT THE HEART OF AMBITION.Given the world, the stubborn Christina has forsaken the wishes of her noble mother to forge the career of her choice--that of a glittering Manhattan fashion empire she hopes to bequeath to her own daughter. But in young and beautiful Kyle stirs a spirit that is inherently headstrong, equally independent, and just as ironically resistant to the sacrifices made in the name of love.FOR THE SAKE OF A DREAM.From the picturesque Yorkshire Dales to the haute coutureluxuries of Paris and London to the bittersweet respite of home and family, three women face stunning betrayals and astonishing reversals of fate as each brings her own intimate struggle to their need of personal success and to a triumphant and heartening understanding of devotion, duty, and destiny. ISBN:2147483647 Author:Barbara Taylor Bradford

Angel

KShs795.00 KShs756.00
Barbara Taylor Bradford, the internationally beloved bestselling author of A Woman of Substance, The Women in His Life, Remember, and other novels, now captivates us once again with Angel. A contemporary, compassionate drama, Angel probes the lives of four unforgettable characters. All were orphans when they met in their teens in the late seventies, and they vowed to be a family, bound to one another by a loyalty fiercer than friendship. Having entered adulthood with nothing, each of them has earned prominence, three in the dazzling world of international show business. But as the story unfolds, all of them find that they have broken their promises to one another, each in his or her own way. As they reunite at a film party in London, it is Rosalind Madigan who holds them together. An Academy Award-winning costume designer, Rosie, blessed with an innate goodness, is the Angel of the title. Despite her glittering success in European and American theater and film, Rosie is troubled by personal commitments that leave her feeling estranged from herself and from the friends who love her: . Gavin Ambrose, a Hollywood megastar, a brilliant actor and producer extraordinaire, whose personal life is not as successful as it appears to be on the surface. Nell Jeffrey, head of an international public relations firm and Rosie's best friend, a glamorous woman with a secret love affair. Kevin Madigan, Rosie's brother, an undercover cop in the NYPD Crime Intelligence Division who specializes in fighting organized crime, an assignment that threatens his life. Into their midst come a dashing French aristocrat, Guy de Montfleurie, and Johnny Fortune, the world's most successful popular singer, and these twomen disrupt - and irrevocably transform -" the family." Moving from the streets of New York and the studios of Hollywood to the boulevards of Paris and a chateau in the Loire Valley, Angel takes us on an unforgettable journey of lost innocence. Told with the power that only Barb ISBN:2147483647 Author:Barbara Taylor Bradford

The Black Echo

KShs695.00 KShs661.00
For maverick LAPD homicide detective Harry Bosch, the body in the drainpipe at Mulholland Dam is more than another anonymous statistic. This one is personal...because the murdered man was a fellow Vietnam "tunnel rat" who had fought side by side with him in a hellish underground war. Now Bosch is about to relive the horror of Nam. From a dangerous maze of blind alleys to a daring criminal heist beneath the city, his survival instincts will once again be tested to their limit. Pitted against enemies inside his own department and forced to make the agonizing choice between justice and vengeance, Bosch goes on the hunt for a killer whose true face will shock him. ISBN:2147483647 Author:Michael Connelly

Trunk Music

KShs695.00 KShs661.00
When B-grade L.A. movie producer Tony Aliso is found stuffed into the trunk of his Rolls Royce, all signs point to "trunk music" --a mob hit. Detective Harry Bosch, just back from an "involuntary stress leave," is not so sure. And when he finds the money trail, he follows it…all the way to Vegas. Seems this Tony had his share of enemies, and in no time, so does Harry: Vegas thugs, LAPD's organized crime unit, a smarmy internal affairs investigator and, of course, Tony's killers. Everyone wants a piece of Harry. And somehow, they've found just the way to get it. . . Turns out that just before his death, Tony was seen at a Vegas poker table with one Eleanor Wish? ex-FBI agent, ex-convict . . . and ex-love of Harry's life. Now it's time for Harry to keep his cards close to the table--and his enemies even closer before it's time to face the TRUNK MUSIC ISBN:2147483647 Author:Michael Connelly

The Scarecrow

KShs855.00 KShs813.00
For Jack McEvoy, the killer named The Poet was the last word in evil. Think again, Jack.Jack McEvoy is at the end of the line as a crime reporter. Forced to take a buy-out from the Los Angeles Times as the newspaper grapples with dwindling revenues, he's got only a few days left on the job. His last assignment? Training his replacement, a low-cost reporter just out of journalism school. But Jack has other plans for his exit. He is going to go out with a bang — a final story that will win the newspaper journalism's highest honor — a Pulitzer prize. Jack focuses on Alonzo Winslow, a 16-year-old drug dealer from the projects who has confessed to police that he brutally raped and strangled one of his crack clients. Jack convinces Alonzo's mother to cooperate with his investigation into the possibility of her son's innocence. But she has fallen for the oldest reporter's trick in the book. Jack's real intention is to use his access to report and write a story that explains how societal dysfunction and neglect created a 16-year-old killer. But as Jack delves into the story he soon realizes that Alonzo's so-called confession is bogus, and Jack is soon off and running on the biggest story he's had since The Poet crossed his path years before. He reunites with FBI Agent Rachel Walling to go after a killer who has worked completely below police and FBI radar—and with perfect knowledge of any move against him. What Jack doesn't know is that his investigation has inadvertently set off a digital tripwire. The killer knows Jack is coming—and he's ready. ISBN:2147483647 Author:Michael Connelly

The Black Ice

KShs895.00 KShs851.00
Narcotics officer Cal Moore's orders were to look into the city's latest drug killing. Instead, he ends up in a motel room with a fatal bullet wound to the head and a suicide note stuffed in his back pocket. Working the case, LAPD detective Harry Bosch is reminded of the primal police rule he learned long ago: Don't look for the facts, but the glue that holds them together. Soon Harry's making some very dangerous connections, starting with a dead cop and leading to a bloody string of murders that wind from Hollywood Boulevard to the back alleys south of the border. Now this battle-scarred veteran will find himself in the center of a complex and deadly game-one in which he may be the next and likeliest victim. ISBN:2147483647 Author:Michael Connelly

Void Moon

KShs895.00 KShs851.00
New York Times bestselling author Michael Connelly writes novels of brilliantly original suspense. In this electrifying tour de force, he takes us into a world of extremes: too much criminality, too much money, and too many ways to die. In L.A. Cassie Black is another beautiful woman in a Porsche: except Cassie just did six years in prison and still has "outlaw juice" flowing in her veins. Now Cassie is returning to her old profession, taking down a money man in Vegas. But the perfect heist goes very wrong, and suddenly Cassie is on the run--with a near-psychotic Vegas "fixer" killing everyone who knew about the job. Between Cassie and the man hunting her are a few last secrets: like who really set up the job, why Cassie had to take the change, and how, in the end, it might all be a matter of the moon... ISBN:2147483647 Author:Michael Connelly

The Narrows

KShs895.00 KShs851.00
FBI agent Rachel Walling finally gets the call she's dreaded for years, the one that tells her the Poet has surfaced. She has never forgotten the serial killer who wove lines of poetry in his hideous crimes--and apparently he has not forgotten her. Former LAPD detective Harry Bosch gets a call, too--from the widow of an old friend. Her husband's death seems natural, but his ties to the hunt for the Poet make Bosch dig deep. Arriving at a derelict spot in the California desert where the feds are unearthing bodies, Bosch joins forces with Rachel. Now the two are at odds with the FBI...and squarely in the path of the Poet, who will lead them on a wicked ride out of the heat, through the narrows of evil, and into a darkness all his own... ISBN:2147483647 Author:Michael Connelly

The Closers

KShs895.00 KShs851.00
He walked away from the job three years ago. But Harry Bosch cannot resist the call to join the elite Open/Unsolved Unit. His mission: solve murders whose investigations were flawed, stalled, or abandoned to L.A.'s tides of crime. With some people openly rooting for his failure, Harry catches the case of a teenager dragged off to her death on Oat Mountain, and traces the DNA on the murder weapon to a small-time criminal. But something bigger and darker beckons, and Harry must battle to fit all the pieces together. Shaking cages and rattling ghosts, he will push the rules to the limit-and expose the kind of truth that shatters lives, ends careers, and keeps the dead whispering in the night.... ISBN:2147483647 Author:Michael Connelly