Business

Business

  • Nudge

    Nudge

    Ksh 1499

    Brief Summary Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful “choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take—from neither the left nor the right—on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years."

  • Sexy Little Numbers How to Grow Your Business Using the Data You Already Have

    Sexy Little Numbers How to Grow Your Business Using the Data You Already Have

    Ksh 2399

    Brief Summary Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more?  Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous.  Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added – in real time - to the multibillion gigabyte (and growing) trove of data that can help us better understand and predict consumer behavior.   We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights.  A revolution in data analysis is underway, and the methods and tools for aggregating and analyzing this “data deluge” are suddenly far simpler, less expensive, and more precise than they were.   In this book – the first of its kind – Dimitri Maex, Managing Director of global advertising agency Ogilvy One New York and the engine behind the agency’s global analytics practice, reveal show to turn your data - those sexy little numbers that can mean more profit for your business – into actionable strategies that drive real growth and revenues.  And he can show you how to do it at virtually no cost. In his clear, easy-to-understand style, he explains how to:   • Identify which customers are most valuable, which have the most potential to be valuable, which are most likely to buy more in the future, and which are not worth targeting.     • Allocate your marketing assets in the best possible way and pinpoint the outlays that will generate the highest possible returns.     • Figure out precisely which communication or media brought a customer to your company’s web site and what that customer will do once she arrives.     • Predict which products or services customers will want in the future.     • Learn which customers are preparing to defect to the competition and how to stop them.     • Determine which customers buy your product because it is perfect for their needs, which ones purchase because they liked your ad, which ones chose you because of an appealing price, and which ones came to you through word-of-mouth…or some combination of all these  factors.     • Drill your geographic targeting down to the regional, zip code, and even neighborhood level.     • Optimize your web presence to get the maximum return from search.  A must read for marketers striving to get the biggest ROI on their advertising dollars, small business owners eager to grow faster, researchers needing a consumer in mind for whom to create new products or services, those in finance responsible for growing the bottom line, and even creatives looking for feedback to help them improve their output, Sexy Little Number sis THE essential tool not just for math nerds and number crunchers, but for anyone wishing to use the data at their fingertips to grow their business and increase their profits dramatically.  

  • Selling 101 by Zig Ziglar

    Selling 101 by Zig Ziglar

    Ksh 1099

    Brief summary  Selling 101: What Every Successful Sales Professional Needs to Know. Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking:  • Learning from the past without living there;  • Living in the present by seizing each vital moment of every single day;  • And looking to the future with hope, optimism, and education.  His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life. Content drawn from Ziglar on Selling.  

  • Guerrilla Marketing Secrets for Making Big Profits from Your Small Business

    Guerrilla Marketing Secrets for Making Big Profits from Your Small Business

    Ksh 1299

    Brief Summary When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it.  In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.  Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the twenty-first century.  

  • Does Your Marketing Sell

    Does Your Marketing Sell

    Ksh 2899

    Brief Summary Does Your Marketing Sell?: The Secret of Effective Marketing Communication is the result of the distillation of twenty-five years of successful sales and marketing experience, hundreds of real world case studies, the best in marketing communications research and the received wisdom of some of the world's greatest marketers.  These elements combine to form a simple, practical model that will help you to create striking marketing communications and to discover and remove the flaws from your marketing message.  Highlighting the best of contemporary marketing campaigns with numerous illustrations and examples, delivered in a clever and accessible style, Does Your Marketing Sell? will show you how to make the most out of your marketing.  

  • Branded Beauty by Mark Tungate

    Branded Beauty by Mark Tungate

    Ksh 2199

    Brief Summary Branded Beauty: How Marketing Changed the Way We Look Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Over the years, it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In "Branded Beauty," Mark Tungate delves into the history and evolution of the beauty business.  From luxury boutiques in Paris to tattoo parlors in Brooklyn, he talks to the people who've made skin their trade. He analyzes the marketing strategies used by those creating and selling beauty products. He visits the labs where researchers seek the key to eternal youth. Tungate covers a vast array of topics including: the origins of beauty, the importance of scent, designer fashion and beauty, using marketing to find a niche, celebrity marketing, masculine beauty, beauty around the world, cosmetic surgery becoming mainstream, tattoo artists, organic and sustainable beauty, the future of beauty and, ultimately, the price of beauty. Full of fascinating detail on great names such as Revlon, Estee Lauder, L'Oreal and Max Factor, "Branded Beauty" looks at the history of the beauty industry and considers its future.  

  • Sales Bible The Ultimate Sales Resource

    Sales Bible The Ultimate Sales Resource

    Ksh 3599

    Brief Summary Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work ― every day, in real-world selling situations. With over 200,000 copies of the previous editions sold, The Sales Bible was listed as one of "The Ten Books Every Salesperson Should Own and Read" by the Dale Carnegie Sales Advantage Program. Jeffrey Gitomer's column, "Sales Moves," and blog, "SalesBlog.com" are read by more than four million people every week. His customers include Coca-Cola, BMW, Kimpton Hotels, Hilton, Wells Fargo Bank, IBM, Enterprise Rent-A-Car, Hewlett Packard, and hundreds of others. The Sales Bible is your personal, trusted, authoritative resource to reach your sales potential and shine like a star. Accept no substitutes. Here are a few highlights: • The 10.5 Commandments of Selling • Generate leads and close sales in any market environment • Find 25 proven ways to set hard-to-get appointments • Use top-down selling to fill your sales pipeline with prospects who are ready to buy now • Ask the right questions to make more sales in half the time • How to use the top social media platforms to create inbound leads and prove value. The Sales Bible has helped tens of thousands of salespeople all over the world reach their potential and close the deal ― and it can help you. So what are you waiting for?  

  • Little Red Book of Selling 12.5 Principles of Sales Greatness

    Little Red Book of Selling 12.5 Principles of Sales Greatness

    Ksh 2599

    Brief Summary Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point.  It's packed with answers that people are searching for in order to help them make sales for the moment―and the rest of their lives.  

  • Snap Selling by Jill Konrath

    Snap Selling by Jill Konrath

    Ksh 1799

    Brief Summary SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers. Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work.  No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable. Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles to get more appointments, speed up decisions, and win sales with these short-fused, frazzled customers.  Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules:  1. Keep it "Simple": When you make things easy and clear for your customers, they'll change from the status quo.  2. Be "iNvaluable": You have to stand out by being the person your customers can't live without.  3. Always "Align": To be relevant, make sure you're in synch with your customers' objectives, issues, and needs.  4. Raise "Priorities": To maintain momentum, keep the most important decisions at the forefront of their mind.  "SNAP Selling" is an easy-to-read, easy-to-use guide for any seller in today's increasingly frenzied environment.  

  • What Got You Here Wont Get You There in Sales

    What Got You Here Wont Get You There in Sales

    Ksh 1799

    Brief Summary What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level. One of the most influential business coaches of our time, Marshall Goldsmith helps businesspeople pinpoint career-harming behaviors, understand why they engage in them and, most importantly―stop. His book What Got You Here Won’t Get You There wasn’t just a runaway bestseller, it has helped untold numbers dramatically improve their careers and personal lives. Now, Goldsmith teams up with leading sales thought leaders Don Brown and Bill Hawkins to help you break the habits that specifically damage sales relationships. This dream team’s combined clients have increased their sales from 5 to 30 percent―and their gross profit up to 50 percent! In short, their approach works. What Got You Here Won’t Get You There in Sales! provides simple-to-use tools for maintaining and leveraging quality personal connections by doing something much easier than learning new behaviors: simply stopping old ones. When dealing with your customers, do you: • Needlessly verbalize and execute every possible step in the sales process? • Repeatedly initiate communication for no apparent purpose? • Attempt to verbally “one up” your customer in conversation? The authors name 16 bad habits in all, and they provide proven techniques for reversing their negative effects by putting them to rest for good. There is no profession that depends more on good relationships than sales. And there’s no one more qualified to coach you to create and nurture productive sales relationships than these three authors. You do have the power to change. Let Goldsmith, Brown, and Hawkins help you kick your bad habits to improve relationships, increase sales, and enjoy a more fulfilling, enriching career.  

  • Narrative Economics by by Robert J Shiller Hardcover

    Narrative Economics by by Robert J Shiller Hardcover

    Ksh 3299

    Brief Summary Narrative Economics: How Stories Go Viral and Drive Major Economic Events. From Nobel Prize-winning economist and New York Times bestselling author Robert Shiller, a new way to think about how popular stories help drive economic events. In a world in which internet troll farms attempt to influence foreign elections, can we afford to ignore the power of viral stories to affect economies? In this groundbreaking book, Nobel Prize-winning economist and New York Times bestselling author Robert Shiller offers a new way to think about the economy and economic change. Using a rich array of historical examples and data, Shiller argues that studying popular stories that affect individual and collective economic behavior--what he calls "narrative economics"--has the potential to vastly improve our ability to predict, prepare for, and lessen the damage of financial crises, recessions, depressions, and other major economic events. Spread through the public in the form of popular stories, ideas can go viral and move markets--whether it's the belief that tech stocks can only go up, that housing prices never fall, or that some firms are too big to fail. Whether true or false, stories like these--transmitted by word of mouth, by the news media, and increasingly by social media--drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that by laying the foundation for a way of understanding how stories help propel economic events that have had led to war, mass unemployment, and increased inequality. The stories people tell--about economic confidence or panic, housing booms, the American dream, or Bitcoin--affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date.  

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