“Sell me this… Pen”; by Eunice Maina is regarded as the “sales Bible” by those who have read it,
due to its comprehensive guidance on mastering the art and science of sales, particularly in the
challenging field of insurance. This book serves as both a memoir and a manual, detailing
Maina’s personal journey from a stable IT career to the dynamic and often misunderstood world
of insurance sales.
Faced with the industry’s stigma and the specific challenges encountered by
women, Maina provides invaluable insights and strategies that empower sales professionals to
succeed and transform the industry’s negative perceptions.
The book covers essential sales concepts such as building trust with clients, the importance of
effective communication, and the necessity of emotional resilience. Maina emphasizes integrity
and the fulfillment of promises as key to building a successful sales career.
Additionally, she addresses the need for insurance products that appeal to younger demographics and adapt to changing market needs, advocating for a shift in societal perceptions that often hinder potential
sales professionals, especially women.
Overall, “Sell me this… Pen”; offers practical advice and strategies, making it an indispensable
resource for anyone looking to thrive in sales.
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