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Brief Summary
Meet Emmy, Leigh, and Adriana. Best friends since college, each has seen her share of career foils and romantic foibles over the past decade. Now, as they approach thirty, they’re looking toward their future…but despite all the success and luxuries they’ve attained—they’re not quite sure they like what they see.
When they are each alone for one reason or another on Valentine’s Day, the trio makes a pact. Within one year, each woman will change the thing that most challenges her. For Emmy, whose boyfriend of five years just left her for a personal trainer, it will be to find romance—or a fling—in every foreign country she visits.
For Leigh, a book editor with a dream boyfriend and dream apartment, no change seems necessary—until she starts to notice a brilliant and brooding man named Jesse. And for commitment-phobic, drop-dead-gorgeous Adriana, her goal is to have an engagement ring and a house in Scarsdale. Each woman starts the first day of the year with the best of intentions—which is exactly why the pact goes immediately, and exceptionally, awry.
Filled with delicious insider details, Chasing Harry Winston whisks readers into the heart of an elite world, where friendships will be tested to the point of breaking, and showcases Weisberger’s best storytelling efforts to date.
ISBN:9780743290111
Author:Lauren Weisberger
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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