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They’ve come from out of the shifting sands and down from ancient mountains. Mounted on horse and camel, carrying gleaming swords and plundered rifles, the sons of Allah are led by a holy warrior imbued with jihad, driving his army of thousands to wipe out the last Englishmen from the isolated Nile city…But in Khartoum is a legendary British general, a brilliant, mercenary trader, a beautiful woman and a courageous soldier whose fates have become one. They know that time is running out and rescue is improbable. So they prepare for one last stand–and the beginning of an epic journey of survival…From a passionate rivalry for a woman to an unforgettable face-off between warriors, TRIUMPH OF THE SUN is adventure fiction writ large–alive with the sounds of throngs, the terror of battle, and the mystical fire of human courage in the darkest moments of all.
ISBN:2147483647
Author:Wilbur Smith
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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