The book “Entrepreneur Hits and Misses”; by Eunice Maina-Mburu offers an intimate and
profound exploration of entrepreneurship, especially in the African context.
Written as a series of diary entries, it provides a raw and personal account of the author’s entrepreneurial journey, detailing both her successes and failures. The book starts with Maina-Mburu’s decision to resign from a stable job to pursue her business dreams, highlighting the initial excitement and
subsequent challenges.
Throughout the book, Maina-Mburu discusses various aspects of starting and running a business,
including securing funding, dealing with personal and professional setbacks (such as multiple
miscarriages which impact her both emotionally and professionally), and the ongoing quest for
work-life balance. She offers insights into the psychological toll of entrepreneurship, the
importance of resilience, and the need for effective team building and delegation.
The narrative is enriched with practical advice for aspiring entrepreneurs, such as how to validate
business ideas, understand customer needs, and manage finances. Maina-Mburu emphasizes that
entrepreneurship is not just about making money but about solving problems and adding value to
society.
“Entrepreneur Hits and Misses”; serves as both a guide and a cautionary tale, encouraging readers
to embrace the highs and learn from the lows of the entrepreneurial journey.
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