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Brief Summary
Dr. Wayne W. Dyer, the internationally best-selling author and lecturer, has written a new book in his series of inspirational books for kids.
You’re Not What You’ve Got addresses the topics of money and abundance, with the understanding that children’s earliest thoughts and perceptions about money are those that will last throughout their lives.
The concepts presented in this beautifully illustrated book include: Money does not define who you are; it doesn’t matter what others have, and abundance comes in many forms. Unlike most books on this subject, You,re Not What You’ve Got is not a how-to manual on spending and saving for kids, but rather a positive, spiritual approach to the meaning of money.
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ISBN:9781401918507
Author:Dr. Wayne W. Dyer, Stacy Heller Budnick and Kristina Tracy
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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