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Brief Summary
Barcalys is one of the biggest names on the British high street. Based on unparalleled access to those involved, and told with thrilling pace and drama, Barclays- The Bank that Lived a Little is the story of Barclays since Big Bang, Britain’s financial services revolution of 1986. Philip Augar describes in detail three decades of boardroom intrigue driven by greed, ambition and a love of power, and by shifting alliances between rival camps – one desperate for Barclays to join the top table of global banks, the other preferring a smaller domestic role.
But this is much more than a corporate thriller and chronicle of personal feuds- Augar shows that Barclays’ experiences are also a paradigm for Britain’s social and economic life since the mid-80s.
The financial services revolution saw the City move from the edge of the economy to its very centre, creating unprecedented prosperity and then blowing it all away, making governments’ reputations and then leaving them in ruins. The decade of austerity, the rise and fall of governments, the leveraged society, and the winner-takes-all mentality can all be traced to the influence of banks such as Barclays. Augar’s book tells this extraordinary story from the perspective of many of the participants and also of those affected by the grip they came to have on Britain.
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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