QUICK DELIVERY
Swift dispatch
ONLINE PAYMENT
Multiple options
EXPERT SUPPORT
Help when you need it
WIDE VARIETY
Thousands of books
GLOBAL SHIPPING
Worldwide delivery
0794 233 261
KShs1,699.00 KShs1,615.00
In stock
Brief summary
A masterly work by the New York Times bestselling author of Churchill and Gladstone
A protean figure and a man of massive achievement, Franklin Delano Roosevelt was the only man to be elected to the presidency more than twice. In a ranking of chief executives, no more than three of his predecessors could truly be placed in contention with his standing, and of his successors, there are so far none.
In acute, stylish prose, Roy Jenkins tackles all of the nuances and intricacies of FDR’s character. He was a skilled politician with astounding flexibility; he oversaw an incomparable mobilization of American industrial and military effort; and, all the while, he aroused great loyalty and dazzled those around him with his personal charm. Despite several setbacks and one apparent catastrophe, his life was buoyed by the influence of Eleanor, who was not only a wife but an adviser and one of the twentieth century’s greatest political reformers.
Nearly complete before Jenkins’s death in January 2003, this volume was finished by historian Richard Neustadt.
ISBN:9780805069594
Author:Roy Jenkins
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
Swift dispatch
Multiple options
Help when you need it
Thousands of books
Worldwide delivery
No account yet?
Create an Account
Reviews
Clear filtersThere are no reviews yet.