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Brief Summary
Some people have dreams that are so magnificent that if they were to achieve them, their place in history would be guaranteed. Francis Drake, Robert Scott, Charles Lindbergh, Amy Johnson, Edmund Hilary, Neil Armstrong, and Lewis and Clark are among such individuals. But what if one man had such a dream, and once he’d fulfilled it, there was no proof that he had achieved his ambition?
Jeffrey Archer’s latest book, Paths of Glory, is the story of such a man—George Mallory. Mallory once told an American reporter that he wanted to climb Mt. Everest, “because it’s there.” On his third attempt in 1924, at age thirty-seven, he was last seen six hundred feet from the top. His body was found in 1999, and it still remains a mystery whether he ever reached the summit.
But only after you’ve turned the last page of this extraordinary novel, inspired by a true story, will you be able to decide if George Mallory’s name should be added to the list of legends, in which case another name would have to be removed. Paths of Glory is truly a triumph.
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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