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The 2 Tribes of Kenya by WINSTONE SHARRAD MUSEBE
KShs2,000.00 KShs1,890.00
Brand Fusion-Riding the Wave of Genericization by WINSTONE SHARRAD MUSEBE
KShs1,500.00 KShs1,290.00
Brand Fusion by Winstone Sharrad offers an insightful look into the phenomenon of brand genericization, where iconic names like Kleenex and Xerox evolve from unique brands to everyday terms. Through a global lens, the author explores the journey of brands that achieve this status, dissecting the psychological, market, and legal forces behind this transformation.
With engaging examples from brands like Coca-Cola, Nike, and M-Pesa, Brand Fusion examines the challenges companies face in maintaining distinctiveness as their names become synonymous with products. The book highlights the unintended consequences of genericization, such as diminished brand identity and revenue loss, and offers innovative strategies to preserve a brand’s uniqueness.
Looking ahead, the author anticipates how emerging technologies and changing consumer behaviors will further influence brand identities. This essential read is a must for marketers, brand managers, and anyone fascinated by branding, providing valuable insights into the evolving relationship between brand names and market dynamics. With captivating illustrations for clarity, Brand Fusion emphasizes the crucial importance of strong brand identities in fostering consumer loyalty in an increasingly competitive world.
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God’s Sense of Humour by Winstone Sharrad Musebe
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The 2 Tribes of Kenya by WINSTONE SHARRAD MUSEBE
The 2 Tribes of Kenya is a powerful exploration of Kenya's deep socio-economic divides, contrasting the affluent "Haves" with the struggling "Have Nots." Through vivid storytelling, the book highlights the stark disparities that transcend ethnic lines, showcasing the lives of business leaders, politicians, and the underprivileged working tirelessly for survival. It argues that the nation’s challenges are rooted not in tribalism but in economic inequality, impacting access to education, healthcare, and opportunities.
The narrative probes into the personal stories of hope and despair, revealing how these divides shape Kenya’s socio-economic landscape. The "Have Nots" are depicted as both hopeful dreamers and hopeless victims, struggling against systemic barriers. By shedding light on these contrasting lives, the book calls for a greater understanding of the challenges and opportunities facing all Kenyans.
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