The Blurb
Lessons from the Streets ~ The Art of Money
~ Vincent Ogutu
Inside these pages
Lessons From The Streets ~ The Art of Money, the author’s sixth book, is an acknowledgement of our street vendors, their hard work and their resilience. It defines hustles, side hustles and the informal businesses which while thought less of, are actually one of the key drivers of our economy. In his unique captivating style, the author tells the story of our heroes and heroines – the street entrepreneurs, leaving the reader in no doubt that our informal businesses are therefore deserving of greater recognition and appreciation. The book is also a call to all of us to realise the potential that is literally and figuratively on our streets, not only for others, but for anyone who will take these profound lessons and make them work for oneself.
The Author
Vincent Ogutu, an avid reader and prolific author, is the founder of Entrepreneurs Corner, an online entrepreneurial ecosystem. He is also the Chairman of Forteleza Investments Limited and a Business Coach under VOVO Valuable Observations. During the last 5 years, the author has mentored entrepreneurs from Ghana, Kenya, Nigeria and Tanzania through the Tony Elumelu Entrepreneurship Program (TEEP). With that, he has proven the fact that most of the principles of entrepreneurship are universal.
Vincent’s second book Who are the Top Billionaires in Africa won the African Christian Authors Book Awards (ACABA) in the 2022 Awards in the Business and Finance Category.
Vincent Ogutu –
I tell you the book has opened my mind, perspectives , thinking and more. Your book has inspired me a lot full of encouragement and lessons. Rashid
Vincent Ogutu –
Thank you Vincent, This book really inspiring, yaani I can’t stop reading it. I am also forward to reading the comeback too. Thank you very much for the good work you are doing.
Antony, Realtor
Vincent Ogutu –
Trevor Eric
Lesson from the streets ,The art of Money by Vincent Ogutu is a book written in very simple language, the book brings insight on the potential that those in the informal sector can greatly contribute to the economic growth of this country so long as those in power put in place policies that enable the informal sector to grow.
My take from the book is that you don’t need to earn monthly salary to save you must be intentional about saving and lastly collaboration is superior to competition as it has been demonstrated through various chama schemes..
Vincent Ogutu –
This is Transformational. One of my best investments.
Mercy Kimani. CEO Dale Carnegie-Kenya
Vincent Ogutu –
REVIEW OF LESSONS FROM THE STREETS – The Art of Money
By Vincent Ogutu
This book contains practical, simple, and remarkable lessons from entrepreneurs at the bottom of the financial pyramid. The author has an eye for detecting business activity and the perspicacity to glean out what we can learn from every business in terms of the challenges each businessperson faced under their circumstances, how they dealt with them, and the attendant lessons we can learn from them.
Delivered in a fast-paced style, Vincent, like a bloodhound on the trail of money, relentlessly tracks down money-making opportunities and drags them out from obscurity. He then presents various case studies spanning different continents and across various cities and countries, effectively demonstrating that we can apply the same principles to succeed anywhere in the world.
Prefacing each chapter with penetrating aphorisms from business leaders and intellectuals, Vincent covers all important business concepts: innovation, persistence, planning, budgeting, customer service, customer loyalty, specialization, saving, synergy, leveraging etc.
The book is a must-read for anyone wanting to better their financial position or grasp what opportunities lie at the bottom of the pyramid and how to scale them for greater profits.
One aspect I really appreciated is the intangible yet immensely powerful influence that goodwill confers on a business. Oftentimes, many businesses are copycats, but what you cannot copy-paste is goodwill, and it is one reason most Indian companies are able to transcend successive generations: it is not necessarily passing down training from parents to children and whatnot – it is inheriting goodwill.
It’s a delightful read that serves the reader practical lessons from different businesses by simple people. Ultimately, one appreciates that you do not need to be educated to succeed in business or in life. You need to keep your eyes open for opportunities and be willing to risk failure. Because only those who take risks can succeed.
The book is available at the Nuria store and one can also contact Vincent directly for a copy.
Review by Jacob Aliet, Author of _Unplugged_
jacob aliet –
This book contains practical, simple, and remarkable lessons from entrepreneurs at the bottom of the financial pyramid. The author has an eye for detecting business activity and the perspicacity to glean out what we can learn from every business in terms of the challenges each businessperson faced under their circumstances, how they dealt with them, and the attendant lessons we can learn from them.
Delivered in a fast-paced style, Vincent, like a bloodhound on the trail of money, relentlessly tracks down money-making opportunities and drags them out from obscurity. He then presents various case studies spanning different continents and accross various cities and countries, effectively demonstrating that we can apply the same principles to succeed anywhere in the world.
Prefacing each chapter with penetrating aphorisms from business leaders and intellectuals, Vincent covers all important business concepts: innovation, persistence, planning, budgeting, customer service, customer loyalty, specialization, saving, synergy, leveraging etc.
The book is a must-read for anyone wanting to better their financial position or grasp what opportunities lie at the bottom of the pyramid and how to scale them for greater profits.
One aspect I really appreciated is the intangible yet immensely powerful influence that goodwill confers on a business. Oftentimes, many businesses are copycats, but what you cannot copy-paste is goodwill, and it is one reason most Indian companies are able to transcend successive generations: it is not necessarily passing down training from parents to children and whatnot – it is inheriting goodwill.
It’s a delightful read that serves the reader practical lessons from different businesses by simple people. Ultimately, one appreciates that you do not need to be educated to succeed in business or in life. You need to keep your eyes open for opportunities and be willing to risk failure. Because only those who take risks can succeed.
Vincent Ogutu –
Very nice. Unputdownable. Wacha nikupatie review kama Washington Post. But Seriously i mean it. I enjoyed the entire book.
Reinforced my belief on two key things. neither despise humble beginnings. Don’t always look for bigger stuff. Do the small stuff in a unique way and build up on them. Ochola, M.
Vincent Ogutu –
What I loved most is how practical the advice is… I loved the stories of the various entrepreneurs and trades people. The Kitengela boda bodas, the story of the queen cake lady, seeing the real life choices that led to success or otherwise resonated with me…above all, your repeated caution to save, save, save…the manager and the messenger: kidogo, kidogo hujaza kibaba…it’s incredible the power of seemingly simple ideas which if implemented can take you to levels that belie imagination. Well done! Rose Ssali (Publisher)
Vincent Ogutu –
Thank you, Vincent. I think you have covered what most business writers ignore, the small businesses. The book has come timely since I am thinking of starting a business. When that time comes I will get back for more of your advice. Kelvin M.K
Vincent Ogutu –
Read it in one go; and was fascinated with Kenyans’ implementing simple ideas at very low capital and succeeding. Main lesson is put your degree and pride aside and the world is limitless. Casper S.
Vincent Ogutu –
The best of all time books I have come across, an eye opener in things entrepreneurship. Waweru M.
Vincent Ogutu –
Hello Vincent, I have picked up my copy of *lessons from the streets* from Nuria bookstore. I’m humbled and honored, I can’t say thank you enough for the amazing and captivating autograph. I’m still stuck on it. It’s the first one I ever got, and I can tell by the look of things I’m in for a treat. I’m excited! Derrick Njoroge -Happy Client
Vincent Ogutu –
Lessons from the Streets Book Review
Do you recall the last time you walked past a hawker or a street vendor on your way to someplace that was more important? Closer home, remember how you bargained for a fare cut from the bodaboda guy not considering the rider’s hustle?
The informal sector and the players therein seem to be living in a world of their own, minting more money than white-collar individuals in a cubicle or the coveted corner office. That is the crucial thesis of Vincent Ogutu’s book- Lessons from the Streets: The Art of Money.
The author has a unique ability to document his observations regarding the informal sector and the means by which people at the bottom of the economic pyramid manage to survive and thrive. His observations are an eye-opener to those who may not have imagined that money flows in abundance from the streets.
The book is full of stories of ordinary men and women who started small with little or no capital and moved on to financial independence via the concepts of Ubuntu and Chamas. Some built big businesses from scratch despite many hurdles along the way. Their collaboration multiplied their efforts while a few who opted to fly solo wound up moving at a much slower pace till their businesses collapsed.
The myriad examples given from our African context make the book relatable and a delight to read. Drawing lessons from those who might never have a spotlight shone on them to some who received much press coverage for their feats, the book can actually be used as a case-study tool for business and entrepreneurship courses. The use of local idioms adds flavour to the book as well as the sprinkling of quotes at the start and end of every chapter.
The author’s background in economic theory plays out greatly in how it relates the theory with practice. Both academic readers and general readers are bound to learn from the various characters presented in various circumstances in the book be they hawkers, street vendors, matatu drivers, bodaboda riders and budding entrepreneurs.
The phrase “watu ni pesa” gets clearer and clearer with every page turned as you get to journey from one story to another. Furthermore, the book finishes with a lucid call to action to both the government and other stakeholders to embrace and empower the sector and not try to smother it via bureaucracy and unjust regulations.
Would you like to see where money gets an unusual velocity or perhaps its flow? Look no further than this book.
By Jimmy Nzioki, Author: The Gift of Presence and 40 Illustrations for Public Speakers
Vincent Ogutu –
The Author has crafted a transformative book about money. As one of the first buyers and readers, I can confess it is an exceptional book for those who love creating money. Richard Magoma, HR Consultant
Vincent Ogutu –
I am done reading. Quite interesting insights. Pesa ni watu!
Alice R. Ngigi- Personal Growth and Leadership Coach
Vincent Ogutu –
Thank you Vincent, Loved the great ideas presented in a simple and mind stimulating format. Thanks for the challenge there-in. Shukran. Andrew, M.
Vincent Ogutu –
I must say it was exciting reading this book. I had fun and believe other readers will have greater fun if not call for more. It is personal, revealing and inspiring. We all need to read this work. I am stepping out on the streets with different lenses! I am seeing hope and am grateful for this book.
Dr. Oliver Mbayi, Psychologist & Academician
Vincent Ogutu –
As someone who earns from his talent and passion, the Author has done a commendable job in trying to make people see the potential of hustling and side hustles.
Silas Nyanchwani, Author of 50 Memos to Men