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Brief Summary SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers. Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable. Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles to get more appointments, speed up decisions, and win sales with these short-fused, frazzled customers. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules: 1. Keep it "Simple": When you make things easy and clear for your customers, they'll change from the status quo. 2. Be "iNvaluable": You have to stand out by being the person your customers can't live without. 3. Always "Align": To be relevant, make sure you're in synch with your customers' objectives, issues, and needs. 4. Raise "Priorities": To maintain momentum, keep the most important decisions at the forefront of their mind. "SNAP Selling" is an easy-to-read, easy-to-use guide for any seller in today's increasingly frenzied environment. ISBN:9781591843306 Author:Jill Konrath