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Almost a decade has passed since Andy Sachs quit the job “a million girls would die for” working for Miranda Priestly at Runway magazine—a dream that turned out to be a nightmare. Andy and Emily, her former nemesis and co-assistant, have since joined forces to start a high end bridal magazine, The Plunge, which has quickly become required reading for the young and stylish.
Now they get to call all the shots: Andy writes and travels to her heart’s content; Emily plans parties and secures advertising like a seasoned pro.Even better, Andy has met the love of her life. Max Harrison, scion of a storied media family, is confident, successful, and drop-dead gorgeous. Their wedding will be splashed across all the society pages as their friends and family gather to toast the glowing couple. Andy Sachs is on top of the world. But karma’s a bitch.The morning of her wedding, Andy can’t shake the past. And when she discovers a secret letter with crushing implications, her wedding-day jitters turn to cold dread. Andy realizes that nothing—not her husband, nor her beloved career—is as it seems. She never suspected that her efforts to build a bright new life would lead her back to the darkness she barely escaped ten years ago—and directly into the path of the devil herself…
ISBN:2147483647
Author:Lauren Weisberger
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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