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New Yorkers aren’t easily intimidated, but someone is doing their best to scare them, badly: why? After two inexplicable high-tech attacks, the city that never sleeps is on edge.
Detective Michael Bennett, along with his old pal, the FBI’s Emily Parker, have to catch the shadowy criminals who claim responsibility—but they’re as good at concealing their identities as they are at wreaking havoc.
In the wake of a shocking assassination, Bennett begins to suspect that these mysterious events are just the prelude to the biggest threat of all.
Soon he’s racing against the clock, and against the most destructive enemy he’s faced yet, to save his beloved city—before everyone’s worst nightmare becomes a reality.
ISBN:2147483647
Author:James Patterson
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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