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Brief Summary
Develop Your PR Skills is a simple, straightforward guide to effective public relations. It will help you to gain a quick understanding of the concepts and principles, and learn how to use them in actual business scenarios. It covers:
• strategic public relations
• public relations and the internet
• working with the media
• how to deal with different stakeholders and customers
• dealing with a crisis using internal communications
• using research to get a competitive edge
• evaluating the success of your PR
• Ethics and sustainability.
Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points.
ISBN:9780749459703
Author:Neil Richardson and Lucy Laville
Swift dispatch
Multiple options
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Thousands of books
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