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Brief summary
In A Continent for the Taking Howard W. French, a veteran correspondent for The New York Times, gives a compelling firsthand account of some of Africa’s most devastating recent history–from the fall of Mobutu Sese Seko, to Charles Taylor’s arrival in Monrovia, to the genocide in Rwanda and the Congo that left millions dead.
Blending eyewitness reportage with rich historical insight, French searches deeply into the causes of today’s events, illuminating the debilitating legacy of colonization and the abiding hypocrisy and inhumanity of both Western and African political leaders.
While he captures the tragedies that have repeatedly befallen Africa’s peoples, French also opens our eyes to the immense possibility that lies in Africa’s complexity, diversity, and myriad cultural strengths. The culmination of twenty-five years of passionate exploration and understanding, this is a powerful and ultimately hopeful book about a fascinating and misunderstood continent.
ISBN:9781400030279
Author:Howard W French
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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