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0794 233 261
KShs899.00 KShs855.00
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Brief Summary
When you open this little book, the state secrets of the game of bridge lie in your hands. They cover everything you need to know to go from being a bridge beginner to an international mastermind!
The book is split into short, concise and easy-to-follow tips that will help to improve all aspects of your game and strategy. They reveal how to play a good defensive hand, how to devise a bidding system, what you can likely read from an opponent’s play, and lots more.
The beautifully decorated pages and luxury pocket style make this book something a little bit special. With it by your side you’ll always come up trumps!
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ISBN:9780007480203
Author:Julian Pottage
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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