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Brief Summary
The Congo is synonymous in most people’s imagination with exploration, deepest jungle and an escape from the Western world. This new Bradt guide will be the first full guidebook to publish new information on both the Democratic Republic of Congo (DRC) and the People’s Republic of Congo (PRC) in well over a decade.
It will appeal to travelers who are seeking to explore a new region of Africa emerging from many years of conflict, a region that is changing rapidly as stability returns to the region.
Natural history is given due prominence in this guide, the Congo possessing a high percentage of Africa’s remaining, intact rainforest.
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ISBN:1841622338
Author:Sean Rorison
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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