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Pia Grazdani is an exceptional yet aloof medical student working closely with Columbia University Medical Center’s premier scientist on cutting edge research that could revolutionize health care by creating replacement organs for critically ill patients.
But when tragedy strikes in the lab, Pia, with the help of classmate George Wilson, launches an investigation into the unforeseen calamity in the hospital’s supposedly secure biosafety lab.
Meanwhile, two ex-Wall Street whiz-kids think they’ve found another loadstone in the nation’s multi-trillion dollar life insurance industry, and race to find ways to control actuarial data and securitize the policies of the aged and infirm to make another killing.
As Pia and George dig deeper into the events at the lab, one question remains unanswered: is someone attempting to manipulate private insurance information to allow investors to benefit from the deaths of others?
ISBN:2147483647
Author:Robin Cook
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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