QUICK DELIVERY
Swift dispatch
ONLINE PAYMENT
Multiple options
EXPERT SUPPORT
Help when you need it
WIDE VARIETY
Thousands of books
GLOBAL SHIPPING
Worldwide delivery
0794 233 261
KShs3,499.00 KShs3,325.00
In stock
Brief Summary
CEOs are more than frustrated by marketing’s inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set–geared toward customer focus and market orientation–has gained momentum across the entire organization.
This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers.
Kumar outlines seven cross-functional and bottom-line-oriented initiatives that can put marketing back on the CEO’s agenda–and elevate its role in shaping the destiny of the firm.
ISBN:9781591392101
Author:Nirmalya Kumar
Swift dispatch
Multiple options
Help when you need it
Thousands of books
Worldwide delivery
No account yet?
Create an Account
Reviews
Clear filtersThere are no reviews yet.