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A magnum opus for our morally complex times, from The New York Times Bestselling author of Freedom
Young Pip Tyler doesn t know who she is. She knows that her real name is Purity, that she s saddled with $130,000 in student debt, that she’s squatting with anarchists in Oakland, and that her relationship with her mother her only family is hazardous.
But she doesn’t have a clue who her father is, why her mother chose to live as a recluse with an invented name, or how she ll ever have a normal life. It takes a seemingly chance encounter with two visitors from Germany to send Pip and the reader on a journey of discovery that ranges from Stasi-era East Berlin to a rainforest in Bolivia;
And from the ancient war between the sexes to the present-day bewilderments of the Internet. Purity is a grand story of youthful idealism, extreme fidelity, and murder the most daring and penetrating book yet by one of the major writers of our time.
ISBN:2147483647
Author:Jonathan Franzen
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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