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Brief Summary
A witty, thought-provoking celebration of why marriage still matters-and how to make yours work-from the author of The Art of Conversation.
Today we no longer get married for the reasons our grandparents did: because our families say so, because we must marry to leave home, to have sex, to have financial security. So in this modern age, why marry at all? The Art of Marriage seeks to answer this question, in an enchanting guided tour of the three-legged race that is married life.
With anecdotes from history, the latest research, and insights about couples who stayed the course, Blyth offers entertaining advice on how to enjoy a successful marriage and answers vital questions such as can housework improve sex life? Why should husbands argue? And why must wives relax?
In the age of “Bridezillas” and over-the-top destination weddings, it is all too easy to lose sight of the greater meaning of saying “I do.” A wedding is not an end-it’s not about the race for the ring, or planning a blow-out event-it’s the beginning of a journey, full of questions and mystery, and different for each couple. As Catherine Blyth so eloquently puts it, “Each story has at least two sides. Reconciling them is the art of marriage.”
ISBN:B005FOGCBC
Author:Catherine Blyth
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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