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Would you like to have the confidence and self-belief to get ahead at work?We are all born positive thinkers but our positive traits can be clouded over by the stresses and strains of daily life. Written in cooperation with the (Norman Vincent) Peale Center, The Power of Positive Thinking in Business will help you overcome negative attitudes, such as fear and lack of confidence, and replace them with the traits of a positive thinker: optimism, determination, patience and focus.Positivity also has a wider role to play: in fast-changing times and the uncertain economic climate it is important to have positivity in the workplace to rise to the challenges ahead. This book will show you how you can deal more effectively with tough situations and difficult people, and dramatically improve your performance and confidence at work.So reap the benefits of positive thinking in your professional life and say goodbye to negativity for good.
ISBN:2147483647
Author:Scott Ventrella
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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