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Brief Summary
The Economist Guide to Managing Growth: How to get bigger and be better
Successful and ambitious organizations recognize the ‘growth imperative’ but are often insufficiently aware of what might threaten continued success. Growth means change. What worked last year won’t necessarily work next year – an organization that wants to manage growth successfully will need to change things that aren’t yet broken.
Growth, and the change it brings, affects every aspect of the business – people management, marketing, customer and client management, financial management, organizational design, performance management and measurement.
Growth gives rise to problems for businesses of all size. A young business run by its entrepreneurial founders is quite likely not to pay enough attention to the robustness of an organization’s structure and systems. Different divisions in a big business will evolve at different speeds and be at different stages of their evolution, each with their own particular issues to address – plus the need to be satisfactorily reconciled with each other.
This guide explores the different aspects of growth and outlines strategies and tactics that will enable businesses to address the issues they face and move forward to a bigger and even more successful future.
ISBN:9781846684135
Author:Rupert Merson
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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