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Overview
Scientific evidence has proven that kindness changes the brain, impacts the heart and immune system, and may even be an antidote to depression. We’re actually genetically wired to be kind. In this book, inspirational ex-scientist David Hamilton shows that kindness has evolved in us and thus its effects are felt daily throughout our nervous systems.
When we’re kind, our bodies are healthiest. This groundbreaking book is filled with fascinating new discoveries, including: how kindness developed in our genes; that love and kindness can make a damaged heart regenerate faster; how kindness and compassion alter the neural structures of our brains; and that gratitude can make you at least 25 per cent happier.
This unique book fuses scientific research around being kind with inspirational real life examples of kindness from ordinary people. Reading these stories will nourish your soul and leave you with renewed optimism for the future, and this book will help you see the many levels on which taking the time to make a difference could transform your health – and your whole world.
ISBN:9781848501782
Author:David R. Hamilton
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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