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Taking People With You by David Novak
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Looking for Alaska
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Let it Snow
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Sparkling white snowdrifts, beautiful presents wrapped in ribbons, and multicolored lights glittering in the night through the falling snow.
A Christmas Eve snowstorm transforms one small town into a romantic haven, the kind you see only in movies. Well, kinda. After all, a cold and wet hike from a stranded train through the middle of nowhere would not normally end with a delicious kiss from a charming stranger.
And no one would think that a trip to the Waffle House through four feet of snow would lead to love with an old friend. Or that the way back to true love begins with a painfully early morning shift at Starbucks.
Thanks to three of today’s bestselling teen authors—John Green, Maureen Johnson, and Lauren Myracle—the magic of the holidays shines on these hilarious and charming interconnected tales of love, romance, and breathtaking kisses.
ISBN:2147483647
Author:John Green
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Experiential Marketing
Brief Summary
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.
Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns.
In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides:
• SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent;
• FEEL cases on Hallmark, Campbell's Soup, and Häagen Dazs Cafés in Asia, Europe, and the United States;
• THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens;
• ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living;
• RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra.
Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations.
This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.
ISBN:9781451636369
Author:Bernd H. Schmitt
Textbook of Gynecology for Nurses (Jaypee-Academic)
Books, Educational Books, Higher Education, Medicine, Nursing, Textbook of Gynecology for Nurses (Jaypee
Oxford International Primary English: Workbook Level 4
Peace land Conflict Resolution and the Everyday Politics
Brief Summary
Peaceland: Conflict Resolution and the Everyday Politics of International Intervention.
This book suggests a new explanation for why international peace interventions often fail to reach their full potential. Based on several years of ethnographic research in conflict zones around the world, it demonstrates that everyday elements - such as the expatriates' social habits and usual approaches to understanding their areas of operation - strongly influence peacebuilding effectiveness.
Individuals from all over the world and all walks of life share numerous practices, habits, and narratives when they serve as interveners in conflict zones. These common attitudes and actions enable foreign peacebuilders to function in the field, but they also result in unintended consequences that thwart international efforts.
Certain expatriates follow alternative modes of thinking and acting, often with notable results, but they remain in the minority. Through an in-depth analysis of the interveners' everyday life and work, this book proposes innovative ways to better help host populations build a sustainable peace.
ISBN:9781107632042
Author:Séverine Autesserre
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The Big Book of Customer Service Training Games
Help your employees to excel in dealing with the public with this stimulating, fun-filled collection of customer service training games. Designed not only to teach important skills but also to spark enthusiasm and a high level of involvement in the participants, these games utilize entertaining and instructive techniques such as role-playing, charades, brainstorming, and debate.
As a result of these exercises, employees will learn how to create a rapport with the customer, how to focus on the unique needs of individual customers, how to maintain a positive attitude, and more."
ISBN:2147483647
Author:Peggy Carlaw, Vasudha Deming, Vasudha Kathleen Deming
Essential Swahili Dictionary : Swahili
With more than 14,000 definitions, including everyday idioms and expressions, this dictionary helps you understand what the people of East Africa are really saying Don t be intimidated by Swahili! "Essential Swahili Dictionary" contains the most frequently used Swahili words and reflects contemporary usage of the language. Inside you ll find the words you need for work, school, and your lifestyle; the vocabulary comes from a wide variety of contexts--including the media and information technology. Features: One, five and ten-minute introductions to key principles to get you started Author insights for lots of instant help with common problems and quick tips for success, based on the author s many years of experience Useful vocabulary, easy to find and learn, to build a solid foundation for speaking Extra online articles at teachyourself.com to give you a richer understanding of the culture and history of the East Africa region
ISBN:1444104080
Author:PERROTT.D.V
The Secret by Rhonda Byrne
For the first time, all the pieces of The Secret come together in an incredible revelation that will be life-transforming for all who experience it.
In this book, you'll learn how to use The Secret in every aspect of your life -- money, health, relationships, happiness, and in every interaction you have in the world. You'll begin to understand the hidden, untapped power that's within you, and this revelation can bring joy to every aspect of your life.
The Secret contains wisdom from modern-day teachers -- men and women who have used it to achieve health, wealth, and happiness. By applying the knowledge of The Secret, they bring to light compelling stories of eradicating disease, acquiring massive wealth, overcoming obstacles, and achieving what many would regard as impossible.
How To Write
Are you sometimes unsure of how to write a business letter or a social note? Do you come up blank when you have to compose a press release, a complaint, a request for a credit check, or a wedding invitation?
Now there’s help. Every form of written correspondence has its own protocol, and this authoritative yet easy-to-use reference book presents the best advice on writing all of them.
How to Write It includes models and advice for virtually any situation, ranging from direct-mail pieces to party invitations, resumes to collection letters, proposals to notes of congratulation, product orders to thank-you notes. Your complete guide to everything you need to write, this indispensable volume also includes:
A time-saving compendium of over 250 samples that can be used as templates to suit any situation.
Grammar and punctuation guides
An appendix on bias-free language for the new millennium
How to adapt traditional forms of communication
to e-mail and the Internet without losing any clarity of expression.
Forms of address for everyone from your next-door neighbor to royalty.
How to Write It deals with every type of letter and document, from the ones we enjoy writing to the ones we dread. Indexed for immediate answers, this quick-reference guide is an invaluable tool for every home, business, or classroom writer.
ISBN:1607740322
Author:LAMB SANDRA E.
DIARY OF A WIMPY KID
It's a new school year, and Greg Heffley finds himself thrust into middle school, where undersized weaklings share the hallways with kids who are taller, meaner, and already shaving. The hazards of growing up before you're ready are uniquely revealed through words and drawings as Greg records them in his diary.
In book one of this debut series, Greg is happy to have Rowley, his sidekick, along for the ride. But when Rowley's star starts to rise, Greg tries to use his best friend's newfound popularity to his own advantage, kicking off a chain of events that will test their friendship in hilarious fashion.
ISBN:141324906
Author:KINNEY JEFF
What to Expect the First Year by Heidi Murkoff
Announcing the completely revised third edition of What to Expect the First Year. With over 10.5 million copies in print, First Year is the world’s best-selling, best-loved guide to the instructions that babies don’t come with, but should. And now, it’s better than ever. Every parent’s must-have/go-to is completely updated.
Keeping the trademark month-by-month format that allows parents to take the potentially overwhelming first year one step at a time, First Year is easier-to-read, faster-to-flip-through, and new-family-friendlier than ever?packed with even more practical tips, realistic advice, and relatable, accessible information than before. Illustrations are new, too.
Among the changes: Baby care fundamentals?crib and sleep safety, feeding, vitamin supplements?are revised to reflect the most recent guidelines. Breastfeeding gets more coverage, too, from getting started to keeping it going. Hot-button topics and trends are tackled: attachment parenting, sleep training, early potty learning (elimination communication), baby-led weaning, and green parenting (from cloth diapers to non-toxic furniture). An all-new chapter on buying for baby helps parents navigate through today’s dizzying gamut of baby products, nursery items, and gear.
Also new: tips on preparing homemade baby food, the latest recommendations on starting solids, research on the impact of screen time (TVs, tablets, apps, computers), and “For Parents” boxes that focus on mom’s and dad’s needs. Throughout, topics are organized more intuitively than ever, for the best user experience possible."
Wimpy Kid Do-It-Yourself Book
The Wimpy Kid Do-It-Yourself Book, you're the author, illustrator, and main character. Filled with loads of interactive pages and plenty of space to write your own life's story, this book is all you need to create your masterpiece.
Whatever you do, make sure you put it someplace safe after you finish. Because when you're rich and famous, this thing is going to be worth a fortune.
ISBN:141339665
Author:Kinney Jeff
Enemies of your Destiny
The journey towards your destiny is riddled by pretty big challenges. Rising to these challenges and navigating your way through the rough waters of life is the way you discover who you truly are as a person, so that you can decide who you want to be.
This book captures two main challenges we all go through. The challenge to find our purpose and the challenge to use our purpose to save lives. Joseph’s life brings to our attention that life is about losing something in order to gain something better.
ISBN:2147483647
Author:Rev. Tobias Jairo
Insurgent
One choice can transform you—or it can destroy you. But every choice has consequences, and as unrest surges in the factions all around her, Tris Prior must continue trying to save those she loves—and herself—while grappling with haunting questions of grief and forgiveness, identity and loyalty, politics and love.
Tris's initiation day should have been marked by celebration and victory with her chosen faction; instead, the day ended with unspeakable horrors. War now looms as conflict between the factions and their ideologies grows. And in times of war, sides must be chosen, secrets will emerge, and choices will become even more irrevocable—and even more powerful.
Transformed by her own decisions but also by haunting grief and guilt, radical new discoveries, and shifting relationships, Tris must fully embrace her Divergence, even if she does not know what she may lose by doing so. New York Times bestselling author Veronica Roth's much-anticipated second book of the dystopian DIVERGENT series is another intoxicating thrill ride of a story, rich with hallmark twists, heartbreaks, romance, and powerful insights about human nature.""
ISBN:7442928
Author:Veronica Roth
What to Expect When You’re Expecting by Heidi Murkoff
Announcing a brand new, cover-to-cover revision of America's pregnancy bible. What to Expect When You're Expecting is a perennial New York Times bestseller and one of USA Today's 25 most influential books of the past 25 years. It's read by more than 90% of pregnant women who read a pregnancy book--the most iconic, must-have book for parents-to-be, with over 14.5 million copies in print.
Now comes the Fourth Edition, a new book for a new generation of expectant moms--featuring a new look, a fresh perspective, and a friendlier-than-ever voice. It's filled with the most up-to-date information reflecting not only what's new in pregnancy, but what's relevant to pregnant women. Heidi Murkoff has rewritten every section of the book, answering dozens of new questions and including loads of new asked-for material, such as a detailed week-by-week fetal development section in each of the monthly chapters, an expanded chapter on pre-conception, and a brand new one on carrying multiples.
More comprehensive, reassuring, and empathetic than ever, the Fourth Edition incorporates the most recent developments in obstetrics and addresses the most current lifestyle trends (from tattooing and belly piercing to Botox and aromatherapy). There's more than ever on pregnancy matters practical (including an expanded section on workplace concerns), physical (with more symptoms, more solutions), emotional (more advice on riding the mood roller coaster), nutritional (from low-carb to vegan, from junk food–dependent to caffeine-addicted), and sexual (what's hot and what's not in pregnant lovemaking), as well as much more support for that very important partner in parenting, the dad-to-be.
Overflowing with tips, helpful hints, and humor (a pregnant woman's best friend), this new edition is more accessible and easier to use than ever before. It's everything parents-to-be have come to expect from What to Expect... only better.
DIARY OF A WIMPY KID: RODRICK RULES
Secrets have a way of getting out, especially when a diary is involved.
Whatever you do, don't ask Greg Heffley how he spent his summer vacation, because he definitely doesn't want to talk about it.
As Greg enters the new school year, he's eager to put the past three months behind him . . . and one event in particular.
Unfortunately for Greg, his older brother, Rodrick, knows all about the incident Greg wants to keep under wraps. But secrets have a way of getting out . . . especially when a diary is involved.
Diary of a Wimpy Kid: Rodrick Rules chronicles Greg's attempts to navigate the hazards of middle school, impress the girls, steer clear of the school talent show, and most important, keep his secret safe.
ISBN:141324913
Author:KINNEY JEFF
Virgin Way
Now Branson gives an inside look at his strikingly different swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world have always dubbed (with a wink) the "Virgin Way.”
This unique perspective comes from a man who dropped out of school at sixteen, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box—an expression he despises—but Branson asserts that "you’ll never have to think outside the box if you refuse to let anyone build one around you.”
This is a unique book on leadership from someone who readily admits he has never read a book on leadership in his life. So expect the unexpected.""
ISBN:1591847564
Author:Richard Branson
DIARY OF A WIMPY KID LAST STRAW
Let's face it: Greg Heffley will never change his wimpy ways. Somebody just needs to explain that to Greg's father.
You see, Frank Heffley actually thinks he can get his son to toughen up, and he enlists Greg in organized sports and other "manly" endeavors. Of course, Greg is able to easily sidestep his father's efforts to change him. But when Greg's dad threatens to send him to military academy, Greg realizes he has to shape up . . . or get shipped out.
ISBN:141324920
Author:KINNEY JEFF
Working with Emotional Intelligence
Brief summary
Do you have what it takes to succeed in your career?
The secret of success is not what they taught you in school. What matters most is not IQ, not a business school degree, not even technical know-how or years of expertise. The single most important factor in job performance and advancement is emotional intelligence.
Emotional intelligence is actually a set of skills that anyone can acquire, and in this practical guide, Daniel Goleman identifies them, explains their importance, and shows how they can be fostered.
For leaders, emotional intelligence is almost 90 percent of what sets stars apart from the mediocre. As Goleman documents, it's the essential ingredient for reaching and staying at the top in any field, even in high-tech careers.
And organizations that learn to operate in emotionally intelligent ways are the companies that will remain vital and dynamic in the competitive marketplace of today—and the future.
Comprehensively researched, crisply written, and packed with fascinating case histories of triumphs, disasters, and dramatic turnarounds, Working with Emotional Intelligence may be the most important business book you'll ever read.
Drawing on unparalleled access to business leaders around the world and studies in more than 500 organizations, Goleman documents an astonishing fact: in determining star performance in every field, emotional intelligence matters twice as much as IQ or technical expertise.
Readers also discover how emotional competence can be learned. Goleman analyzes five key sets of skills and vividly shows how they determine who is hired and who is fired in the top corporations in the world. He also provides guidelines for training in the "emotionally intelligent organization," in chapters that no one, from manager to CEO, should miss.
Working with Emotional Intelligence could prove to be the most important reference for bottom-line businesspeople in the first decades of the 21st century
ISBN:9780553378580
Author:Daniel Goleman
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