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Brief summary
Where would we be without inventors, philosophers, economists, politicians, explorers, and other “ideas” people? Some of our historical heroes were lone geniuses but many were influenced by other great thinkers and ideas.
Full of true-life stories and famous celebrities, 100 People Who Made History contains all the people you’d expect to find, and plenty that you wouldn’t! Inventors and explorers rub shoulders with political leaders, sports stars, and entertainers from all over the world.
From Aristotle to Mark Zuckerberg, to Marie Curie to Pele, all areas of culture, history, industry, sports, entertainment, and more are covered. Perfect for book reports, school projects, or anytime reading to satisfy and educate curious minds.
ISBN:9780756690038
Author:Ben Gilliland
Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores.
Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more.
Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
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